Best Practices


2016 Gmail and Microsoft DMARC Update

Best Practices
DMARC Update
DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. ... Read more ›

New Release: Email Marketing 101 Tips

Best Practices
email marketing 101 tips

When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. … Read more ›


A Look at the World of Sending Political Emails

Jacob Hansen Best Practices
Illustration of a blue ballot box with an envelope

With the election season well under way, you may have noticed an influx of emails getting to your inbox from various political organizations. As one of the Delivery Consultants at SendGrid, I wanted to look into political sending, what’s unique about it, how it relates to other types of marketing email, and provide some tips on improving political email performance. How do … Read more ›