Category Archives: Guest Post

SendGrid helps GRM app Guestfolio provide ROI tracking off of newsletters

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The following is a guest post from Mark Edmondson of Guestfolio. Guestfolio is based in Whistler, British Columbia, Canada. The company provides a seamless suite of Guest Relationship Management (GRM) tools-from customizable confirmation emails to post-stay surveys and newsletters to a dynamic Mobile Concierge trip planner. By engaging guests at key touch-points before, during, and after their stay and providing valuable insights into guest preferences and sentiment, Guestfolio helps hotels build guest satisfaction and loyalty, ultimately increasing revenues. How Guestfolio uses email and why we chose SendGrid “SendGrid stats allow us to give feedback to our clients on how well they’re

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How Old Email Addresses Threaten Your Business

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The following is a guest post from SendGrid’s Compliance Desk. The most common problem that SendGrid customers encounter is also the easiest to fix. Sending to old, unengaged email lists means more messages marked as spam–or worse. We understand that is it hard for a business to forfeit potential customers, but sending to an old address list has the potential to trash your email deliverability and completely ruin your brand name. So let your old email addresses rest in peace! Three key factors used in deciding whether email hits the inbox are spam traps, bounces, and spam reports. Too much of

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SendGrid Spotlight: Jose Lopez

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As part of our SendGrid Spotlight Series, we’re happy to hear from SendGrid’s co-founder and web architect, Jose Lopez. It’s been an exciting past few months for the team here at SendGrid. We started off the year by setting big goals for 2013 at our annual kickoff in Mexico and followed that by sending our 100 billionth email. Isaac, Tim, and I are often asked about what it’s like to be a part of such a fast growing company and I think for me, it’s the people that make this company special. So I want to take this opportunity to

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SendGrid Spotlight: Silvia Botros

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As part of our SendGrid Spotlight Series, we’re happy to hear from Silvia Botros, SendGrid’s MySQL Database Administrator on the Operations Team. I’ve been a member of the SendGrid family for a year and a half. In that time, the company has doubled in size and has more than tripled its email volume. Needless to say, it’s been quite a ride! I’m often asked what it’s like to be a female engineer and what it’s like to work at SendGrid, so here’s a little background on how the ride has been so far. My Opinion Matters My role at SendGrid

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SendGrid Spotlight: Denise Hulce

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In our second installment of our “SendGrid Spotlights” series, we are excited to feature Denise Hulce, SendGrid’s VP of Sales and Business Development. The following is a guest post from Denise. The Startup Sprint No cab. No subway. Certainly no bus. Sprinting. That was the only way we were going to make it to a crucial meeting in downtown San Francisco. Sure, it was my very first day with SendGrid, and sure, when I arrived I’d be a sweaty, pulpy mess. But I was not alone. I was running with Isaac, one of the founders of the company. It seems like

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New Colors in our Stats Reporting

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The following is a guest post from our UI Designer, Josh Tilton.  We recently released our new and improved Statistics section to give you better insight into what is happening with your emails. However, this ended up being a bit of a challenge to make sure that it was easy to clearly view all the multiple data points you have when it comes to email delivery. For data visualization, the color choices are paramount. We started off with a very “soft” palate that used many different shades of green and yellow. We quickly saw how troublesome this was in various charting

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A Little Webhook Can Go a Long Way

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The following is a guest post from Larry Silverman, CTO, EVP, and Co-founder of TrackAbout. TrackAbout wrote an open source service using SendGrid’s event webhook to relay email delivery failure events to a HipChat chat room. Learn more about Larry and TrackAbout at the bottom of this post. How TrackAbout Uses Email and Why We Chose SendGrid Our web applications, like most, send email. They send email to employees at TrackAbout, to our users, and to people of our users’ choosing. Getting email delivered is significantly harder than most would think, largely because you have zero control over the whims of the receiving

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