SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

12 Days of Holiday Sending: Personalize Your Content

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To kick off our “12 Days of Holiday Sending,” Kate discussed the importance of staying consistent with your branding (especially your “from” name) during the holidays. Now for Day 2 of our 12 days of tips, we’d like to share another content tip: remember to always (not just during the holidays!) personalize your content. There’s no excuse to not at least address your subscriber by name. But why not take it a step further—customize your messaging based on your subscriber’s past purchase behavior or past engagement behavior. Customize Your Message You should treat your most engaged users with different attention

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12 Days of Holiday Sending: Stay Consistent With Your Brand

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To kick off our 12 Days of Holiday Sending mini-series, we’re starting with one of my favorite topics! Branding your email is a key component to delivering an awesome email experience. Traditionally, we recommend keeping the look and feel of your emails the same as the look and feel of your site. From opening the email, to clicking your CTA (call to action), to your actual website, your recipient should have a continuous experience. But that’s not always the most exciting approach, especially with the holidays. The holidays are an exciting time and your emails should reflect that! Changing your logo design completely to

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How to Improve Your Registration Completion by 38% with SendGrid

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The following is a guest post from Daria Shualy, Don Draper at daPulse.com. Learn more about daPulse and a special offer they’re extending to our readers at the bottom of this post.   “Hey babes, I’m finally on the flight back home. Can’t wait to see you.” This email title is sure to get a 100% open rate. Unfortunately, most emails sent to users don’t enjoy such high open rates. This is especially frustrating when the email in question is the “Please confirm your registration” email. I mean, you’d think someone who just decided to join a service or subscribe to

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Code Challenge: Using Charles Proxy to Debug Mobile Apps

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As an evangelist, I get to interact with developers all over the world. A common tool that I see used a lot is Charles Proxy. Its used by almost all types of mobile developers for debugging. I’ve personally heard a lot about it, but never had the chance to play around with it until now. Charles Proxy Basics: Just as the name states, it’s a proxy that you set up on your computer. Your phone will connect to it to access the web and it will display all the network traffic from your phone. By using it, you can: Discover

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Code Challenge: Building a Hello World Apple iWatch App

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While the Apple iWatch hasn’t been released yet, they have released WatchKit, so developers can start creating applications. For this post, I created a video that will walk you through building a watch application that displays the text “Hello World” after a button is pressed. I would also recommend reading the first post in this Code Challenge series that goes over building your first Swift App. Pre-Requsities: xcode 6.2 Beta : You might already have xcode installed on your machine, but to build iWatch apps you require the new 6.2 beta. This will install a new version of xcode on

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‘Tis the Season: Introducing Our 12 Days of Holiday Sending Mini-Series

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Who has a lot of extra time around the holidays? Anyone? We know your time is precious and the holidays put an extra strain on all of you who are trying to attend every holiday party and ice every cookie, which is why we’re introducing our new mini-series 12 Days of Holiday Sending. Stop by our blog for a quick email tidbit on a best practice for holiday sending. We promise to be concise and get right to the point! These email best practices are easy to follow, you just need to keep them in mind. Our 12 days of sending will

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A Q&A With Sameer Dholakia, SendGrid’s CEO

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We were happy to welcome Sameer Dholakia as SendGrid’s new CEO at the end of September. As we approach the close of the year, we were excited to talk with him about his new role, what his first 30 days on the job were like, and what he sees as priorities for SendGrid moving forward. Q: You’ve been a CEO of a startup before and an executive at a large enterprise IT company. How does that experience carry over to your new role as the chief executive of SendGrid? A: SendGrid is at a great inflection point. I’m excited to help carry

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