SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Considerations When Switching ESPs

Jacob Hansen Best Practices
email delivery
Senders who make a choice to use any Email Service Provider (ESP), such as SendGrid, are always looking for good email delivery. They want the email sent out on a daily/weekly/monthly basis to get out the door successfully and reach the intended recipients. This success largely involves making sure the sender is following email best practices. However, even if you already are following best practices, there are additional considerations when switching ESPs. Read More ›

The Email Ecosystem: From Start to Send

Jacob Hansen Best Practices, Email Marketing
how email works
As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›

SendGrid’s Approach to NPS: Specific Things We Do While We Keep Our Sights on What Matters Most

SendGrid recently revamped its Net Promotor Score (NPS) system which needed a survey process that would a) capture a lot of data b) allow us to close the loop with customers in near real-time and c) analyze and report on the data. Matt Thelen, who manages SendGrid's Strategy, Research, and Insights initiatives provides tangible and specific examples of how this was achieved at SendGrid. Read More ›