Category Archives: Community

Tips and Tricks for a Beginner Developer Evangelist (Part 2)

Posted on (0 Comments)

In my previous post, I talked to a few colleagues about the tips and tricks they would give me as a beginning Developer Evangelist. The first tips were from evangelists outside of SendGrid, while this set is from my fellow SendGrid team members. Whether it’s about attitude, tech, travel, or life in general, I gathered some great input that you can check out below: Tim Falls – Director of Developer Relations at SendGrid Always be charging and have internet. Phone is your best friend. Always have data when international. Enjoy yourself and look up! Brandon West – Manager of Developer

READ MORE »

Tips and Tricks for a Beginner Developer Evangelist (Part 1)

Posted on (0 Comments)

My onboarding as a Developer Evangelist at SendGrid was brief because I had been with the company for a year before I joined full-time. I started as an intern on the Ops team and when the summer ended, worked part-time remotely while finishing up my computer science degree at Rutgers University in New Jersey. The first thing I did when I started full-time was schedule 1-to-1 chats with everyone on my new team, Developer Relations, along with a few friends I’ve made in similar roles, without letting them know what we’d be talking about. At the start of the chat,

READ MORE »

Startup Resources

Posted on (0 Comments)

Startups Are Everywhere We hear a lot about startups in the news, blogs, movies, and even commercials. The notion of creating a product with nothing but sheer willpower, ramen, some college buddies, and an empty garage sounds romantic. Dreams of hockey stick growth, press in TechCrunch, and Mark Cuban becoming an investor feels inevitable. In my opinion those hopes and dreams are fuel in the nascent stages of your company, but not usually what happens. It’s Hard It’s hard work finding product-market fit. That process takes time, money, and resources (commodities most startups are lacking). However, many companies such as

READ MORE »

Looking Back: The Top Email Posts From June

Posted on (0 Comments)

We strive to provide helpful, interesting, and informative content about all things email on the SendGrid blog. In June, we touched on some great topics, including email security, email templates, and webhooks. In case you missed them, below is a wrap-up of the blog posts that we think you’ll find most helpful to your email campaign: SendGrid and the Future of Email Security Our Chief Security Officer, David Campbell, announced that SendGrid is now utilizing opportunistic TLS encryption to make sure that the mail customers send through SendGrid is secure. SendGrid’s Template Engine Tutorial We provided an online tutorial to guide

READ MORE »

Delivering Beers Hand Over Wrist!

Posted on (0 Comments)

Since May 2013, we’ve partnered with our friends at Ignite in Newcastle, England, to run an event for startups, developers, tech watchers, entrepreneurs, and investors every month called Startup Beers. Recently, the Ignite team partnered with UKTI to run an accelerator programme in the newly opened Campus North. The 3-month-long Sirius programme was open to anyone who had gained their degree outside of the UK and wanted to accelerate their idea within the confines of the UK tech scene. After being asked to mentor on the programme, I was extremely interested in one company in particular – SunEos, two French

READ MORE »

The 3 C’s of Developer Relations

Posted on (0 Comments)

A lot of people ask what a Developer Evangelist does, and the answers can vary a bit depending on which company they work for, and how the team is placed within the organization. Regardless of the tactics in place, all of them are based on a few core principles of Developer Relations, which I call the 3 C’s: Community, Code, and Content. Community If you don’t have a way to reach developers, your Developer Relations program isn’t worth much. At SendGrid, our main strategy is “give first”–the more successful start-ups there are, the better off everyone is. As Tim has said

READ MORE »

There’s No Such Thing as a “Long Tail Developer”

Posted on (0 Comments)

Spend some time listening to companies with APIs and you may hear one refer to “long tail developers.” Usually it’s said in a derogatory and dismissive manner: “We aren’t going after long tail developers with our API.” So they’ll put their API documentation behind registration walls, or worse make you talk to sales before you can even find out what the API makes possible. In an effort to focus, companies shun the so-called long tail developer for fear that resources will be drained catering to their every whim. It’s common knowledge that you can’t be everything to everyone. But you

READ MORE »