SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Intro to Elixir Lang

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An Introduction to the Elixir Programming Language (And Why I Love It)   I wrote an article a few months ago introducing you to Golang, and why I loved it so much. While I do indeed still love it, lately I’ve been playing around with a new language; Elixir. I bought the book Programming Elixir and have been following it through. I’ve already come to love Elixir and hope to show you why in this article. Whilst I worked for Couchbase a couple of years back, I took a great interest in Erlang, and distributed systems. To me, Erlang is

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TeamSnap Hands Over Their Email Deliverability Woes and Scores Big with SendGrid

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Picture this: your company’s marketing team hard at work, spending weeks, maybe months, crafting the perfect marketing messages to reach your target customer. The only problem? The messages are getting sent directly to spam. This is a problem many of our customers have turned to us to solve, and it’s a challenge we always eagerly accept. Here at SendGrid, it’s our goal to make our customers’ lives easier – you create the message, and we’ll handle the deliverability. Take for example our customer, TeamSnap, a company that provides a powerful solution for managing sport teams, clubs, and organizations. Three years

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Email Marketing Tip: Give Before You Take

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Since we just missed Valentine’s day, it only seems appropriate to throw some love in the direction of one of my favorite SendGrid customers– Creative Market! Creative Market, recently acquired by Autodesk, is an awesome online marketplace for designers to offer their creative work for sale. I’ll go into more detail a little later, but before I get too lovey let’s have a quick reality check about email marketing. Email Marketing Quick Tips It happens all too often — someone opts-in to receive your email and your next step is to start sending per your agenda. But just firing off emails

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Email Marketing Can’t Be One Size Fits All

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I was recently asked about what role data plays in email marketing. Here, I’ll share some insights about how marketing teams use data and analytics to design, manage, and review email marketing campaigns. Q: How much of the marketing effort now relies on data? A: Most of the marketing strategies we see today don’t rely on data. As we analyze email marketing campaigns we see that while senders could be looking at their open rates, only 1-5% of the more advanced companies actually use their data to directly drive their sending behavior. Ultimately, email and marketing data should be used ahead of sending

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How To Safely Email User Generated Content

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Grow Your Service Via Content Sharing and Invitations — But Do It Safely Are you building systems that allow users to share information via email? Do you distribute “invite a friend” or “share with a friend” email messages? High-growth online services use creative approaches to tap their user base to increase community involvement and grow their brand. When done well, this can boost adoption and increase idea diffusion, but there’s also a downside risk that could seriously harm your brand. Well-intentioned sharing systems can be abused by spammers and fraud artists. You can limit your risk by building safeguards into

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Simple Webhook Testing Using Sinatra and ngrok

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Webhooks allow for simple, deep integration between apps and services, but debugging them can be a little painful. We have a general guide to debugging webhooks, but you probably want to know what the quickest webhook test environment is for setting-up and using. It’s hard to beat Sinatra and ngrok for this purpose. Or, if you’d rather use node.js, you can check-out Martyn’s post on Testing Webhooks. Getting Started First, you need a ruby environment that has rubygems. If you are new to ruby, then check out rbenv for getting your environment going. Create a new directory and run gem install sinatra. Now let’s

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Email Marketers: We Dedicate This Month to You!

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Now that we’ve all had a month to recover from the holiday cheer, it’s time to get down to business. In a previous blog, we introduced our 12 Moment Marketing New Year’s Resolutions, where we dedicated twelve days to delivering tips to email marketers who want to capitalize on moment marketing opportunities in 2015. This time around, we’re dedicating the month of February to you, the email marketers who plan to push the envelope on their email programs in 2015. As you might imagine, email is top of mind here at SendGrid. We have teams dedicated to improving every element of

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