SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Happy New (Email) Year! – Q&A

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Last Tuesday we hosted our original webcast Happy New (Email) Year! and received a plethora of great questions. To share the wealth, and further assist you in keeping those email resolutions you made, our presenters Brian Albers and Bryan Hammerquist took some time to answer your questions below: 1. Are the CAN-SPAM requirements mainly for marketing emails, or do they apply to simple transactional emails? For example, a notification which we send as no-reply? CAN-SPAM covers all commercial electronic messages, which are defined as “any electronic message with the primary purpose of commercial advertisement or promotion of a commercial product or service.”

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Email Matters: We Think So, and So Does Our Customer, Pandora

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At SendGrid, we deliver email that matters. And the best way to improve deliverability is to send email with the right message, to the right person, at the right time, with the right frequency. This is what drives what we do here at SendGrid, and last month, we hosted our first Email Matters event in San Francisco dedicated to educating our customers about the future of email delivery and user engagement. During the event, we had the opportunity to sit down with several of our customers, including David Hampian, the marketing manager at Pandora. As a company with over 250

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Code Challenge: Fun with Mashape and SendGrid

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In my penultimate post for the Code Challenge series, I’m putting a spotlight on Mashape. You can check out the list of all my posts in my introduction to the Code Challenge. Mashape is an API hub that has tons of APIs that are perfect for SendGrid mash-ups. In this post I wanted to go over some of my favorites and showcase how they work. Email Sherlock As the name suggests, Email Sherlock gives you information on the email address provided. It does this by doing a social media search on the email address. This makes a good mash-up with

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Email CTAs: 6 Design Tips To Make Sure Your CTAs Don’t Get Clipped

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We talked a lot about email calls to action (CTAs) last year. This year will be no different. Why? Because CTAs are one of the most powerful tools in your email marketing strategy. An effective CTA determines whether or not your email gets a click. It’s as simple as that. As we’ve discussed, the placement and content of your CTAs is important, but so is the design. What’s the most effective way to visually represent your ask? Should it be an image, text, or html? This is where it can get tricky… Image, Text, or Both? When you’re creating your

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Bring on the New Year: Introducing Our 12 Moment Marketing New Year’s Resolutions

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How well have you been sticking to your New Year’s resolutions? Good? Bad? Didn’t make any? Well, for those of you who haven’t made any New Year’s resolutions, or for those of you who need more of a challenge beyond “healthy eating” and “exercise more,” we have 12 Moment Marketing New Year’s Resolutions to help you take your marketing strategy into the new year. Moment Marketing During this series, we’ll be highlighting resolutions that will help you successfully seize the moment – the marketing moment – in your 2015 marketing strategies. But what do we mean by “moment marketing”? Moment

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Falcon, Fluentd, and Event Webhook

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A couple of weeks ago I came across a new python web framework called Falcon. I was quickly impressed with its ease of use and most importantly this fragment: It doesn’t try to be everything to everyone, focusing instead on a single use case: HTTP APIs. I decided to build a simple server that will consume data from SendGrid’s Event Webhook and use Fluentd to log and store the events. Fluentd provides a sense of dependency injection when it comes to logging and storing to multiple data outputs with a simple configuration file. Building the Environment First, install Fluentd. You can find

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Marketing Email vs. Transactional Email: What’s the Difference?

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If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

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