ISPs Like It Hot


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HotYes, you read that right. ISPs like it hot.

So what do they like hot…or more accurately, warm? Your IP! A new IP that hasn’t sent any mail through it yet is considered cold…and unknown to the ISPs. Why? Because mail hasn’t been sent through the IP yet, it has no reputation established with the ISPs. So the best way for the ISPs to get to know you is to warm up your cold IP.

So how do you go about warming up your IP? You’re in luck. On Tuesday, February 11th, two of SendGrid’s Senior Technical Account Managers–Katie Nelson and Aku Desai–will walk you through the ins and outs of IP warm up. They’ll share:

  • What does IP warm up mean?
  • Why is warm up important for both senders and ISPs?
  • Who needs to warm up?
  • What happens if you don’t warm up your IP?
  • Insider tips from warm ups gone well…and gone awry
  • Advice for longterm reputation and sending success

Katie and Aku will also answer any questions you may have about your IP and about email deliverability in general. This will be a great opportunity to get some one-on-one advice from the experts.

Webcast Details

Topic: ISPs Like it Hot: How to Warm Up an IP
Date: Tuesday, February 11th
Time: 1:00-2:00 EST
Presenters: Katie Nelson and Aku Desai, SendGrid Senior Technical Account Managers

And if you can’t attend, be sure to register anyway to receive a copy of the presentation and the slides.

Also, 3 *lucky* attendees will be chosen to receive a  free SendGrid swag pack. Email deliverability expertise + free swag? What could be better?

Register now for the free webcast. We look forward to talking with you then!


As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.

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