Best Practices


New Release: Email Marketing 101 Tips

Best Practices
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When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. … Read more ›


A Look at the World of Sending Political Emails

Jacob Hansen Best Practices
Illustration of a blue ballot box with an envelope

With the election season well under way, you may have noticed an influx of emails getting to your inbox from various political organizations. As one of the Delivery Consultants at SendGrid, I wanted to look into political sending, what’s unique about it, how it relates to other types of marketing email, and provide some tips on improving political email performance. How do … Read more ›


Email Marketing Mistakes – Q&A Part II

Best Practices
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We hosted a webcast Email Marketing Mistakes last Thursday, where we discussed mistakes email marketers often make, what to do after a mistake is made, and then reviewed our pre-send checklist. We didn’t have time to get to all of the questions asked during our live Q&A, so our presenters, Jill Guest and Matt Rushing, and I are tackling the questions … Read more ›


Email Marketing Mistakes – Q&A Part I

Best Practices
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Last Thursday we hosted a webcast Email Marketing Mistakes with our internal email marketing team, Jill Guest and Matt Rushing. We discussed common email marketing mistakes made, how to mitigate damages, and reviewed our pre-send checklist. Since we weren’t able to get to all of our questions in our live Q&A at the end, I grabbed Jill Guest to help me answer the first … Read more ›