Consider this. What happens if your email doesn’t arrive in the inbox?
- Your customers won’t receive their account alerts.
- They’ll miss out on special offers from their favorite brands.
- They’ll never know that special someone wants to meet them.
- They won’t receive a confirmation of their order.
- They won’t see a friend request.
- You’ll lose not only revenue but also risk losing trust as emails that were promised never show up.
When email fails to make it to the inbox, you have email deliverability problems. And if your business relies on email, achieving high delivery rates is critical to your success. However, email delivery is something many developers take for granted when email is deployed to their users. You can’t assume that your email is getting delivered. In fact, 20% of the time it doesn’t. Instead, your emails are either going missing in cyberspace or being delivered to the spam folder.
To help developers better understand email deliverability and the factors that determine whether your email makes in or not, we created a comprehensive Deliverability Guide.
This guide walks you through:
- The key factors affecting email deliverability success or failure
- How your sender reputation is used by ISPs to make filtering decisions
- Infrastructure issues that highlight security gaps in your email streams
- Authentication protocols that help ISPs indentify you as legitimate mailer rather than a spammer
- Best practices for monitoring your email streams and sending engaging email
The fact is that when you hit “send”, email goes through all sorts of checks and balances by the ISPs to prevent malicious email from infiltrating customer inboxes. Email deliverability is a science with proven techniques to prevent failures and improve your delivered rates. If you have the information and tools to manage it, then you can achieve higher return on your email marketing investment in the long run.