What’s the best way to handle email bounces? Below are three best practices to employ when dealing with invalid email addresses. But first, let’s establish a basic understanding of the two types of bounces that you’ll find in your email stats dashboard.
Soft vs. Hard Bounce
A soft bounce is a temporary failure that happens when an email smtp server rejects an incoming message. This could be caused by a full mailbox or connection error. A soft bounce simply means that you can try to send your message again later when the condition has resolved.
A hard bounce is a permanent failure in which the host or recipient is unknown. This could be caused by a bad or expired email address. In this case you should not attempt to send the email again. … Read more ›