SendGrid Email Marketing Service Tutorial: How to Set Up the Subscription Widget


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tutorialWe’re happy to continue our VidGrid tutorial series in support of the recent release of our Marketing Email Service. This series will walk you through each step of creating your email marketing campaign to make sure that you have the best experience possible.

In this video, Customer Success Rep, Kyle shares how to set up a subscription widget. This is code that you can place on your webpage empowering individuals to sign up for your marketing email.

Video Transcription

In this video, I will show you how to use the subscription widget. This widget generates a code which creates an embedded form in your website. This form allows visitors to your website the ability to subscribe to your newsletters directly.

To access this, you go to “Manage” under “My Recipients.” Then, you mouse over the recipient list, and go to “Subscription Widget.” Then, you enter the domain of your website. This allows the code that’s generated to be used on your website alone. Hit “Generate Widget Code” and this generates the JavaScript code. This code can be entered into the HTML of your website to create a simple form that your visitors can use to enter their email address and subscribe to your newsletters. Pretty cool!

In WordPress, I’m just going to “Edit Page,” go to the HTML editor, add the script, update the website, and then it creates a form. If people want to receive your newsletters they simply put in their email address and hit “subscribe.” We are going to go back to the recipient list and see if it added. There it is. That’s how you use the subscription widget!

Stay tuned for more installments from our VidGrid tutorial series here on the blog or check out the whole library here.


As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.

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