SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Exceptions to Canada’s Anti-Spam Legislation (CASL)

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Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

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Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

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Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has seen incredible growth and adoption. Today, the company provides a communication platform to more than 69,000 communities in the US. “We’ve seen communities alert members of lost pets, dangerous animals, or witnessed crimes. With our partnerships with local public agencies, police forces have come to

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5 Reasons Why Your Subscribers Aren’t Reading Your Email

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From deciding on the subject line, to the template, to scheduling, it can take time to pull a great email marketing campaign together. When you invest that type of time and effort into a project, you anticipate a worthy return, so when your campaign falls flatter than a pancake, it’s incredibly disheartening. So, why aren’t your subscribers reading your email? We put together a quick SlideShare with 5 potential problems you could be experiencing along with tips on how to troubleshoot them. Click through the deck below or scroll down for a quick recap…or do both!  1. They Never Opted In This

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Threads by SendGrid is Now Available. Start Sending Triggered Emails!

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The following is a guest post from Andrew Smith at SendGrid Labs. Below, he’ll share some exciting news about triggered email service, Threads. It is with great excitement that we announce that Threads has graduated to public release. Triggered emails are one of the most powerful ways companies can meaningfully engage with their customers and increase marketing ROI. Built on top of SendGrid’s best-in-class email delivery service, Threads is an extremely flexible and powerful way to engage customers with triggered emails (e.g. a welcome series to a new customer or an upgrade abandonment campaign to an existing customer). Our beta users

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The Russian Data Localization Law: What You Need to Know to Be Compliant

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PLEASE NOTE: THIS DOCUMENT IS PROVIDING GENERAL INFORMATION ON THIS LAW AND NEITHER THE AUTHOR NOR SENDGRID IS PROVIDING LEGAL ADVICE OR COUNSEL. Following is a snapshot of the Russian Data Localization Law (Russian Federal Law No. 242-FZ) that goes into effect September 1, 2015. It includes direct portions of the law, but is not the law in its entirety. Please reference the bottom of this post for additional resources and sources. What it is: This is a Russian Federal Law that requires any business that collects and/or stores personal information of Russian citizens to first process that data in

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A/B Tests and Triggered Email Measurement Stats with Threads

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The following is a guest post from Andrew Smith at SendGrid Labs. Below, he’ll share some exciting new additions to triggered email service, Threads. Triggered emails are one of the most powerful ways companies can meaningfully engage with their customers and increase marketing ROI. Threads is an extremely flexible and powerful way to engage customers by building workflows and sending triggered emails (e.g. a Welcome Series to a new customer). Your triggered emails just got better. We are thrilled to announce two new awesome features to Threads: A/B tests Email measurement stats A/B Tests Users now have the ability to test different workflow

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CASL Checklists: Are You Abiding By the Law?

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Over the past few years, the email community has kept up with the progress of the Canadian Anti-Spam Legislation (CASL). Since CASL went into effect (just over a year ago on July 1, 2014), the Canadian Radio-television and Telecommunications Commission (CRTC) has been able to prosecute any companies not abiding by the requirements of the legislation. Starting on July 1, 2017, the law will also allow individual email recipients to pursue damages directly from senders for not complying with CASL laws. With the knowledge of this impending right-of-action, and the fact that the CRTC has already pursued a few companies for CASL

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