Tag Archives: authentication

Why Legitimate App Email is Mistaken For Spam

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Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business? Related PostsWebinar: Q&A with Ken and Carly Customer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions

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What is DMARC and Why Should You Care?

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DMARC is an acronym for “Domain-based Message Authentication, Reporting & Conformance” which is a new standard that makes it easier for ISPs’ to prevent messaging abuse in the email ecosphere. With malicious email on the rise, consumers are having increasing difficulty identifying legitimate email. As a result, they unwittingly give up their personally identifiable information which exposes them to financial havoc and ultimately reduces trust in the channel and trust in the brand. Related PostsWhitelists: The Perfect is the Enemy of the Good Three Misconceptions About Deliverability That Simply Aren’t True Make Email Delivery Simple and Easy Using SendGrid [Video]

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