Category Archives: Guest Post

How We Dogfood Loader.io in SendGrid Engineering

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This post comes from Sr. Software Engineer Sam Nguyen. At SendGrid, we send hundreds of millions of emails every day and the traffic keeps on growing. Recently, we worked with one of our major high-volume customers who were starting to push our mail sending API service to its limits. We had to figure out how help them send more email, faster. To identify areas for improvement, we turned to Loader.io — a project of SendGrid Labs — to benchmark performance before, during and after the optimization process. Within seconds of starting a benchmark, Loader.io can spin up 10,000 concurrent clients

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Make Email Vocal with Free APIs

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The following is a guest post from Chris Ismael, Developer Evangelist from Mashape If you’re like me, you read a lot of email. I thought I might change that up and have email read to me. In this tutorial, we will use SendGrid’s awesome Inbound Parse Webhook to get the subject of an incoming email, which will then be read out on a webpage. To convert text to voice, we will use a Mashape text-to-speech API. We will also use Firebase to activate the audio element on the webpage whenever we get a new mp3 from the text-to-speech API. The

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Dead-End Email Showdown

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The following is the third installment in Matt Harris’ Dead-End Emails guest post series. Read his first (Just Say “NO” to Dead-End Emails) and second (Turn Dead-End Emails into Great Experiences) posts and learn more about sendwithus at the bottom of this post. Last time, I wrote about how one company identified a dead-end email that was really hurting their users’ experience. I showed how they improved engagement by focusing on a missed opportunity. In this post, I want to show examples of what dead-end emails can look like, and contrast them with examples of some amazing transactional emails.  

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How to Automate Email Delivery Best Practices with SendGrid and Embarke

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The following is a guest blog post by Al Bsharah, CEO and Co-founder of Embarke. Embarke provides next-generation analytics, segmentation, and automated delivery for email messaging. We perform behavior analysis on each user, delivering messages individually at the time each person is most likely to engage. With this, we’re able to increase opens and clicks by 5%-20%, and it takes just 15 minutes to set up. Embarke has automated the ability to perform some of SendGrid’s email delivery best practices. In this post I’ll break down what these best practices are and how Embarke can help you make the most

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SendGrid Allows Us To Give Better Support

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The following is a guest post from Allan Branch, co-founder at LessAccounting.com. Learn more about Allan at the bottom of this post.  To tell you how awesome SendGrid is, I’ll give you the background on our web app and the problems that SendGrid eliminated for us. In early 2007, we launched LessAccounting.com, an accounting app for small, awesome businesses. One of its main features is the ability for users to send their customers’ proposals and invoices via email within the application. For years we used our own SMTP server, which worked fine.  We did this because: (1) When we launched

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SendGrid Spotlight: Intern Edition

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What It’s Like to Be a Summer Engineering Intern at SendGrid SendGrid’s Intern Program is relatively new… scratch that, very new. This summer was the inaugural season for the 16 interns we proudly introduced into our SendGrid ecosystem. An eclectic bunch (regarding experience) overall—some were just beginning college, while others were right in the middle or recent grads, and others were grad students—but each of them contributed their unique talents and skills towards making this program such a success. Today, we want to take the time to highlight one of our amazing engineering interns, Monica Mishra, on her time here

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Chef: A View from the Infrastructure Kitchen

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This post comes from Eddie Zaneski, student at Rutgers and a SendGrid summer intern. Chef is something we use quite a bit here at SendGrid. If you’re not too familiar with it, Chef is an open source tool written in Ruby and created by Opscode that allows you to manage your infrastructure as code. Infrastructure as code? What does that mean? Well in this case infrastructure refers to servers (Chef calls these nodes), and code of course is the set of instructions developers write for computers to execute. Chef lets you design what your servers should look like in code,

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