Best Practices


Gut Check: Who Are You Emailing?

Best Practices, Email Marketing
email
Today we released our latest SlideShare, Who are you emailing? It serves as a quick gut check for marketers to make sure they remember the people on the other end of the email addresses. We’ve all received unsolicited email, and whether the intention of the sender was to spam anyone or not, think of how it made you feel. It was likely off-putting and annoying. Is that the first impression you want your recipients to have with your brand? Read More ›

Email Authentication Explained

Brandon West Best Practices
email authentication
Email authentication is a daunting subject. There's an alphabet soup of acronyms and initialisms. There are often casual references to technologies that usually only IT professionals are familiar with. But the core concepts are not complicated, and most everyone will be able to quickly understand them. Let's talk about the three most important email authentication protocols in plain language, using real-world analogies. Read More ›

Considerations When Switching ESPs

Jacob Hansen Best Practices
email delivery
Senders who make a choice to use any Email Service Provider (ESP), such as SendGrid, are always looking for good email delivery. They want the email sent out on a daily/weekly/monthly basis to get out the door successfully and reach the intended recipients. This success largely involves making sure the sender is following email best practices. However, even if you already are following best practices, there are additional considerations when switching ESPs. Read More ›

The Email Ecosystem: From Start to Send

Jacob Hansen Best Practices, Email Marketing
how email works
As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›