SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Leveraging Local Communication Channels with Balihoo, SendGrid, and Twilio

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When it comes to helping national brands like Geico, New Balance, and Ace Hardware leverage the power of local marketing, Balihoo knows that local, targeted email and local phone numbers for people to call are the best tools to use. Balihoo is a local marketing automation company that helps national brands execute marketing campaigns. Their platform provides brands with local communication channels like local websites, search engine marketing, and direct mail. To help them drive email and local phone solutions, they’ve been using SendGrid and Twilio. SendGrid Balihoo is a Marketing Solutions Partner at SendGrid–they’ve integrated their marketing platform with SendGrid’s

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5 Ways to Check Your Sending Reputation

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We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks TiNs, etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are being received by subscribers. But if you’re looking for another measure of your reputation, you can take advantage of a handful of resources that will let you know where you stand. Here are 5 sites that will help you check your sending reputation and keep you on track: SenderScore.org Like a credit score, a Sender Score is a measure

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Email Marketing: Content 101

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Have you ever received a marketing email that you were excited to open, but once you clicked through to read the content it just fell flat? The copy didn’t register or the images felt out of place? I know I have. When I find an intriguing site and opt-in to receive their email newsletters, I expect the email experience to be similar to their site and when it doesn’t, it’s disappointing! The success of an email marketing program can live and die with its content. In our latest SlideShare, we review the basics of both written and visual email marketing content.

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What is DMARC?

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DMARC stands for “Domain-based Message Authentication, Reporting & Conformance.” DMARC is protocol that uses SPF and DKIM to determine the authenticity of an email message. DMARC requires both SPF and DKIM to fail in order for it to act on a message. Your DMARC record is published alongside your domain’s other DNS records (SPF, A record, CNAME, DKIM, etc.). Unlike SPF and DKIM, a properly configured DMARC policy can tell a receiving server whether or not to accept an email from a particular sender. It is important to note that not all receiving servers will perform a DMARC check before

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Conference/Event Speaking as a Developer

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If you’ve read any of my previous blogs, you’re probably aware that I hold knowledge sharing in the highest regard possible. I’m lucky in that I get to share knowledge in many ways: blogging, hackathon mentorship, start-up office hours, etc. One of my absolute favourite ways of sharing knowledge though, is event and conference speaking. Over the last 2.5 years, I’ve had the privilege and pleasure of speaking at around 20 events like user groups, meet-ups, and conferences. Being able to get up in front of an audience and share the knowledge you’re passionate about is a win/win for everyone.

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Fast Food Code Challenge: Taco Bell + SendGrid

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At SendGrid we love our customers and I personally love Taco Bell. So it makes me proud to say that we power the email receipts of Taco Bell’s new mobile application! I thought I would let my colleagues take a break and I’ll take on the hard task of reviewing Taco Bell’s new app. I know, its a tough job, but somebody has to do it…right? In this post, I’ll go through how it works, my order experience, and some tips on how best to use it. At the end, I’ll also challenge my fellow developers to get creative by

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Intro to Elixir Lang

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An Introduction to the Elixir Programming Language (And Why I Love It)   I wrote an article a few months ago introducing you to Golang, and why I loved it so much. While I do indeed still love it, lately I’ve been playing around with a new language; Elixir. I bought the book Programming Elixir and have been following it through. I’ve already come to love Elixir and hope to show you why in this article. Whilst I worked for Couchbase a couple of years back, I took a great interest in Erlang, and distributed systems. To me, Erlang is

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