SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Code Challenge: Fun with Mashape and SendGrid

Posted on (0 Comments)

In my penultimate post for the Code Challenge series, I’m putting a spotlight on Mashape. You can check out the list of all my posts in my introduction to the Code Challenge. Mashape is an API hub that has tons of APIs that are perfect for SendGrid mash-ups. In this post I wanted to go over some of my favorites and showcase how they work. Email Sherlock As the name suggests, Email Sherlock gives you information on the email address provided. It does this by doing a social media search on the email address. This makes a good mash-up with

READ MORE »

Email CTAs: 6 Design Tips To Make Sure Your CTAs Don’t Get Clipped

Posted on (0 Comments)

We talked a lot about email calls to action (CTAs) last year. This year will be no different. Why? Because CTAs are one of the most powerful tools in your email marketing strategy. An effective CTA determines whether or not your email gets a click. It’s as simple as that. As we’ve discussed, the placement and content of your CTAs is important, but so is the design. What’s the most effective way to visually represent your ask? Should it be an image, text, or html? This is where it can get tricky… Image, Text, or Both? When you’re creating your

READ MORE »

Bring on the New Year: Introducing Our 12 Moment Marketing New Year’s Resolutions

Posted on (0 Comments)

How well have you been sticking to your New Year’s resolutions? Good? Bad? Didn’t make any? Well, for those of you who haven’t made any New Year’s resolutions, or for those of you who need more of a challenge beyond “healthy eating” and “exercise more,” we have 12 Moment Marketing New Year’s Resolutions to help you take your marketing strategy into the new year. Moment Marketing During this series, we’ll be highlighting resolutions that will help you successfully seize the moment – the marketing moment – in your 2015 marketing strategies. But what do we mean by “moment marketing”? Moment

READ MORE »

Falcon, Fluentd, and Event Webhook

Posted on (0 Comments)

A couple of weeks ago I came across a new python web framework called Falcon. I was quickly impressed with its ease of use and most importantly this fragment: It doesn’t try to be everything to everyone, focusing instead on a single use case: HTTP APIs. I decided to build a simple server that will consume data from SendGrid’s Event Webhook and use Fluentd to log and store the events. Fluentd provides a sense of dependency injection when it comes to logging and storing to multiple data outputs with a simple configuration file. Building the Environment First, install Fluentd. You can find

READ MORE »

Marketing Email vs. Transactional Email: What’s the Difference?

Posted on (0 Comments)

If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

READ MORE »

Code Challenge: The SendGrid Event Webhook + Firebase

Posted on (0 Comments)

Creating a Real-Time Email Event Feed There was a bit of a break in my 15 Days of Code Challenge over the holidays, but I’m back to finish the last three. Today, I’ve created a real-time email event feed by using SendGrid’s own Event Webhook, Firebase, and a couple other tools. Check out the tutorial below. I use a Mac and wanted to showcase an easy way to get the real-time feed of what’s happening with my email. I thought it would be interesting to create a native Mac application that sits in the OSX menu bar right next to

READ MORE »

Make Your Marketing Meaningful in 2015

Posted on (0 Comments)

As Lao Tzu, a 6th Century Chinese poet said, “Those who have knowledge don’t predict. Those who predict don’t have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions on three valuable things I have learned that can improve your marketing program in the new year. Tie together outbound and inbound Traditionally, marketers have separated outbound efforts from inbound. The outbound team works on awareness and bringing visitors to your site and then the inbound team is responsible for nurturing and converting those visitors. Combining these activities, specifically with SEO and

READ MORE »