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Control Your Email Destiny with a Dedicated IP

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Most email service providers have been offering dedicated IP addresses for nearly a decade. We didn’t think this topic was particularly controversial, but an interesting industry post presented a unique view on this practice. While we appreciate the viewpoint of that post, we feel obligated to remind our readers why we believe that dedicated IPs are important and what role they can play in your email success. Why would a sender need or want a dedicated IP rather than a shared IP?  It all comes down to the word dedicated. In this case it means there is an IP address