Keen.IO allows companies to collect and extract data by using formats and mechanisms that make sense for their business. This means you can throw pretty much any data at Keen and request it back in any way. That’s awesome in-and-of itself, however Keen has a special integration with SendGrid’s Event Webhook that makes it super awesome.
Email Engagement Rate
Determining what percentage of the emails you send out see engagement, can be extraordinarily helpful for determining your sending strategy. Our Events Webhook emits data whenever an email is engaged with, so analyzing the data with Keen is simple.
Email Delivery Funnel
All emails you send go through several steps, often with the end goal being interaction (clicking through to your website). You may monitor this by setting up a Keen Funnel that measures each point of interaction.
Read vs. Unread Email
Some metrics, are more interesting from an academic perspective. One of the most interesting is Delivery Time, how long email takes to bounce between servers before getting to your user’s inbox. To get and display an approximation of this with Keen you would do the following:
Using this method, you could even find out how long it takes for SendGrid to process a message, by logging the time you sent an email to us, and then subtracting that time from the processed time.
Lookup Events by Email or Email Address
By leveraging Keen.IO’s Data Extractions, you can find out information about a specific email or how a specific email address interacts with your address.
Lookup Events For A Particular Email Address
Lookup Events For A Particular Email
Keen.IO can be used to further segment emails. Among the easiest is filtering by date range, by using Keen Timeframes. To use a timeframe, you would append the following to the metric parameters:
"start" : "2013-08-01T19:00Z",
"end" : "2013-08-31T19:00Z"
Using SendGrid’s Categories and a Keen.IO filter can help you to segment emails by type:
"property_name" : "category",
"operator" : "eq",
"property_value" : "password_recovery"
As I said at the top, once you’ve setup Keen, you can see samples of everything discussed in this post in the online demo.