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Understanding Email Metrics (Part 2)

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Last week, we explored a number of email metrics in part one of this two-part series on data-driven email. This week, we’ll cover the rest of the metrics that SendGrid tracks for its users. You might consider these statistics to be a bit less sexy than clicks and opens, but they are certainly just as critical in painting a full picture of your company’s email campaign performance. Also, a reader of last week’s post asked if we knew of any resources for researching email metrics from a more general and less SendGrid-specific perspective. We’ve provided a few resources in the