Category Archives: Guest Post

How SendGrid’s Real-time Notifications and Support Help Enplug Maintain a High Level of Growth

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The following is a guest post from Ryan Gushue at Enplug.  With Enplug digital signage, we’ve developed a way for businesses to better engage with their customers through social media from inside their venue. We use SendGrid to automate some of our consumer-facing communication. Here are some highlights. Real-time Notifications and Support As a startup, our resources are limited, so saving time and money through automation is key for becoming more efficient. Welcome emails and password-reset information are dynamically generated and delivered to our clients through SendGrid, allowing our support staff to focus on more important customer needs. Our Enplug

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3 Ways to Send Behavioral Emails

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The following is a Guest Post by Jimmy Daly, who runs the blog at Vero. You can say hi to him on Twitter or Google+. The future of email is personalization, but the definition of that term is changing rapidly. Adding a user’s name in the subject line is old school compared to what some of the smartest companies are doing with the huge amounts of data that marketers now have access to. It can be overwhelming to think about sending one-to-one emails to your leads and customers but it’s actually easier than you think. There are few ways to go

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Play Reversi Using SendGrid

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The following is a guest post by Wataru Sato, a developer who works with SendGrid in Japan. He has a blog at http://awwa500.blogspot.jp/ and you can find his GitHub page here: https://github.com/awwa. I’m from Japan and work with SendGrid there. SendGrid is a powerful email service that sends a large number of emails every day. However, SendGrid’s APIs can also be used for fun! Today, I created a game using SendGrid. It’s called SendGrid-Reversi, and it let’s you play Reversi entirely over email! It runs on Sinatra, the data is stored in MongoDB, and the functionality is built on top of the various

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Help Your Customers Get Better Email Deliverability Rates

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The following is a guest post from Jesse Wynants at Prezly. Learn how Prezly has leveraged SendGrid to send email on behalf of their users as part of our Marketing Solutions Partnership below, and learn more about Jesse and Prezly at the conclusion of the post. We’ve been using SendGrid since June 2011 to send email on behalf of our users. This means that users use our service to send email, but their own email address is in the FROM address. (Essentially, SendGrid provides the backend email infrastructure, while we provide our frontend PR services.) Sending emails on behalf of

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A Growth Hacker’s Guide to Transactional Email

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Okay, so what’s a transactional email? Well, there’s bulk email and then there’s transactional email. Bulk emails are emails you send to everyone all at once, like a newsletter or a company update. Transactional emails on the other hand are emails you send to users one at a time. The difference between the two types of email lies in the root of the word – trans-action-al. These emails are triggered by the actions of your users: An action a user takes An action one user takes that’s relevant to another user An action that a user doesn’t take For example,

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Send Welcome Emails with SendGrid and UserApp

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The following is a guest post from Timothy E. Johansson at UserApp. So you wake up in the middle of the night with this awesome idea of Instagram for hipster cats. What do you do? You throw yourself at your laptop to start working on it before anyone else gets the same idea. Do you start by configuring your email server? No. Do you start by building the user authentication system with a nice GUI to manage your future users? No. While still half asleep, you most likely start with the core idea — the thing that makes your app

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Personalization Can Turn Your Emails Into A Product Users Want

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This guest post comes from Bandsintown, the No. 1 concert discovery application. Concert-goers are busy with their work and social life, making it hard to stay up on their favorite bands’ live performances. In fact, about 35% to 40% of seats go unsold every year, primarily because fans don’t know which artists are playing in their area. In live music, your most dedicated fans need you to find them, not the other way around. We created Bandsintown to solve this problem, making sure you’d never miss another live show by your favorite artist, and personalized, geotargeted emails help drive this.

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