SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

SendGrid: The Best Kept Secret in Email Marketing

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Within the email industry, SendGrid is widely recognized as a leading transactional email provider (notifications, receipts, alerts, etc.). Our reputation around transactional email sometimes overshadows the fact that SendGrid also powers email marketing programs for many of the most sophisticated, highest-scale marketers in the world. In fact, more than half of the 22 billion emails we send each month are marketing emails. Over the past several years, we’ve seen an increasing number of major B2C brands move their marketing programs from traditional email service providers (ESPs) to SendGrid. Why are these clients transitioning from conventional marketing software to SendGrid’s platform?

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Mission-Driven Email: A Note from SendGrid’s CFO/COO

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As I just pass my first six months at the Grid, I want to share some thoughts about why I’m more excited about our opportunity today, than when I joined in late June. My excitement comes from several key advantages we have at this stage. First, we have an incredible foundation in terms of our people. Second, we are playing in a massive market where we already have a large and growing customer base, and finally, we have a strong financial position which creates lots of options for the choices we can make to build our business. People Strength There

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Where to Find Answers to Your SendGrid Questions

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At SendGrid, we aim to have the best Customer Support in the email industry, but sometimes it’s just faster to find answers to your questions on our website and within our existing publications. Below, we’ve compiled the best places for you to look for answers to SendGrid-specific questions. Documentation If you haven’t already taken a look, the SendGrid Documentation is an extremely detailed guide to our product. This is a more technical resource that will help guide you through your account. Sections include: User Guide – Our user guide keeps you up-to-date with the settings found within the SendGrid interface.

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New Year, New ESP: Change Doesn’t Need to Be Scary

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A lot of companies start a new (fiscal) year with resolutions: robust goals followed by excitement and motivation to kick it all off. There is thoughtful planning and time committed to making a new year successful. Oftentimes though, it’s the start that stops most people. Change can be hard, and the thought of overhauling something as foundational as your email service provider (ESP) can be daunting. At SendGrid, we’re here to help. Being new to SendGrid myself, starting in my current role in August of 2015, I realized how much there is to learn about the email space and the

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5 Ways Email Marketing is Like Reality TV

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You heard it here first…we all have something to learn from reality TV. Hard to believe, but it’s true. When first brainstorming this blog post, I was hesitant to so publicly admit my obsession with reality TV. Will readers take me seriously after I admit that I watch every episode of every Real Housewives franchise (including Real Housewives of Cheshire) and that after each new season of Survivor wraps (yes, it’s still on!), I start filling out an application and scripting my audition tape? Well, I hope so. Because amidst all of the tears, triumphs, and tackiness, there are some real

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2016 Email Marketing Tip: “E” is for Engagement

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be the year of engagement in the world of marketing. Not to say it wasn’t a big deal before (it’s always been a behemoth deal), but this year it’s going to play an even more important role in helping email marketers cut through the clutter and

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Dear Gmail: Our Google Postmaster Tools Wish List

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Dear Gmail Team, ‘Tis the season for sharing and giving thanks, and SendGrid’s anti-spam team extends a heart-felt “thank you” for the data you share with us via Google’s Spam Feedback Loop (FBL) and the Google Postmaster Tools. The data is actionable and helps us identify unwanted mail that other spam detection systems miss. Your feedback and reputation metrics help our customers improve the quality of their email. Gmail has become a center of gravity in the email universe, and so we appreciate the insights your machine learning systems share with us. This synergistic data sharing is especially important considering

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