SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

2016 Email Marketing Tip: Your Subscribers Come First

Posted on (0 Comments)

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing Tip: “E” is for Engagement, I talked about the importance of engagement when it comes to the health and success of your email marketing program. Watching your engagement metrics teaches you a lot about your subscribers, but don’t let that be the only time you keep

READ MORE »

Your Top Email Calls To Action (CTAs) Questions, Answered

Posted on (0 Comments)

A/B testing and CTAs are fundamental elements of any successful email marketing program, but there can be a lot of nuance when it comes to getting them right. In our recent webcast, Stellar Email Marketing: A/B Testing & CTAs, our Senior Director of Revenue Marketing, Carly Brantz, and I walked through a bunch of tips on how to do just that. We received a ton of great questions throughout the presentation, but weren’t able to get to all of them live. Since email calls to action and content are my sweet spot, I’ll answer questions on those topics in this post,

READ MORE »

The Benefits of Email Marketing in 2016

Posted on (0 Comments)

At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email marketing is still a cornerstone of any successful business, whether the organization is a mom and pop shop or a multi-million dollar corporation. But why is email so important? Why is it a marketing strategy that you need to take

READ MORE »

SendGrid App Now Available on Google Play

Posted on (0 Comments)

AndroidTM users, rejoice! Our SendGrid mobile app is now available on Google PlayTM. Perhaps no one is more excited about this news than our Product Manager, Keanon O’Keefe. Keanon helped with the release of our app for iPhone last year and, as an Android user, he couldn’t wait to access his SendGrid account from his own phone. To tell you more about the app, I sat down with Keanon to get the inside scoop: Q: Who builds mobile apps at SendGrid? A: Believe it or not, our Support Engineers built our mobile applications for both iPhone and Android. Since they

READ MORE »

SendGrid: The Best Kept Secret in Email Marketing

Posted on (0 Comments)

Within the email industry, SendGrid is widely recognized as a leading transactional email provider (notifications, receipts, alerts, etc.). Our reputation around transactional email sometimes overshadows the fact that SendGrid also powers email marketing programs for many of the most sophisticated, highest-scale marketers in the world. In fact, more than half of the 22 billion emails we send each month are marketing emails. Over the past several years, we’ve seen an increasing number of major B2C brands move their marketing programs from traditional email service providers (ESPs) to SendGrid. Why are these clients transitioning from conventional marketing software to SendGrid’s platform?

READ MORE »

Mission-Driven Email: A Note from SendGrid’s CFO/COO

Posted on (0 Comments)

As I just pass my first six months at the Grid, I want to share some thoughts about why I’m more excited about our opportunity today, than when I joined in late June. My excitement comes from several key advantages we have at this stage. First, we have an incredible foundation in terms of our people. Second, we are playing in a massive market where we already have a large and growing customer base, and finally, we have a strong financial position which creates lots of options for the choices we can make to build our business. People Strength There

READ MORE »

Where to Find Answers to Your SendGrid Questions

Posted on (0 Comments)

At SendGrid, we aim to have the best Customer Support in the email industry, but sometimes it’s just faster to find answers to your questions on our website and within our existing publications. Below, we’ve compiled the best places for you to look for answers to SendGrid-specific questions. Documentation If you haven’t already taken a look, the SendGrid Documentation is an extremely detailed guide to our product. This is a more technical resource that will help guide you through your account. Sections include: User Guide – Our user guide keeps you up-to-date with the settings found within the SendGrid interface.

READ MORE »