SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Email Marketing We’re Geeking Out About

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After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan what I missed (hey, no judgement—it’s been almost a whole eight hours!) my inbox is my first destination. It takes a lot to make my heart go aflutter as I’m scrolling through, but the welcome email below from Airbnb did just that. This email delivers a thoughtful and pleasing

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Learning From Black Friday and Cyber Monday: Discounts in Your Subject Lines

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According to The Washington Post, email marketing drove 25% of all online sales on Black Friday. Meanwhile, PracticalEcommerce is reporting that email advertisements accounted for 22% of Cyber Monday orders. Even though Black Friday and Cyber Monday happened a couple months ago, SendGrid’s Data Scientist, Victor Amin, has been looking at the marketing email SendGrid delivered during the largest shopping days of 2015. By analyzing the subject lines and delivery metrics of the marketing email we sent, we’ve come up with some great insights for email marketers, regardless of the time of year. In this post, we’re looking into discounts

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5 CAN-SPAM Myths & Best Practices: From a Lawyer’s POV

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As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward conversation with “Well, actually…” I suspect the reason our employees misquote the CAN-SPAM Act at SendGrid is because the law is too lenient (sometimes referred to as the YOU CAN-SPAM law). SendGrid, and our customers’ success, however, depends on not

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2016 Email Marketing Tip: Your Subscribers Come First

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing Tip: “E” is for Engagement, I talked about the importance of engagement when it comes to the health and success of your email marketing program. Watching your engagement metrics teaches you a lot about your subscribers, but don’t let that be the only time you keep

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Your Top Email Calls To Action (CTAs) Questions, Answered

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A/B testing and CTAs are fundamental elements of any successful email marketing program, but there can be a lot of nuance when it comes to getting them right. In our recent webcast, Stellar Email Marketing: A/B Testing & CTAs, our Senior Director of Revenue Marketing, Carly Brantz, and I walked through a bunch of tips on how to do just that. We received a ton of great questions throughout the presentation, but weren’t able to get to all of them live. Since email calls to action and content are my sweet spot, I’ll answer questions on those topics in this post,

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The Benefits of Email Marketing in 2016

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At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email marketing is still a cornerstone of any successful business, whether the organization is a mom and pop shop or a multi-million dollar corporation. But why is email so important? Why is it a marketing strategy that you need to take

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SendGrid App Now Available on Google Play

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AndroidTM users, rejoice! Our SendGrid mobile app is now available on Google PlayTM. Perhaps no one is more excited about this news than our Product Manager, Keanon O’Keefe. Keanon helped with the release of our app for iPhone last year and, as an Android user, he couldn’t wait to access his SendGrid account from his own phone. To tell you more about the app, I sat down with Keanon to get the inside scoop: Q: Who builds mobile apps at SendGrid? A: Believe it or not, our Support Engineers built our mobile applications for both iPhone and Android. Since they

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