SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

SendGrid Delivers Email Branding to DigitalChalk Customers

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The following is a guest post from DigitalChalk. Learn more about DigitalChalk at the bottom of this post. With any learning management system it is ideal to have private branding capabilities, and yet often times you don’t get that. With DigitalChalk, we continually work to allow our customers easy access to branding features. Our current features allow you to change the theme of your organization as well as uploading your company’s logo to the system, and now we’ve teamed up with SendGrid to allow email branding in conjunction with our notifications feature. It’s an easy process that doesn’t require the

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Code Challenge – Storing your incoming emails into Orchestrate.io

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For todays Code Challenge post I wanted to try out Orchestrate.io. Orchestrate has an interesting value proposition that’s very similar to what we do at SendGrid. Orchestrate essentially provides a “Database as a Service.” Data storage, just like email infrastructure, is one of those items that is easy to do poorly and very hard to do well. Orchestrate understands that different types of databases are optimized for different types of storage and retrieval. For example: MongoDB, CouchDb, and Redis: Key/Value Elasticsearch and Apache Solr: Full Text Search Neo4j and OrientDB: Graph MongoDB with 2dsphere indexes:  GeoSpatial According to Orchestrate, there

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12 Days of Holiday Sending: Build Up Your Volume While Staying Relevant

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Since we’ve talked about content the last two days with our posts on staying consistent with your branding and personalizing your messages, for day 3 of our 12 Days of Holiday Sending, we’re going to change gears and move on to our next topic, volume! We see a lot of our customers increase their sending volume over the holidays, which is great. We understand that during the holidays, you probably have more things to communicate to your customers. Whether it’s a sale over the weekend or a brand new product line that just screams “stocking stuffer,” the tricky part lies in keeping those

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Are You A/B Testing Your Emails?

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Before you answer this question, let us clarify–are you testing your emails on an ongoing basis? There is no one and done methodology with email. Your customers are constantly evolving (and likely so is your product), so it’s imperative that you keep testing  different elements of your emails to ensure that you are sending the most optimized campaigns. Email Testing Categories When it comes to email testing, there are three main categories you need to cover – content, design and timing. Content consists of everything from subject lines, to headlines, to calls to action, and each have their own significance in driving response

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12 Days of Holiday Sending: Personalize Your Content

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To kick off our “12 Days of Holiday Sending,” Kate discussed the importance of staying consistent with your branding (especially your “from” name) during the holidays. Now for Day 2 of our 12 days of tips, we’d like to share another content tip: remember to always (not just during the holidays!) personalize your content. There’s no excuse to not at least address your subscriber by name. But why not take it a step further—customize your messaging based on your subscriber’s past purchase behavior or past engagement behavior. Customize Your Message You should treat your most engaged users with different attention

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12 Days of Holiday Sending: Stay Consistent With Your Brand

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To kick off our 12 Days of Holiday Sending mini-series, we’re starting with one of my favorite topics! Branding your email is a key component to delivering an awesome email experience. Traditionally, we recommend keeping the look and feel of your emails the same as the look and feel of your site. From opening the email, to clicking your CTA (call to action), to your actual website, your recipient should have a continuous experience. But that’s not always the most exciting approach, especially with the holidays. The holidays are an exciting time and your emails should reflect that! Changing your logo design completely to

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How to Improve Your Registration Completion by 38% with SendGrid

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The following is a guest post from Daria Shualy, Don Draper at daPulse.com. Learn more about daPulse and a special offer they’re extending to our readers at the bottom of this post.   “Hey babes, I’m finally on the flight back home. Can’t wait to see you.” This email title is sure to get a 100% open rate. Unfortunately, most emails sent to users don’t enjoy such high open rates. This is especially frustrating when the email in question is the “Please confirm your registration” email. I mean, you’d think someone who just decided to join a service or subscribe to

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