Marketing Solutions Partners at SendGrid are similar to traditional OEM partnerships—where parts of a product or service are re-packaged or re-branded under a different name.
At SendGrid, our email service is being re-branded. Our Marketing Solutions Partners provide frontend services to their customers and SendGrid provides the backend email infrastructure. Our partners essentially build their businesses on top of our email deliverability platform.
If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution or are a SaaS company or a marketing agency that offers email as a service to your customers, you are a Marketing Solutions Partner. In all of these scenarios, you need a silent partner, like SendGrid, to power your email program while you provide your core services on the frontend. Most of the time, your customers have no idea that you’re using a third party to send their email.
Things to Think About
If you’re interested in pursuing a Marketing Solutions Partnership with SendGrid, we’ve put together a helpful guide for your review, found here.
The guide covers some key partnership aspects to keep in mind, including:
- Support—you are the first line of defense for your customers. Our extensive documentation is here to help!
- Reputation Monitoring—remember that one bad apple spoils the bunch. To help prevent any compliance-related issues, educate your customers by making sure that they are practicing good list hygiene (not buying lists!), following permission marketing techniques, and sending valuable content.
- IP Warm Up—Cold IPs need a strong warm up! Every SendGrid customer is given a fresh IP (or IPs) when they open an account. Since these IPs have no reputation associated with them, it is critical that you warm them up before sending high volumes of mail. Check out our How to Warm Up an IP guide and our complementary webcast with two of our Senior Technical Account Managers, ISPS Like it Hot to learn more.
Benefits of Partnering with SendGrid
Offering email as a service is a big job. With so much at stake with compliance, reputation, and deliverability, you want to ensure that you have a really good partner. SendGrid provides world-class deliverability expertise and support as well as the added benefits of offering unlimited subaccounts and IP addresses.
To learn more about these benefits and how a Marketing Solutions Parntership might benefit your business, read our comprehensive How to Be a Marketing Solutions Partner guide here or contact our sales team for more information.