SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

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As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails.

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How SendGrid’s Real-time Notifications and Support Help Enplug Maintain a High Level of Growth

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The following is a guest post from Ryan Gushue at Enplug.  With Enplug digital signage, we’ve developed a way for businesses to better engage with their customers through social media from inside their venue. We use SendGrid to automate some of our consumer-facing communication. Here are some highlights. Real-time Notifications and Support As a startup, our resources are limited, so saving time and money through automation is key for becoming more efficient. Welcome emails and password-reset information are dynamically generated and delivered to our clients through SendGrid, allowing our support staff to focus on more important customer needs. Our Enplug

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Stamplia Builder Creates and Exports Templates Directly to SendGrid

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This year, we’ve been focused on bringing you an easier way to create engaging email content. In May, we introduced our Template Engine and in June we introduced our partnership with Sendwithus. Today, we’re showcasing a company that has created another great content opportunity for our customers. Stamplia allows customers to create templates for nearly any email they want to send, including newsletters, transactional email, and responsive email through their free Stamplia Builder account. Stamplia Builder allows customers to easily drag-and-drop message elements and edit wording of any Stamplia template. Rather than spend time and resources on developing, designing, and

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Introducing: SendGrid List Assist

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Here at SendGrid we strive to not only help people send quality emails, but to teach and assist them in fostering good, intelligent sending habits. A major theme we see from a support standpoint is the need to regularly update recipient lists. As senders experience bounces, unsubscribes, and spam reports, they should be purging their sending lists of these to make sure they are only sending to their usable contacts. In an effort to satisfy this need, our support team has created a new SendGrid feature to help you manage your lists. We are proud to introduce the new SendGrid List Assist

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It’s Now Easier to Deploy Some Demo Applications With the Heroku Button

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At SendGrid, we’ve created several demo applications to make developers’ lives easier. Deploying these applications has involved following their prospective README’s step-by-step guides. But now, we’re starting to make deploying some of our main applications such as the SendGrid EventKit, Parse API, and JavaScript below as easy as clicking a button – the Heroku button. sendgrid-eventkit – An open source project for integrating and receiving notifications for SendGrid’s Event Webhook. sendgrid-parse-api-example- An example application that shows how to use the SendGrid Parse Webhook. It’s additionally a boilerplate of code that you can adjust to your own needs sendgridjs- A proxy so you

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The Myth of Opportunistic TLS and Email Privacy

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Back in June, SendGrid joined a large group of Internet companies in the effort to prevent dragnet surveillance of customer traffic. On our part this specifically involved adding opportunistic TLS—encrypting traffic to any mail server that supports it. While this does move us closer to the goal of complete customer privacy, there are some caveats that aren’t often talked about. Opportunistic TLS does provide better privacy than sending everything cleartext, but it does not provide any protection against an attacker attempting to hijack traffic to a specific domain. All an attacker needs to do is take over the domain, not

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ABCs of ISPs Questions Answered!

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We went back to school on Tuesday for our webcast ABCs of ISPs. Our presenters, Kristin Ferraro and Ryan Harris, not only shared some information on how to get delivered to the major internet service providers (ISPs), they also answered some great questions we were receiving live. Since everyone wasn’t able to see all those questions asked behind-the-scenes, we thought we’d pick a few of them to showcase below: What rate of spam could trigger Gmail to filter out messages? There are several factors that can go into Gmail taking the action to filter out messages. We believe it involves

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