Category Archives: Product

Introducing API Key Permissions

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Last spring, SendGrid introduced API keys to permit our customers to use keys instead of username/password combinations to send mail through our system programmatically. This offering now helps thousands of SendGrid customers to send more securely. Today, we are happy to announce that we’ve taken additional steps to make your account even more secure. API key permissions are now available within the SendGrid platform.     With API key permissions, SendGrid customers can give each API key different permissions within your SendGrid account. API keys help protect the sensitive areas of your SendGrid account (e.g. contacts and account settings). They

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What Bounce Codes Are Telling You

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To be fair, I’m sure most people would argue that any article on bounce codes (aka SMTP response codes) should be titled “what bounce codes are NOT telling you.” We know that these can at best be cryptic or, most often, very misleading. Most commonly we see codes that say “mailbox unavailable” that should really say “this mailbox doesn’t exist, so don’t send messages to it anymore.” Knowing that this clarity is lacking in the bounce code world, our Delivery Team wanted to add some assistance in interpreting what a bounce code is trying to tell you. SendGrid’s Bounce Code

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Announcing the General Availability of SendGrid Marketing Campaigns

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We are excited to announce the public launch of SendGrid Marketing Campaigns—an entirely new marketing email feature set from SendGrid.     Email Marketing Evolution We launched our first marketing email service two years ago. At the time, we built it to enable developers to give their marketing team control over content. It was a simple tool, but it did its job and has helped thousands of our customers drive better engagement with their recipients. Since then, we’ve watched our customers build more sophisticated marketing strategies and we’ve listened to them share their evolving desires to build lasting relationships with

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Nudgespot Case Study: Using SendGrid to Power Contextual Email

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Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that notify recipients of important account information, like receipts and privacy updates. Marketing email – Messages that are sent to many recipients to promote engagement or make announcements. Triggered email – Behavior-based messages sent to specific users in order to drive

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Announcing New Marketing Email Tutorials To Help Improve Your Email Engagement

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We’re excited to announce several new video resources to help you get the most out of your marketing email campaigns at SendGrid. We know how important engagement segmentation, list building, and email templates are to the success of your sends, so our customer support team has created new tutorials to help make sure you’re maximizing your marketing email. We’ll introduce a few of the new videos here and you can always reference our documentation for more information. Account Settings/Sender IDs The first stop in our new video series is the Marketing Campaigns overview video. It covers how to get your account

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Re-naming Advanced Suppression Manager, Plus a Few Improvements

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In June, we launched our Advanced Suppression Manager (ASM) within our new Customer Portal to enable your recipients to choose the mail they want to receive and to help our customers optimize their subscriber engagement via an email preference center. The feedback has been wonderful, and our team has been diligently working on enhancements. Today, we’re excited to announce a change and a few new improvements. New name While ASM did a great job at managing suppressions, we’ve realized that this feature’s functionality is really more about subscribers and their experience. As of today, you will find ASM in the

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The Strava Case Study: Consistent Changes Create Email Successes

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Introduction to Strava Strava is the premier social fitness app that tracks running and cycling activities so that you can track runs and bike rides, compete with friends and other users, and see what your favorite athletes are doing. They began sending transactional email through SendGrid in 2011. Since then, they’ve scaled exponentially, and they continue to use SendGrid’s cloud platform to communicate with their users about different Strava features, including: Kudos and comments on activities within the Strava app Group conversations and updates Challenge completions, follow-ups, and exclusive offers Account sign ups, settings, and notifications Training plan updates and alterations

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