SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

New SendGrid Pricing and Plans. New Plan Names, More Functionality, Same Low Price.

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It’s been almost 4 years since we launched our current pricing structure and while it has become the industry standard model for simplicity and cost-effectiveness, in order to make it even easier for our customers to scale, we have decided to make a couple of adjustments. We’re excited to announce that effective today, we are rolling out the exciting new changes outlined below. For current customers, don’t worry, our current plan pricing hasn’t changed (up or down) and there is no action you are required to take. So what are the changes we’ve made? Plan Names: We removed reference to the precious

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What Your Business Needs to Know About Canada’s Anti-Spam Legislation (CASL)

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Since Canada’s Anti-Spam Legislation (CASL) was introduced last year, we’ve received a lot of questions from people that are confused and intimidated by the law. We hear you and we want to help! To assist with sorting through the legal jargon (and help prevent you from incurring any large fines), we’ve brought in an expert to provide the most up to date information about the law and to answer your questions. Join us on July 14th for our live webcast CASL Compliance 101: What Your Business Needs to Know About Canada’s Anti-Spam Legislation. Our legal expert Shaun Brown will guide our guests

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Marketing Email Tips from an Email Insider

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As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. They should be ingrained in your day-to-day efforts. Where are the applicable, useful things that can be applied today to make an impact on email marketing? Below, I’ve compiled some of the things we take into consideration when creating and deploying successful email marketing campaigns:

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Photobucket Traded in Their Email Marketing Woes for Wins

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Deliverability rates have you down? Marketing Manager at Photobucket, Derek Cann, isn’t burdened by deliverability rates, but he certainly knows where you’re coming from. Photobucket is the first and largest online photo and video-hosting site that also offers backup and linking features. They also host a print shop where users can print their photos. What does this have to do with email marketing? Photobucket’s photo and video hosting features, coupled with the print side of their business, means that they have different users with unique needs. In order to deliver wanted email to their customers, they rely on A/B testing, segmentation, and first-class deliverability.

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SMTP and Email Deliverability

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The following is part of series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. Last week we shared the first in a series of posts on the history of Simple Mail Transfer Protocol (SMTP) from our friends at Windows IT Pro. The first post explained the origins of SMTP and how it’s influenced how we email today. It ended by saying: The use of IP means that we can depend on SMTP to eventually get the message contents to a server, but what happens to it after that is up to the server. Imagine

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Why Effective Email Marketing Is More Than A Big Subscriber List

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The following is a guest post from Josh Bland at TechnologyAdvice. Jillian Wohlfarth, Senior Manager of Content at SendGrid, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. She sat down to discuss major email marketing trends and challenges, including deliverability, spam reporting, choosing the right content, and using data as a compass for email strategy.   Below are a few highlights from our conversation:

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Seasonal Email Marketing Inspiration

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Seasonal marketing isn’t just for major holidays like New Years, Fourth of July, and Thanksgiving. It also covers holidays like Father’s Day. Our email inspiration today comes from our customer Fitbit, who’s showing Father’s Day some love with their email marketing! The email below not only follows many of the best practices we preach (clean design, one call to action, easy unsubscribe, and more), it also employs two powerful email marketing techniques: urgency and incentives. Urgency By using the subject line “ENDS TODAY: Free Shipping for Father’s Day!” they immediately grab the attention of the recipient. I know I received

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