Best Practices


Email Preference Center Perfection

Best Practices
email preference center example
Email preference centers are a secret weapon for email marketers. Just when you think you may have lost your subscriber’s interest forever, you have a chance to put them back in the driver’s seat…and back in your good graces. In this post, we'll share an example of the perfect way to invite your subscribers to set their preferences. ... Read more ›

2016 Gmail and Microsoft DMARC Update

Best Practices
DMARC Update
DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. ... Read more ›