Category Archives: Guest Post

How to Automate Email Delivery Best Practices with SendGrid and Embarke

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The following is a guest blog post by Al Bsharah, CEO and Co-founder of Embarke. Embarke provides next-generation analytics, segmentation, and automated delivery for email messaging. We perform behavior analysis on each user, delivering messages individually at the time each person is most likely to engage. With this, we’re able to increase opens and clicks by 5%-20%, and it takes just 15 minutes to set up. Embarke has automated the ability to perform some of SendGrid’s email delivery best practices. In this post I’ll break down what these best practices are and how Embarke can help you make the most

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SendGrid Allows Us To Give Better Support

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The following is a guest post from Allan Branch, co-founder at LessAccounting.com. Learn more about Allan at the bottom of this post.  To tell you how awesome SendGrid is, I’ll give you the background on our web app and the problems that SendGrid eliminated for us. In early 2007, we launched LessAccounting.com, an accounting app for small, awesome businesses. One of its main features is the ability for users to send their customers’ proposals and invoices via email within the application. For years we used our own SMTP server, which worked fine.  We did this because: (1) When we launched

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SendGrid Spotlight: Intern Edition

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What It’s Like to Be a Summer Engineering Intern at SendGrid SendGrid’s Intern Program is relatively new… scratch that, very new. This summer was the inaugural season for the 16 interns we proudly introduced into our SendGrid ecosystem. An eclectic bunch (regarding experience) overall—some were just beginning college, while others were right in the middle or recent grads, and others were grad students—but each of them contributed their unique talents and skills towards making this program such a success. Today, we want to take the time to highlight one of our amazing engineering interns, Monica Mishra, on her time here

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Chef: A View from the Infrastructure Kitchen

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This post comes from Eddie Zaneski, student at Rutgers and a SendGrid summer intern. Chef is something we use quite a bit here at SendGrid. If you’re not too familiar with it, Chef is an open source tool written in Ruby and created by Opscode that allows you to manage your infrastructure as code. Infrastructure as code? What does that mean? Well in this case infrastructure refers to servers (Chef calls these nodes), and code of course is the set of instructions developers write for computers to execute. Chef lets you design what your servers should look like in code,

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Turn Dead-End Emails Into Great Experiences: A Case Study

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The following is a guest post from Matt Harris, Co-founder at sendwithus. Learn more about Matt and sendwithus at the bottom of this post. In my previous post Just say ‘No’ to Dead-End Emails, I outlined how transactional emails that lack a clear call-to-action (CTA) are a missed opportunity — a “dead-end.” In this post I want to highlight how dead-end emails give your users a poor experience. This case study emphasizes how a consistent experience can really make a difference. Enter SuperRewards At sendwithus, one of our favorite customers is SuperRewards. They are a great company that helps game

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Missing Transactional Emails Always Make You Late to the Party

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We love hearing from happy customers. Dean Gammell, CEO of www.stagit.ie and www.henit.ie is fortunately one of them. Learn about how he turned his email delivery issues upside down when he switched to SendGrid. The following is a guest post from Dean. I used to literally pull my hair out with the problems with had with our email deliverability. That’s not good for a 26 year old CEO battling to maintain his youth. We had email problems coming from two different directions—our suppliers and our customers. When they never got an email with key information it could mean a ruined

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Just Say “No” to Dead-End Emails

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The following is a guest post from Matt Harris, Co-founder at sendwithus. Read more about Matt and sendwithus at the bottom of this post. In the land of email marketing, strategic marketers know how important it is to have a strong call to action (CTA). Whether you are sending a monthly newsletter or a transactional welcome email to new customers, it’s incredibly important that every email you send has a clear action that motivates user engagement. At sendwithus, we refer to a transactional email that has no CTA (or next step) as a dead-end email. Typical examples include an order

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