Best Practices


Send Your Email With Confidence (And With a Little Help From Your Friends)

Best Practices, Events
The Send With Confidence tour kicks off this January and our email experts are visiting London, Amsterdam, New York, LA, and San Francisco to meet with senders who’ve experienced all the highs and lows of email management. Whether email is part of your every day, or one of the hundreds of items on your to-do list, let us help you with some that work for you on this roadshow. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›

How to Use SEM to Build Your Email List

Dustin Hovey Best Practices, Email Marketing
Many businesses have a great message to tell, but they don’t get the consideration they deserve. These businesses often neglect the most important element to building a tribe because they discard one simple, but essential, marketing asset-the email list. This post discusses how to effectively build the size and quality of your email list by harnessing the power and reach of SEM (Search Engine Marketing). Read More ›

SendGrid Stocking Stuffer: Data Talk

Best Practices, Technical

Earlier this year, we published SendGrid’s Global Email Benchmark Report. This report is the first of its kind for SendGrid because it dives into the email engagement data that we see from the senders utilizing our service. We looked at millions of data points and thousands of senders to provide takeaways for people sending email across more than 20 different industries. In order to accomplish this, I worked closely with two of our in-house data scientists: Aaron Beach and Victor Amin. To say the least, both of these guys can make me feel intimidated by their deep knowledge about data. This Data Talk: Putting SendGrid’s Global Email Benchmark Report to Use webcast is today’s sendGrid Stocking Stuffer because it taps intoRead More ›