SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

APIs: Perfection Vs. Reality

Product, Technical
When releasing email API endpoints at SendGrid, we’ve learned that in our ideal world, where our customers greet us with open arms and warm hugs, isn’t always reality. This isn’t to say that customers don’t love what we’re doing, but we’ve learned valuable lessons about testing, validating, and communicating with customers before taking new endpoints live. Read More ›

I Never Planned on You Changing Your Mind: The Art of the Email Unsubscribe

Kelly Kenney Email Marketing
Maintaining a good reputation for your recipient list is key to ensuring your emails reach the elusive Inbox. Think of a good deliverability rating like your credit score--consistency is key. Just as missed payments can bring you down, through consistent experiences with your recipient list (similar to consistent, on-time payments), you can improve and get back to where you want to be. Read More ›

Content Strategy for Email Newsletters: Tips From the SendGrid Scoop

Email Marketing
newsletter content strategy
Welcome back to “Behind the Scoop,” a 4-part series that peeks behind the scenes of SendGrid’s customer-facing quarterly newsletter, The SendGrid Scoop. I’ve been sitting down with our in-house Engagement Marketing Manager, Jill Guest, to garner some her insight and expertise from managing and deploying The Scoop. Today, we turn to the team’s content strategy. Read More ›

Coming of Age in the Era of Email

Len Shneyder Email Marketing
As an email professional, I’ve been kicking around the idea for quite some time that email is part of our maturation process. My theory isn’t scientific, it’s based on simple observation and a conclusion rooted in the fact that global email volume has never contracted; quite the contrary, it’s always growing. Read More ›