Category Archives: Company

Scaling the Customer Experience

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Earlier this month, Isaac, Jose, and Tim wrote letters about what their first 5 years of scaling SendGrid has been like. A common theme for all of them was our customers and our people. At the center of both of these is our Customer Success team. They’ve scaled tremendously over the past 5 years to ensure that our customers are able to do so as well. I wanted to learn a little more about their team and what this support looks like, so I sat down with Amy Mustoe, SendGrid’s Director of Customer Success, to get some more insight. Q:

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Scaling With Partnerships

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One of the ways SendGrid has been able to scale and reach its current size is by partnering with other amazing companies and organizations. Partnerships help SendGrid reach new customers, show them how email can help their business, and add value to their email program. To understand how business partnerships are a key aspect in how SendGrid has scaled so far, we interviewed our own Laurence Trifon about the role partnerships have played in SendGrid’s scaling over the last 5 years. First, tell us about your role at SendGrid. My name is Laurence Trifon, I’m the Director of SendGrid’s Business

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Looking Up: 5 Years of Scaling Our Technology and Our People

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Recently, SendGrid celebrated five years since we formed the company. Five years and over 270 billion emails later, I want to share some of my thoughts on some key lessons I’ve learned along the way. Design For Failure One of the biggest mistakes we made in the initial creation of SendGrid was focusing on getting a feature working, and then moving on to the next piece. While this was all well and good at low scale, once you have millions of messages going through the system every minute, the “one in a million” error cases start happening very regularly. Even

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Crossing the Five Year Mark

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First and foremost, I’m honored and humbled to be a part of a journey that’s given me the best five years of my life. Within these past five years, I’ve met my wife, started SendGrid, went through the Boulder TechStars program, and met some of the most amazing people in my life. I sincerely enjoy going to work every day. SendGrid’s grown tremendously over these last five years, and our future looks very bright. We’ve built a base of over 180,000 customers, we’ve successfully delivered over 250 billion emails since, and we’re on track to send over 13 billion emails

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5-Year Startup Student

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In early 2009, I finished a prototype to help increase email deliverability. But solving email delivery wasn’t a one-person job. So, I approached Tim Jenkins, one of the smartest people I knew, to join the mission of increasing email deliverability for businesses. Tim joined to be responsible for all backend systems. But, backend systems would be unusable without web applications. So I called on the perfect person for this, Jose Lopez. Once Jose joined, the three of us were ready to begin our journey. Two years later, in 2011, I went from SendGrid’s CEO, to a role of learning. I

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Announcing the Getting Started Webcast Series

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We’re pumped to announce our new webcast series Getting Started With SendGrid: From Signup to Your First Send! Starting this next Wednesday, we will be hosting a bi-weekly “quickstart” webcast. Whether you’re thinking of signing up, or just need a little guidance on next steps to take, this webcast is for you! Setting up your transactional email campaign and hitting “send” on your first few emails can be pretty daunting! How do you land in the inbox? What will your email actually look like in your recipients’ inboxes? How do you stay in the good graces of internet service providers

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The Developer-ization of IT

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Developers are the new engine of innovation in business and information technology (IT) today, and their numbers are growing: The total developer population worldwide is expected to increase to 26.4 million by 2019, up from 18.2 million today, according to Evans Data Worldwide.    To fully unleash the power of developer-led innovation, a shift in mindset toward being more developer-centric will help spur the best ideas and applications. This new era of the developer-ization of IT is well underway, and much like its predecessor, the consumerization of IT,  it’s all about making stakeholders – in this case the developers – lives easier

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