Category Archives: Events

Deliver Email That Matters

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The relationship between a business and its customer is like any other in life.  Its success relies on effective and clear communication. In today’s online and mobile environments what does effective communication look like? A series of connected interactions between you and your customer that delivers critical information for continued engagement. And what’s the most trusted means of making those connections? Email. When your customer clicks “reset password” they are connecting to you for critical information to continue engaging with your application. That email matters. When you promote a new product or feature to re-engage or grow that customer, that

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How Will You Grow Your Email Program in 2015?

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As you look to planning for the new year, what does your email strategy look like? If it involves increasing the reach of your email program, you’re in the right place! Growing your mailing list can be pretty complicated. There are plenty of “shortcuts” available to businesses that want to send more email to more people including lists for purchase on the Internet, partners you could potentially share with, services that scrape the internet for email addresses, and more. Unfortunately, those are short-term plays in a long-term game. The key to a successful email program is engagement, and if those

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SendGrid Mentors at TechStars Patriot Boot Camp

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As a member of our Developer Relations team, we get the awesome opportunity to work with some really motivated developers and startups. However, every now and then we get the opportunity to do something a little different that has just as big of an impact. Recently, we were able to lend a hand in a really great boot camp. My co-worker, Eddie Zaneski, and I had the privilege of attending TechStars Patriot Boot Camp in Madison, Wisconsin. We helped mentor some really badass veterans and got the opportunity to give some talks to impart wisdom from our past experiences and talk a little

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Holiday Sending Hacks

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The holidays are an exciting time! Between party planning, gift buying, and family time, it’s easy to get caught up in all that marvelous madness. SO we wanted to grab your attention before that marvelous madness sets in and your email program takes a back seat to hot cocoa drinking and hardcore sledding. Holidays are (and your inbox will verify this) a crazy time for email as well. And when you’re sending higher volume, it’s even more important to get your sending practices right. Join us for an original SendGrid webcast Holiday Sending Hacks on Tuesday, October 28th at 1 PM

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Improving Deliverability of Business-Critical Email

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When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how do you know that it got there? This Tuesday, October 8th Paul Robichaux, Senior Contributing Editor for Windows IT Pro and Kurt Diver, Enterprise Deliverability Analyst at SendGrid will share their expert insights into the importance of tracking your email delivery and will cover the steps you can take to improve your email performance in a free webinar. Paul will lead off the webinar by

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Visit SendGrid at DataWeek + API World 2014 Conference & Expo

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Next week, on September 16th, 9am at DataWeek + API World 2014 in San Francisco, I’ll be presenting a talk, titled “Quantify Thyself, then Go Forth and Conquer with a Personal Life API.” A couple months ago, I wrote a blog about creating a personal API to analyze data from your personal life to make real-time decisions or perform long-term planning. The post covered what data to quantify, how to automagically gather that data, and the tools for creating a Personal Life API. My goal with this presentation is for the audience to walk away with the knowledge and tools to build

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Learn the ABCs of ISPs in Our Webcast – Next Tuesday!

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As email continues to evolve, it’s important to follow the best practices that will help your email reach the inbox. At SendGrid, we communicate with ISPs to help us stay on top of issues that affect our clients’ deliverability. In our webcast, The ABCs of ISPs, you’ll learn how to get you email delivered to major internet service providers (ISPs) like Gmail, Yahoo, and Hotmail. The ISPs are like the gatekeepers to the inbox. Now they aren’t the only thing that stand between you and your recipients, but they have a say in who makes it to the end user. Each

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