Email Deliverability 101: Best Practices to Master the Inbox


Posted on

Getting StartedTwenty-two percent of email never makes it to the inbox. That’s a pretty staggering statistic considering how often we use email everyday. Imagine a messaging conversation but one fourth of the words are removed or every fourth message isn’t delivered… It would make communicating beyond frustrating right? We feel your pain, but the good news is — you can do something about it and we are here to help!

We are excited to introduce a 2014 refresh of our classic webcast series: Ask an Expert! Getting Started with Email Deliverability. Join our email experts Kurt Diver, Deliverability Analyst, and Erik Ault, Senior Technical Account Manager, on June 11 at 1 PM ET as they walk you through the basics and best practices of email deliverability. Kurt and Erik will answer common email questions such as:

  • What does it mean to be a white hat sender?
  • What email events should I be tracking to monitor the health of my email campaign?
  • What is DKIM and SPF?
  • Uh Oh! I’ve been blacklisted. Now what?
  • What’s new about CASL (Canada Anti-Spam Legislation)?
  • And so much more!

This will be a great opportunity for email fledglings to get their bearings or for veterans to review what they once knew, but need a refresher on. Following the presentation we will host a live Q&A, so bring your email deliverability questions for our experts to answer!
Sign up for the webcast and if you’re feeling extra studious, check out our Email Deliverability Guide V2 to prepare. We hope to see you on June 11th!


When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator. Kate's responsible for content creation and social media management. Translation? She loves those #hashtags.

Have thoughts on this post?
Chat with us about it on Twitter and Google+