Category Archives: Guest Post

A Growth Hacker’s Guide to Transactional Email

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Okay, so what’s a transactional email? Well, there’s bulk email and then there’s transactional email. Bulk emails are emails you send to everyone all at once, like a newsletter or a company update. Transactional emails on the other hand are emails you send to users one at a time. The difference between the two types of email lies in the root of the word – trans-action-al. These emails are triggered by the actions of your users: An action a user takes An action one user takes that’s relevant to another user An action that a user doesn’t take For example,

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Send Welcome Emails with SendGrid and UserApp

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The following is a guest post from Timothy E. Johansson at UserApp. So you wake up in the middle of the night with this awesome idea of Instagram for hipster cats. What do you do? You throw yourself at your laptop to start working on it before anyone else gets the same idea. Do you start by configuring your email server? No. Do you start by building the user authentication system with a nice GUI to manage your future users? No. While still half asleep, you most likely start with the core idea — the thing that makes your app

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Personalization Can Turn Your Emails Into A Product Users Want

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This guest post comes from Bandsintown, the No. 1 concert discovery application. Concert-goers are busy with their work and social life, making it hard to stay up on their favorite bands’ live performances. In fact, about 35% to 40% of seats go unsold every year, primarily because fans don’t know which artists are playing in their area. In live music, your most dedicated fans need you to find them, not the other way around. We created Bandsintown to solve this problem, making sure you’d never miss another live show by your favorite artist, and personalized, geotargeted emails help drive this.

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Real-time News Monitoring with FeedsAPI and SendGrid

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The following is a guest post from Charly Omer, Founder and CEO of the real-time news monitoring tool FeedsAPI, a service to help journalists, editorial teams, and geeks monitor news source and fetch full text RSS feeds in real-time. FeedsAPI is mainly a full text RSS feed and news-monitoring tool. It makes it exceptionally easy and simple for startup companies, developers, and RSS-reader users to turn shortened RSS feeds into full text RSS feeds. This helps people clean the clutter with online content. FeedsAPI will also help you track developing news stories via emails and push notifications in real-time. Why Email? A

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Thanks to Our Guest Blog Contributors

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We hope you had a wonderful Thanksgiving and your fill of family, friends, and (of course) delicious food! In the spirit of the season, we wanted to give thanks for our amazing guest blog contributors. Whether it be to explain how SendGrid is best integrated with their product to make your life just a little easier, or to share their best practices for email, we truly appreciate their contribution. Check out a few of the highlights below and click on the links to read the full articles: “Embarke has automated the ability to perform some of SendGrid’s email delivery best practices.

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How SendGrid Enables Our Unified Mobile Communications Platform

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This guest post comes from Jim Barnes of Moblico, a mobile platform for loyalty management. Mobile apps have naturally become the answer to interacting with the ever-connected consumer. We all know that it doesn’t stop at making an app. There are a number of ways you can communicate with your customer. Chiefly among them are email, SMS, and push notifications. To be able to hit all of these well, Moblico uses SendGrid and other cloud-based backend messaging services so that we can focus on our loyalty management tools for application marketers. Over the last three years developers, including our own,

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How We Dogfood Loader.io in SendGrid Engineering

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This post comes from Sr. Software Engineer Sam Nguyen. At SendGrid, we send hundreds of millions of emails every day and the traffic keeps on growing. Recently, we worked with one of our major high-volume customers who were starting to push our mail sending API service to its limits. We had to figure out how help them send more email, faster. To identify areas for improvement, we turned to Loader.io — a project of SendGrid Labs — to benchmark performance before, during and after the optimization process. Within seconds of starting a benchmark, Loader.io can spin up 10,000 concurrent clients

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