Customer Success Story: FundedByMe Optimizes Email Program to Help Raise More Funds for Startups with SendGrid


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With SendGrid, we were able to integrate with our systems with a few bits of code and get instant access to the email analytics we needed to help entrepreneurs raise money for their startups.” —Arno Smit, Co-Founder

FundedByMeGreenFundedByMe is an equity crowdfunding platform based in Sweden that connects entrepreneurs with everyday business angels across the globe. Entrepreneurs use their platform to raise funds for their ventures by promoting their ideas using email and social media. As a result, FundedByMe sends approximately 10,000 emails per month in the form of signup confirmations and investment notifications. These investment notifications help pique interest and drive transactions for FundedByMe’s platform, so they wanted the ability to optimize their email response rates to increase return rates for their clients.

Unfortunately, their previous platform did not have these email capabilities, so they searched for a solution that would provide robust reporting and analytics. They turned to SendGrid and first used the platform with a client who was ultimately able to raise 1,000,000 SEK ($156,000 USD) in just six weeks.

To learn more about how FundedByMe has found success with SendGrid, read the entire case study.


As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.

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