Search Results for: spam

Webinar: Tips and Tricks to Stay Out of the Spam Folder

Staying out of the spam folder is tougher than you might think. Over 20% of legitimate email never makes it to the inbox. Customers quickly become frustrated when they don’t receive important messages like password resets, purchase confirmations and shipping notifications. Join email experts Carly Brantz and Elmer Thomas on May 29th at 1:00 PM EDT as they break down ways to make sure your email stays out of the spam folder. This webinar will cover: Related PostsWebinar: Q&A with Ken and Carly The Benefits of Sending Email in the Cloud Webinar: Q&A With Elmer and Carly Whitelists: The Perfect is the

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Why Legitimate App Email is Mistaken For Spam

Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business? Related PostsCustomer Success Story: Extole “Likes” SendGrid’s Deliverablity Expertise and ISP Mediation Solutions Customer Success Story: Online Music Promotion

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5 Key Practices to Avoid the Spam Folder

According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as

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Why Are My Transactional Emails Ending Up in the Spam Folder?

  Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen? Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If

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How SendGrid Found the SpamAssassin Y2K10 Rule Bug

One of the many things SendGrid does on the backend to determine if a user is having deliverability problems is scan the content through multiple enterprise spam filters multiple times per day for every user.  Some of the filters include Postini, CloudMark, Brightmail, IronPort, Barracuda, Mail Foundry, and SpamAssassin.  These filters are additional filters from our delivery monitory to ISPs such as Hotmail, Yahoo, Gmail, and AOL.  In the last couple of days we noticed that a lot of legitimate emails were triggering the SpamAssassin filter.  The following shows how our graph looks like:

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FamilyPet Finds a Loyal Partner And Increased Delivery With SendGrid

“SendGrid is reliable, affordable, and a great tool for anyone who relies on email to drive their business.” –Jared Katz, President/Co-Founder FamilyPet is a strategic marketing company within the pet industry providing great resources for pet owners and businesses in the United States. The FamilyPet network consists of several pet-focused sites including familypet.com, pet matching service, Petsitting.com, and daily deals site, Coupaw.com. The Challenge: Delivery and Price The FamilyPet network sends up to 20 million emails per month with 500,000 emails sent daily to their daily deals customers alone. From marketing newsletters and promotional email to a series of transactional messages

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Looking Up: 5 Years of Scaling Our Technology and Our People

Recently, SendGrid celebrated five years since we formed the company. Five years and over 270 billion emails later, I want to share some of my thoughts on some key lessons I’ve learned along the way. Design For Failure One of the biggest mistakes we made in the initial creation of SendGrid was focusing on getting a feature working, and then moving on to the next piece. While this was all well and good at low scale, once you have millions of messages going through the system every minute, the “one in a million” error cases start happening very regularly. Even

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