Category Archives: Guest Post

Turn Dead-End Emails Into Great Experiences: A Case Study

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The following is a guest post from Matt Harris, Co-founder at sendwithus. Learn more about Matt and sendwithus at the bottom of this post. In my previous post Just say ‘No’ to Dead-End Emails, I outlined how transactional emails that lack a clear call-to-action (CTA) are a missed opportunity — a “dead-end.” In this post I want to highlight how dead-end emails give your users a poor experience. This case study emphasizes how a consistent experience can really make a difference. Enter SuperRewards At sendwithus, one of our favorite customers is SuperRewards. They are a great company that helps game

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Missing Transactional Emails Always Make You Late to the Party

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We love hearing from happy customers. Dean Gammell, CEO of www.stagit.ie and www.henit.ie is fortunately one of them. Learn about how he turned his email delivery issues upside down when he switched to SendGrid. The following is a guest post from Dean. I used to literally pull my hair out with the problems with had with our email deliverability. That’s not good for a 26 year old CEO battling to maintain his youth. We had email problems coming from two different directions—our suppliers and our customers. When they never got an email with key information it could mean a ruined

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Just Say “No” to Dead-End Emails

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The following is a guest post from Matt Harris, Co-founder at sendwithus. Read more about Matt and sendwithus at the bottom of this post. In the land of email marketing, strategic marketers know how important it is to have a strong call to action (CTA). Whether you are sending a monthly newsletter or a transactional welcome email to new customers, it’s incredibly important that every email you send has a clear action that motivates user engagement. At sendwithus, we refer to a transactional email that has no CTA (or next step) as a dead-end email. Typical examples include an order

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Weekend Hacking to Money, Miles and Merit

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The following is a guest post from SendGrid engineer Kien Pham Our developer evangelists trot the globe attending many hackathons, among other events. Most engineers at SendGrid spend the majority of our time nearer to home, working on the products. In my spare time I’ve enjoyed attending those same events the evangelists know so well, but as a participant, sometimes with my SendGrid co-workers. We have a great culture at SendGrid and one of our values is Hungry. We encourage each other to go to tech talks, meet-ups and hackathons to learn about latest and greatest technology. After every hackathon,

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Yahoo! To Recycle Dormant Addresses

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The following is a guest post from SendGrid Senior Deliverability Analyst, Tim Starr. Yahoo! recently announced that they will be recycling email addresses that have been unused by their owners for 12 months or more. They gave the account owners one last chance to reclaim those addresses by 7/15/2013. Unreclaimed addresses will hard-bounce for 30 days afterwards, then they will be eligible to be claimed by new users. This may result in a temporary increase in hard bounces from Yahoo! domains such as yahoo.*, ymail.com, and rocketmail.com. After that 30 day time period, any email sent to those addresses may end up

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SendGrid helps GRM app Guestfolio provide ROI tracking off of newsletters

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The following is a guest post from Mark Edmondson of Guestfolio. Guestfolio is based in Whistler, British Columbia, Canada. The company provides a seamless suite of Guest Relationship Management (GRM) tools-from customizable confirmation emails to post-stay surveys and newsletters to a dynamic Mobile Concierge trip planner. By engaging guests at key touch-points before, during, and after their stay and providing valuable insights into guest preferences and sentiment, Guestfolio helps hotels build guest satisfaction and loyalty, ultimately increasing revenues. How Guestfolio uses email and why we chose SendGrid “SendGrid stats allow us to give feedback to our clients on how well they’re

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How Old Email Addresses Threaten Your Business

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The following is a guest post from SendGrid’s Compliance Desk. The most common problem that SendGrid customers encounter is also the easiest to fix. Sending to old, unengaged email lists means more messages marked as spam–or worse. We understand that is it hard for a business to forfeit potential customers, but sending to an old address list has the potential to trash your email deliverability and completely ruin your brand name. So let your old email addresses rest in peace! Three key factors used in deciding whether email hits the inbox are spam traps, bounces, and spam reports. Too much of

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