SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

In-App Email Simplified with Appery.io & the New SendGrid Mail API Plugin

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The following is a guest post from Max Katz at Appery.io. Learn more about Max at the bottom of this post. SendGrid is one of those services that makes adding in-app email capability way too simple. SendGrid is a provider of a cloud-based email solution and provides an elegant and easy-to-use REST API to send emails from a mobile app. It is very likely that your app needs to send emails, such as registration confirmations, password reset emails, two-step verification emails, general notification emails, or any other type of email communication. SendGrid is the perfect solution. Appery.io, the most complete mobile and web

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Email Feedback Loops 101

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Recently, we’ve gone back to the basics to shed some light on email terms and frameworks, like SPF and DKIM, that are essential to email delivery. Today, we’d like to highlight one of the most important tools you have in your email delivery toolkit: feedback loops. We’ll give a brief overview of what email feedback loops are, how you should implement them, and which ISPs provide them. Feedback loops defined: A feedback loop (FBL) is a service offered by some ISPs that report back complaints (when a subscriber hits the spam or junk button in their inbox) to senders. It’s

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3 Email Marketing Strategies to Jump Start Your Summer Sending

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A few months ago, our friends at Windows IT Pro asked me to share my thoughts on today’s most popular email marketing trends and strategies. As summer approaches and we start prepping new email campaigns, I thought it would be a good time to re-visit these tips. 1.) What email strategy should people be talking about right now? I believe that marketers can take better advantage of their transactional email messages and incorporate a relevant marketing message and call to action when sending those purchase receipts, shipping notifications, or reminders. While making the primary focus on the transactional message, use

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Cart Abandonment Emails: Compliance 101

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Abandoned cart sending is the practice of sending strategic follow-up emails to users who have added an item to their shopping cart, but failed to complete the transaction. The intent of the emails is to regain the potential revenue opportunity that was left on the table when the user didn’t complete their transaction. Abandoned cart emails are an increasingly popular email marketing strategy, but to ensure that they’re effective, you need to make sure that you’re following email compliance best practices. Once you do, you open yourself up to some great opportunities to strengthen and grow your existing relationship with

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Introducing SendGrid’s Thought Leadership Video Series: The Art and Science of Email Delivery

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Today, we’re excited to introduce the first video in our Art and Science of Email Delivery thought leadership series featuring SendGrid’s VP of Email Delivery, Paul Kincaid-Smith. Paul leads our Compliance and Delivery teams at SendGrid, who are dedicated to improving customers’ sending practices and delivering our customers’ wanted mail quickly and reliably. Paul’s teams protect customers and the external email ecosystem from email abuse and maintain trusted, collaborative relationships with mailbox providers including Gmail, Yahoo, and Microsoft. He ensures that SendGrid’s email delivery is best in class, and joins forces with M3AAWG (Messaging Malware Mobile Anti-Abuse Working Group) to

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SendGrid’s Updated Email API Guide

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In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API Guide. With their help, the updated guide has new information and use cases to help you best take advantage of our webhooks and APIs. SendGrid’s APIs Our APIs have been created to help SendGrid users quickly integrate with our platform,

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Email Marketing 101: Strategy

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There’s a lot to take into account when you’re trying to create an email marketing strategy. Whether you’ve just started out and want to create a strategy for the first time, or if you’re in the middle of a complicated email marketing program and need a gut check, our sending mantra that we share with all of our clients is a great place to start. The SendGrid mantra is that you need to… Send the right message, To the right person, At the right time, With the right frequency. Obviously those four qualifiers don’t cover every single aspect of an email

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