SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Caching Is Not Like Bacon: Control Yourself

Brad Culberson Technical
Most developers think caching is like bacon. You can add it to anything and it’s better. Brad Culberson, Principal Engineer II at SendGrid shares how he runs across code in production that is frequently overly complex and actually performing worse due to caching. This article will guide you on what to look for and how you should evaluate whether your cache is detrimental to your application. Read More ›

SendGrid CEO Responds to Trump’s Executive Order on Immigration

Sameer Dholakia Community, Company
SG_Logo_Blog
As you know, this past Friday, President Trump issued an executive order restricting immigration from seven Muslim-majority countries. Over the weekend, many of our government leaders, business leaders, our fellow citizens here in the U.S. and leaders from around the world have spoken out against this order, accurately stating that it directly conflicts with our country’s values and that it is fundamentally un-American. Read More ›

Using Google Cloud Platform & SendGrid to Keep Up With Success: The Screen Time Labs Case Study

Jessy Sweet Product
In 2014, Steve Vangasse created a simple, reliable app that rewarded his kids for managing their time responsibly on their new tablets. In just two years, more than 1 million parents have downloaded Screen Time. Boasting over 100,000 daily active users, the app leverages email to send its users important alerts regarding their children’s activities. Read More ›

Maximize Your Recipients’ Engagement With Deep Linking from SendGrid + Branch

Elliot Goldwater Partnerships
deep linking
Over the past few years, the proliferation of mobile devices has provided marketers with a unique set of challenges, not the least of which is ensuring a seamless experience for users engaging with their email content on their phones or tablets. Marketers can now maximize engagement by streamlining their SendGrid email to their mobile app experience, with Branch’s implementation of SendGrid’s universal links. Read More ›

Wrapping Up 2016: Marketing Campaigns’ First Year

Email Marketing, Product
2016 was Marketing Campaigns’ debut year, and we at SendGrid couldn’t be more proud of—and grateful for—the successes we’ve achieved with your help. As 2016 came to a close, our teams were hard at work on behind-the-scenes product improvements that ensure Marketing Campaigns will continue to be a leader in scale and reliability, as well as laying the foundation for some big deliverables in 2017. Read More ›

Creating a Subscription Widget with Node.js

Devin Chasanoff Best Practices, Technical
I recently developed an open source subscription widget built using SendGrid’s Node.js API library. While this is not an officially supported SendGrid library, the goal was to make an easily deployable, flexible widget any SendGrid customer can incorporate into an HTML page that collects existing and potential customers’ email addresses and other useful information to store within their Marketing Campaigns Contacts. Read More ›

Send Your Email With Confidence (And With a Little Help From Your Friends)

Jillian Wohlfarth Best Practices, Events
The Send With Confidence tour kicks off this January and our email experts are visiting London, Amsterdam, New York, LA, and San Francisco to meet with senders who’ve experienced all the highs and lows of email management. Whether email is part of your every day, or one of the hundreds of items on your to-do list, let us help you with some that work for you on this roadshow. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›