My Email is Sending Spam! Now what?


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my email is sending spamFrom Inbox to the Spam Folder

My email is sending spam! It’s the bane of any email campaign. Whether you’ve just started to send email, or you’re sending millions of emails each month, it’s never a good thing for messages to end up in the spam folder.

If you’ve noticed more and more instances where your email is being considered spam, it’s time to make some changes. Fortunately, we have a 3-Step System to getting your email back on track and delivered correctly.

Step 1 – Learn About Spam

If your email is sending spam, get familiar with the top ways email is flagged as spam and how to avoid them. We cover all kinds of spam topics right here on the blog and suggest learning about the following spam indicators:

  • Spam Traps
  • CAN-SPAM Compliance
  • Email Authentication
  • Permission Marketing

Step 2 – Get Out of the Spam Folder

Now that you’ve become familiar with the ways your email messages can get flagged as spam, it’s time to listen to the experts and learn which steps you need to take to get your email out of the spam folder and back into the inbox.

We provide all our customers with access to free webcasts to learn more about email and deliverability topics, including the SendGrid Top Tips for Staying out of the Spam Folder. We also dive into other email pitfalls and how to correct them in our webcast: Highway to Hell – Top 7 Fastest Ways to Land in the Email Underworld.

Step 3 – Stop Sending Spam in the Future

Finally, it’s time to make sure you never have to deal with your email sending spam again. You can do this by downloading our free SendGrid guide, Tips and Tricks to Stay Out of the Spam Folder. By keeping our guide on-hand to reference, you won’t be left in the spam folder again.

To take your email a step further and start increasing deliverability, open, and click rates, we suggest you also check out our How to Warm Up an IP and our Email Segmentation Strategies guides. These will help you learn more about how to create a top-tier email program.

We understand that developing an email campaign can be difficult, but we’re always here to help you! SendGrid provides more metrics and analytics than any other email service provider, and our customer support team is available to work through any problems you’re having.


Warren is a Marketing Copywriter at SendGrid, specializing in email and content best practices.

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