Category Archives: Product

Scaling Product Management at SendGrid: Part 1 – Growing the Team

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I joined SendGrid in July 2013 as the company’s first Product Management (PM) leader. At that point, the company was four years old, with 150 employees and an impressive revenue growth rate. Installing and optimizing PM at a rapidly scaling company is hard, so I’d like to share some of our learnings as we tackled various challenges, in hopes that it benefits the broader PM and technology community. This post is the first in a series, and addresses the topic of how to grow a PM team. Unifying the Team When I joined SendGrid, we had 3 Product Managers and 1 Designer

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Using a Prototype as an API Product Specification

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As the Developer Experience Product Manager at SendGrid, I am tasked with identifying opportunities, features, and products that involve our API. One thing I have been working on is identifying methods to make communicating my product ideas to the other PMs, Engineers, and customers more effective. I have learned that a monolithic Product Requirements Document (PRD) is a less than ideal way to do this and that a testable interface including the same information as a product specification would be a powerful alternative. The problem with PRDs is that they are often very large and mostly text. It is too easy

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SendGrid App Now Available on Google Play

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AndroidTM users, rejoice! Our SendGrid mobile app is now available on Google PlayTM. Perhaps no one is more excited about this news than our Product Manager, Keanon O’Keefe. Keanon helped with the release of our app for iPhone last year and, as an Android user, he couldn’t wait to access his SendGrid account from his own phone. To tell you more about the app, I sat down with Keanon to get the inside scoop: Q: Who builds mobile apps at SendGrid? A: Believe it or not, our Support Engineers built our mobile applications for both iPhone and Android. Since they

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SendGrid: The Best Kept Secret in Email Marketing

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Within the email industry, SendGrid is widely recognized as a leading transactional email provider (notifications, receipts, alerts, etc.). Our reputation around transactional email sometimes overshadows the fact that SendGrid also powers email marketing programs for many of the most sophisticated, highest-scale marketers in the world. In fact, more than half of the 22 billion emails we send each month are marketing emails. Over the past several years, we’ve seen an increasing number of major B2C brands move their marketing programs from traditional email service providers (ESPs) to SendGrid. Why are these clients transitioning from conventional marketing software to SendGrid’s platform?

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Where to Find Answers to Your SendGrid Questions

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At SendGrid, we aim to have the best Customer Support in the email industry, but sometimes it’s just faster to find answers to your questions on our website and within our existing publications. Below, we’ve compiled the best places for you to look for answers to SendGrid-specific questions. Documentation If you haven’t already taken a look, the SendGrid Documentation is an extremely detailed guide to our product. This is a more technical resource that will help guide you through your account. Sections include: User Guide – Our user guide keeps you up-to-date with the settings found within the SendGrid interface.

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New Year, New ESP: Change Doesn’t Need to Be Scary

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A lot of companies start a new (fiscal) year with resolutions: robust goals followed by excitement and motivation to kick it all off. There is thoughtful planning and time committed to making a new year successful. Oftentimes though, it’s the start that stops most people. Change can be hard, and the thought of overhauling something as foundational as your email service provider (ESP) can be daunting. At SendGrid, we’re here to help. Being new to SendGrid myself, starting in my current role in August of 2015, I realized how much there is to learn about the email space and the

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Don’t Let Your Credentials Get Stolen on GitHub

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GitHub and other cloud-based source control systems are awesome, and they’re extremely popular with our customers. The ease with which you can collaborate with developers across the cube or around the world is unparalleled. However, as public source control platforms like GitHub have risen to prominence, blackhats have taken note. When developers accidentally publish their secret keys to GitHub, bad actors are quick to pounce. They have automated the process of discovering AWS secret keys in public GitHub repositories and using these keys to spin up EC2 instances to mine Bitcoin. Blackhats are also scouring GitHub looking for credentials for

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