Category Archives: Community

Tips and Tricks for a Beginner Developer Evangelist (Part 1)

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My onboarding as a Developer Evangelist at SendGrid was brief because I had been with the company for a year before I joined full-time. I started as an intern on the Ops team and when the summer ended, worked part-time remotely while finishing up my computer science degree at Rutgers University in New Jersey. The first thing I did when I started full-time was schedule 1-to-1 chats with everyone on my new team, Developer Relations, along with a few friends I’ve made in similar roles, without letting them know what we’d be talking about. At the start of the chat,

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Startup Resources

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Startups Are Everywhere We hear a lot about startups in the news, blogs, movies, and even commercials. The notion of creating a product with nothing but sheer willpower, ramen, some college buddies, and an empty garage sounds romantic. Dreams of hockey stick growth, press in TechCrunch, and Mark Cuban becoming an investor feels inevitable. In my opinion those hopes and dreams are fuel in the nascent stages of your company, but not usually what happens. It’s Hard It’s hard work finding product-market fit. That process takes time, money, and resources (commodities most startups are lacking). However, many companies such as

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Looking Back: The Top Email Posts From June

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We strive to provide helpful, interesting, and informative content about all things email on the SendGrid blog. In June, we touched on some great topics, including email security, email templates, and webhooks. In case you missed them, below is a wrap-up of the blog posts that we think you’ll find most helpful to your email campaign: SendGrid and the Future of Email Security Our Chief Security Officer, David Campbell, announced that SendGrid is now utilizing opportunistic TLS encryption to make sure that the mail customers send through SendGrid is secure. SendGrid’s Template Engine Tutorial We provided an online tutorial to guide

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Delivering Beers Hand Over Wrist!

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Since May 2013, we’ve partnered with our friends at Ignite in Newcastle, England, to run an event for startups, developers, tech watchers, entrepreneurs, and investors every month called Startup Beers. Recently, the Ignite team partnered with UKTI to run an accelerator programme in the newly opened Campus North. The 3-month-long Sirius programme was open to anyone who had gained their degree outside of the UK and wanted to accelerate their idea within the confines of the UK tech scene. After being asked to mentor on the programme, I was extremely interested in one company in particular – SunEos, two French

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The 3 C’s of Developer Relations

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A lot of people ask what a Developer Evangelist does, and the answers can vary a bit depending on which company they work for, and how the team is placed within the organization. Regardless of the tactics in place, all of them are based on a few core principles of Developer Relations, which I call the 3 C’s: Community, Code, and Content. Community If you don’t have a way to reach developers, your Developer Relations program isn’t worth much. At SendGrid, our main strategy is “give first”–the more successful start-ups there are, the better off everyone is. As Tim has said

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There’s No Such Thing as a “Long Tail Developer”

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Spend some time listening to companies with APIs and you may hear one refer to “long tail developers.” Usually it’s said in a derogatory and dismissive manner: “We aren’t going after long tail developers with our API.” So they’ll put their API documentation behind registration walls, or worse make you talk to sales before you can even find out what the API makes possible. In an effort to focus, companies shun the so-called long tail developer for fear that resources will be drained catering to their every whim. It’s common knowledge that you can’t be everything to everyone. But you

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Quantify Thyself: Creating a Personal Life API

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I recently had the great privilege to speak at self.conference 2014 in Detroit. I used this opportunity to share the idea of creating a Personal Life API with Detroit’s amazing developer community. Following is the summary of that talk. Be sure to check out all the other interesting talks at Github. We all know that data is easy to collect, but difficult to collate and decipher. With the Personal Life API, we will simplify that process and liberate your personal data. In this post, we will learn what data to quantify, how to automagically gather that data, and then we

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