SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Bring on the New Year: Introducing Our 12 Moment Marketing New Year’s Resolutions

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How well have you been sticking to your New Year’s resolutions? Good? Bad? Didn’t make any? Well, for those of you who haven’t made any New Year’s resolutions, or for those of you who need more of a challenge beyond “healthy eating” and “exercise more,” we have 12 Moment Marketing New Year’s Resolutions to help you take your marketing strategy into the new year. Moment Marketing During this series, we’ll be highlighting resolutions that will help you successfully seize the moment – the marketing moment – in your 2015 marketing strategies. But what do we mean by “moment marketing”? Moment

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Falcon, Fluentd, and Event Webhook

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A couple of weeks ago I came across a new python web framework called Falcon. I was quickly impressed with its ease of use and most importantly this fragment: It doesn’t try to be everything to everyone, focusing instead on a single use case: HTTP APIs. I decided to build a simple server that will consume data from SendGrid’s Event Webhook and use Fluentd to log and store the events. Fluentd provides a sense of dependency injection when it comes to logging and storing to multiple data outputs with a simple configuration file. Building the Environment First, install Fluentd. You can find

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Marketing Email vs. Transactional Email: What’s the Difference?

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If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

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Code Challenge: The SendGrid Event Webhook + Firebase

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Creating a Real-Time Email Event Feed There was a bit of a break in my 15 Days of Code Challenge over the holidays, but I’m back to finish the last three. Today, I’ve created a real-time email event feed by using SendGrid’s own Event Webhook, Firebase, and a couple other tools. Check out the tutorial below. I use a Mac and wanted to showcase an easy way to get the real-time feed of what’s happening with my email. I thought it would be interesting to create a native Mac application that sits in the OSX menu bar right next to

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Make Your Marketing Meaningful in 2015

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As Lao Tzu, a 6th Century Chinese poet said, “Those who have knowledge don’t predict. Those who predict don’t have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions on three valuable things I have learned that can improve your marketing program in the new year. Tie together outbound and inbound Traditionally, marketers have separated outbound efforts from inbound. The outbound team works on awareness and bringing visitors to your site and then the inbound team is responsible for nurturing and converting those visitors. Combining these activities, specifically with SEO and

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The SendGrid Wellness Initiative

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During November and December, 65 SendGrid employees participated in the Sweat Equity Pursuit Challenge. Forming 8 teams, these employees competed against each other by tracking the duration and intensity of their workouts to rack up their points. The team with the highest average points per person after the six weeks won not only bragging rights but also $250 donated to the charity of the winning team’s choice. When the competition came to a close in December, Kara Bakarich, Chelsea Hart, Yev Irkhin, Carole Lundeen, and Kristi Walthall took home the prize! However, everyone who participated ended up logging a total of 1,177

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12 Days of Holiday Sending: It’s a Wrap!

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Alas, we’ve reached the end of our 12 Days of Holiday Sending journey. Thanks for joining us! The holidays are a perfect time to evaluate your email program and make sure your subscribers see value in your emails. After all, their engagement is key to strong email deliverability. To recap, here’s a digest of the holiday email tips we’ve shared over the past few weeks:   #1. Content – What are you saying in those emails? Stay consistent with your brand. Personalize the content. #2. Volume – How many times are you contacting your subscribers? Build up volume while staying relevant. Don’t be

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