Did you know that according to Return Path’s Email Intelligence report, email, on average, drives a 4,000% return on investment? With a number like that, it’s no wonder email is still the channel companies dedicate a lot of resources to. Unfortunately, many email marketers don’t see any ROI anywhere near the average and resort to strategies like purchasing lists which can ultimately doom their campaigns by landing them in the spam folder or on a blacklist.
On March 20th, 1:00PM EST, SendGrid email experts Ken Apple and Jesse McCabe will give you all the tools you need to breathe life into your transactional and marketing email campaigns in a free webcast.
Get the tools to:
- Create cost effective transactional and marketing email programs
- Get your emails delivered to the inbox
- Analyze the performance of your programs
- Scale your program to meet the needs of your growing business
If you can’t attend, register anyway! You will receive a free copy of the recording and slide deck after the webcast is complete.
Ken Apple is responsible for Technical Services at SendGrid and utilizes his customer facing position in conjunction with his marketing and computer science degrees to help customers get the maximum business benefit from the SendGrid email technology. Outside work, Ken is always running – if not to keep fit, he is running to keep up with his three teenagers.
Jesse McCabe has over 13 years experience working with emerging Internet, security, and email technologies. As the Director of Product Marketing at SendGrid, Jesse is responsible for defining, positioning, and driving market adoption of SendGrid’s industry leading email deliverability products. Prior to joining SendGrid, Jesse was Director of Product Marketing at Return Path where he led the go-to-market effort for Return Path’s suite of anti-phishing and email authentication solutions. Jesse has a BS in Business Administration from the University of Colorado at Boulder and an MBA from the University of Denver, Daniels College of Business.