SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Sales Operations – From Startup to Scale

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No matter the size of your business, a great sales operations team is both strategic and tactical. The best timing for building a sales operations function depends on the nature of your sales process and the value you place on effective and efficient selling. My time in sales operations has helped me connect the dots between startup and scale. I was part of a six-person company, a 110,000 person company, as well as several “tweeners” that grew up and are somewhere in between. I’ve survived the chaos of a startup sales team that is brand new and have also seen

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Holiday Email Tip – “F” is for Frequency

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Our “A-Z of Email Marketing” guide is hot off the press, and to celebrate its release we’re spotlighting a few of our favorite letters. Today’s holiday email tip comes to you courtesy of the letter “F.” For the full alphabet of tips (26 of them to be exact) download our guide! Frequency and the Holidays Not to be confused with volume (which is the total number of emails you send) or timing (which is when you send), frequency is how often you send email to your subscribers. Sending frequency has a way of shooting through the roof during the holidays—what started as an

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Introducing API Key Permissions

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Last spring, SendGrid introduced API keys to permit our customers to use keys instead of username/password combinations to send mail through our system programmatically. This offering now helps thousands of SendGrid customers to send more securely. Today, we are happy to announce that we’ve taken additional steps to make your account even more secure. API key permissions are now available within the SendGrid platform.     With API key permissions, SendGrid customers can give each API key different permissions within your SendGrid account. API keys help protect the sensitive areas of your SendGrid account (e.g. contacts and account settings). They

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Why Proper Vetting Matters: How To Prevent Email Delivery Issues

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At the most recent M3AAWG conference, our delivery team attended a focus group on client vetting and how a proper plan can decrease the chance of delivery issues. James Koons of dotmailer reported that their users have a 92% less chance of having delivery issues if they’re properly vetted during the sales process. These “delivery issues” are any results that weren’t anticipated or deemed favorable in terms of inbox placement or user engagement. Here at SendGrid, we absolutely agree. Over the past few months, we’ve increased the involvement of our Delivery Team in discussions with the prospects of our sales

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Life on the Grid

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The title of this blog post is not a confession of my dependence on being digitally connected at all times. No, this post is about my not-so-new role at SendGrid (affectionately known as the Grid by insiders). In October, I passed my 1-year anniversary of joining the SendGrid family as CEO, and the milestone provided me an opportunity to reflect on my time here so far. Gratitude and Getting Up to Speed When I think of this past year, my first emotion is one of gratitude. It’s been a privilege to join this team, who has done such an incredible

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2016 Email Marketing Guide: 26 Tips to Kickstart the New Year

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Last week, we were excited to introduce our new full-featured email marketing service, Marketing Campaigns, and now we’re thrilled to say that we have over 1k paying customers benefitting from its features. To build off of that momentum, we want to equip you with even more resources and tips (26 to be exact!) to make your email strategy successful in the new year. So our experts have compiled our top tips and tricks for 2016 in our new A-Z of Email Marketing guide.  It guides you through key email marketing terms and concepts that not only set the foundation for your email program,

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3 Friendly Holiday Email Reminders for 2015

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The holidays are a wonderful, memorable, and…insanely stressful time for everyone. Whether you’re knee deep in wrapping up 2016 planning or in wrapping up presents, it can be easy to get swept up in the beautiful mess of the holidays and throw your email program on the back burner. So I want to highlight a few quick holiday email reminders to help keep you on track these next few weeks. Avoid Email Exhaustion Email is a communication tool often abused by senders around the holidays. What was typically a weekly newsletter can morph into multiple daily emails. Yes, recipients probably will

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