Email Deliverability + Austin, TX = SX SendGrid 2013


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SX-SendGrid-LogoLast week, SendGrid descended on Austin for SXSW Interactive. From the minute we reached Startup Village, we were off and running. Our schedule included meeting with our partners and customers, demoing, speaking on panels, throwing our annual wrap-up party at The Tap Room, and soaking up all the sights, sounds, color, and character of the most anticipated digital event of the season.

We kicked things off on Friday by sponsoring a FoundersCard event at the W Hotel. It was a great opportunity to mingle with founders and to learn about what companies they’ve started. It was an inspring way for us to start off the festival and it set the tone for the rest of the weekend.

Our Developer Evangelist team spent their time in Austin speaking, networking, and hacking. Adria Richards sat on The Learn To Code Movement panel and shared tips from her programming career to help provide encouragement and guidance to those looking to get into coding. Swift and Martyn worked the floor and hosted a demo while SendGrid consultant, Adam DuVander, spoke about the power of APIs in The New API: Apps, Partners & Income. To learn more about Adam’s take on the future of APIs, check out the recording of his presentation.

Tap-RoomWhile our Dev Evangelists coded and connected, our sales, partnership, recruiting, and marketing teams met and mingled with valued partners, customers, and members of the tech community. They put their new SendGrid t-shirts to use and made sure that SendGrid was everywhere—from The Iron Cactus to Pete’s Dueling Piano Bar. We met some great new contacts and learned about a bunch of new products, like Archive.ly, that we’re looking forward to seeing develop. We’re always happy to support up and coming companies and entrepreneurs. This year, SXSW provided the perfect backdrop for us to make lasting connections.

After a busy couple of days, we couldn’t wait to throw our annual party at The Tap Room on Saturday night. Cleverly monikered, SX SendGrid, the party was a chance for us to spend time with our customers, meet new ones, and mingle with our friends from other tech startups. Our CEO, Jim Franklin and our co-founder, Isaac Saldana, were in attendance and were able to enjoy quality one on one time with our customers. For those who couldn’t attend, our live tweet wall kept everyone up to date.

Take a look at what some of our attendees had to say:

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PhotoboothWith over 800 tickets sold and 5 hours of open bar, top-notch food, and games (shuffleboard anyone?), SX SendGrid 2013 was a night we won’t soon forget. To keep those memories fresh, we also provided a photo booth to document every last smile and laugh. The night was a great way to celebrate a terrific weekend.

Once again, SXSW provided a relatable and energetic environment for us to connect with our fellow members of the tech community. We felt so fortunate to be able to attend and thank everyone who rocked our SendGrid tees, attended our party, and who came out to support our speakers.

If you missed us last week, don’t worry! We’re heading back out on the road as part of our SendGrid Delivered tour. Our next stops are Seattle (April 10th) and Boston (May 8th). Be sure to reserve your free spot now before we fill up!


Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.

Carly Brantz on Twitter

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