eCommerce Hack Day Brings New Challenge To Developers


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When you go online to shop at a store, you often don’t think about the technology making it all happen.  I mean, how do you build the next eBay?  There are startups working to make your online shopping experience easier, faster more secure.  This weekend welcomed the first eCommerce Hack Day organized by Dwolla and Etsy in New York City and brought together over 100 developers competing for more than $10,000 in cash and prizes.

Developers had over 20 API’s to choose from and while we love to see cool hacks using Sendgrid for email notifications and parsing, teams created some really cool apps remixed with:

  • Braintree, Paypal’s Xcommerce, Stripe and WePay for transactions
  • Dwolla for payments between individuals
  • Etsy, Gumroad and StoreEnvy for marketplaces
  • Zappos for product data images, search and reviews
  • Constant Contact for forms and email newsletters
  • Plus a slew of API’s to make the hacks more interesting including Twilio, Masheryfoursquare, TokboxTerapeak, Temboo, Sincerely, Tip or Skip, Flashfoto, Kiip, iron.io and the New York Times

SendGrid was a sponsor and we offered a one year subscription to Github for the best use of our API.  While there were a number of teams that used the API, we could only pick one —

Congratulations to Ryan and Carlos of Friendly Feast  pictured here with Swift, SendGrid’s Developer Evangelist at Large in NYC, for their hack which brings together hungry co-workers and online food ordering!

Photo Credit: masherydev

eCommerce Hack Day was held at Alley NYC, a co-working space in Midtown off of 37th street.  The judges consisted of startup founders, developers, partners at VC firms, and tech journalists.  Each team had just three minutes to demo their hack.  The energy of the event was fast paced and upbeat through the weekend.

  • Check out the full list of hacks presented on the Hacker League site.
  • For photos of the event, check out the album from Neil of Mashery on Flickr and SendGrid’s Facebook album.
  • Check Swift’s blog post for the final winners of eCommerce Hack Day.

It was an exciting weekend in NYC!  August is just started and while I’m back from London and Berlin, we have developer evangelists traveling to Mexico, Latin America and Europe this month.  To see where SendGrid will be at next, visit our Events Calendar!

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Adria is a developer evangelist at SendGrid. Originally from Minnesota but now living in San Francisco, she attends hackathons, conferences and local meetups showing developers how to leverage the SendGrid API. Adria has been a speaker at SXSW, O'Reilly Web 2.0, BlogHer and is involved in helping women programmers like herself learn to code. Loves bacon, snowboarding and endless Wikipedia surfing.

Adria Richards on Twitter
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