Category Archives: Events

Marketing to Developers: Relationships Over Leads

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I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know what you think, by commenting below or tweeting me @TimFalls. My Thesis As entrepreneurs, I believe our time is better spent building relationships rather than “generating leads.” A handshake is worth more than a click. A personal connection will create more opportunities than a cold

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Join SendGrid at Dreamforce in San Francisco (Nov 18th-21st)

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It’s shaping up to be an exciting and busy week. We’re happy to share that SendGrid is participating in salesforce.com’s annual user and developer conference, Dreamforce 2013. Dreamforce kicked off yesterday and lasts through Thursday, November 21. Exclusive SendGrid Offer and Presentation Visit SendGrid in the Developer Zone (exhibit #22) where we will have an exclusive SendGrid offer for Dreamforce 2013 attendees and where you can learn about our new API Developer Toolkit and other SendGrid tools. One of the major themes for Dreamforce 2013 will be focused on APIs and on Wednesday, November 20 @ 11:45am PT, Brian O’Neill,

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An Atypical Hackathon That Did It Right

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This weekend I attended a hackathon in Spokane, WA. In many ways it was the best hackathon I’ve attended this year, but compared to the typical hackathon of late it was all wrong. We were served pizza, sandwiches, and Costco muffins, rather than burritos, sliders, and artisan breakfast sandwiches. No beer was served. We couldn’t eat or drink in the room we were coding in. The organizer didn’t make a big deal of how much the participants could win, prizes were treated as afterthoughts. It was nothing like some of the hackathons I’ve attended recently. In fact, the participants were

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PHP Argentina Shows Tech Booming in LatAm

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I have fond memories of frameworks like PHPNuke and Mambo and clients who wanted me to build large subsets of the Internet, all in PHP. So it was an amazing experience for me to share time with seasoned PHP veterans, sharing their trails and tribulations, in Buenos Aires no less! All were ready to teach and learn, and thanks to the organizers, have a great time in an amazing city. And learn we did, with over 500 attendees from 15+ nationalities all coming together under the PHP banner. Two days of 50 quality (bilingual) talks, combined with packed halls, made

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Recognize Tiger Woods in Email Attachments

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I attended the On Deck Cup hackathon in NYC a couple of weeks ago and saw some of the most creative sports hacks. Two crowd favorites: a video app that would sync all the crowd sourced videos from a particular game, so any play can be seen from multiple different angles; an MMA betting application that would give you odds of winning through unusual attributes like who was smiling more during the weigh in. However, my personal favorite has to go to Jason Massih for his app Sports Recog. Jason wanted to create an educational tool that would allow other

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Dirty Socks and Technical Debt

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Last month I spent two weeks traveling to Mexico City, Bogotá, São Paulo, and Rio de Janeiro with Geeks on a Plane Latin America. This was my second GOAP trip; my first was last year’s trip to Eastern Europe. GOAP is an amazing professional and personal experience and I highly recommend it to everyone. Once our group of geeks arrived in Mexico City, I discovered I forgot to pack socks, so the only pair of socks I had with me were the ones I had on my feet when I left home. Not a big deal, as I figured I’d

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Event to Watch: DevBeat 2013

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SendGrid’s Dev Rel and marketing teams have a busy schedule this fall. We just wrapped up the first ever Latin American leg of our SendGrid Delivered tour and are prepping to once again hack, mentor, and speak our way from coast to coast in the US and throughout Europe at a host of developer-focused events. To see where you’ll find us this month and next, check out our Events Calendar. But in the meantime, we want to highlight an upcoming event that we’re particularly excited about, DevBeat, hosted by our friends at VentureBeat. DevBeat Details DevBeat is right around the

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