Guest Post


Turn Dead-End Emails Into Great Experiences: A Case Study

SuperRewards

The following is a guest post from Matt Harris, Co-founder at sendwithus. Learn more about Matt and sendwithus at the bottom of this post. In my previous post Just say ‘No’ to Dead-End Emails, I outlined how transactional emails that lack a clear call-to-action (CTA) are a missed opportunity — a “dead-end.” In this post I want to highlight how … Read more ›

Missing Transactional Emails Always Make You Late to the Party

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We love hearing from happy customers. Dean Gammell, CEO of www.stagit.ie and www.henit.ie is fortunately one of them. Learn about how he turned his email delivery issues upside down when he switched to SendGrid. The following is a guest post from Dean. I used to literally pull my hair out with the problems with had with our email deliverability. That’s … Read more ›

Just Say “No” to Dead-End Emails

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The following is a guest post from Matt Harris, Co-founder at sendwithus. Read more about Matt and sendwithus at the bottom of this post. In the land of email marketing, strategic marketers know how important it is to have a strong call to action (CTA). Whether you are sending a monthly newsletter or a transactional welcome email to new customers, … Read more ›

Weekend Hacking to Money, Miles and Merit

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The following is a guest post from SendGrid engineer Kien Pham Our developer evangelists trot the globe attending many hackathons, among other events. Most engineers at SendGrid spend the majority of our time nearer to home, working on the products. In my spare time I’ve enjoyed attending those same events the evangelists know so well, but as a participant, sometimes … Read more ›

Yahoo! To Recycle Dormant Addresses

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The following is a guest post from SendGrid Senior Deliverability Analyst, Tim Starr. Yahoo! recently announced that they will be recycling email addresses that have been unused by their owners for 12 months or more. They gave the account owners one last chance to reclaim those addresses by 7/15/2013. Unreclaimed addresses will hard-bounce for 30 days afterwards, then they will … Read more ›

SendGrid helps GRM app Guestfolio provide ROI tracking off of newsletters

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The following is a guest post from Mark Edmondson of Guestfolio. Guestfolio is based in Whistler, British Columbia, Canada. The company provides a seamless suite of Guest Relationship Management (GRM) tools-from customizable confirmation emails to post-stay surveys and newsletters to a dynamic Mobile Concierge trip planner. By engaging guests at key touch-points before, during, and after their stay and providing valuable … Read more ›

How Old Email Addresses Threaten Your Business

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The following is a guest post from SendGrid’s Compliance Desk. The most common problem that SendGrid customers encounter is also the easiest to fix. Sending to old, unengaged email lists means more messages marked as spam–or worse. We understand that is it hard for a business to forfeit potential customers, but sending to an old address list has the potential … Read more ›