Category Archives: Best Practices

Marketing Email Inspiration: Welcome Back to Lush

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Sometimes the best way to learn is by example. That’s why we like to occasionally highlight transactional and marketing emails that we’ve received and tell you what we think. We’re strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines the two! Winback campaigns are an important player in keeping your lists up to date. They help confirm whether unengaged users would like to remain on your list, or be removed. A good way to identify who is engaging (clicking, opening, etc.) with your emails is through SendGrid’s Event Webhook. It reveals a treasure

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Infrastructure: The Foundation of Email Deliverability Success

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Do you know the current state of your email infrastructure? Here are 5 questions to ask to help make sure you’ve established a strong foundation for sending: 1. Are you using a dedicated IP Address? If you’re a high-volume sender who is working with an email provider, make sure you have an IP address dedicated to your mail stream. Ideally, have at least two IPs, one for your transactional email and a second for your marketing/promotional email. (Transactional email tends to have higher delivery rates than marketing email, so separate your mail streams to keep their reputations distinct.) Sharing an

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Email Reputation: 6 Keys That Will Open the Inbox—or Close it

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The first step in helping to ensure email deliverability is reputation. In the email world, sending reputation refers to a set of specific metrics directly related to your email sending practices. Senders with good reputations get delivered and senders with poor reputations get blocked at the gateway or their messages land in the dreaded “junk” folder. A strong sending reputation, like a great brand or personal reputation, is built over time. In order to build a strong reputation, monitor and adhere to these 6 metrics and tactics: 1) Relevant, Properly Formatted Email: Sending quality email that your subscribers want to

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What is “List-Unsubscribe?”

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We’ve provided a lot of strategies and best practices to ensure delivery, improve delivery rates, and show how they will benefit you in the long run in posts like: ·   How Poor Email Deliverability Impacts Your Business ·   Email Deliverability Metrics: 7 Metrics to Watch to Prevent Delivery Failures ·   How Email Deliverability Directly Affects Your ROI There is, however, one practice that we could provide a bit more detail on; one that is quite simple to implement and that has a host of benefits to your email program. That best practice is to add a List-Unsubscribe

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Parse Webhook Guide: Make Email a Two Way Street

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When you think about email in your applications, chances are you first think of sending email. SendGrid has email deliverability covered. In addition to sending email through SendGrid, you can also receive it using the incoming Parse Webhook. Using this feature, you can make your applications interactive by inviting replies and reacting without the user necessarily even visiting your website or application. Today we’ve launched the Parse Webhook Guide to help you take advantage of incoming email through SendGrid. It helps you understand how to receive email from both a technical and operational standpoint. Plus, we show examples of how

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5 IP Warm Up Tips That Will Get You To The Inbox

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We’ve talked a lot about why it’s important to warm up your IP, tips on warm up timelines and sending volume, and top questions you should ask your ESP before getting started. At this point, you may be asking yourself…why not just jump in head first and see what happens? While it may be tempting to fast track your IP warm up process, remember, patience is a virtue. Recovering from a bad move can be more costly than taking the time to build a good reputation. If you keep these 5 tips in mind, you’ll be off to a great

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5 Email Terms That Ruled 2013

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Our goal at SendGrid is to make sure that we’re providing our customers, potential customers, and industry friends with the information they need to be successful senders. A big part of that is making sure we’re all on the same page when it comes to some tricky email terminology. We’ve done our best to demystify some terms that might give new…and veteran senders alike some pause. So what were our most popular email terminology definitions (in descending order) from 2013?   Drumroll please…. SMTP DKIM Sender ID Feedback Loops Email Throttling Here’s a Cliffs Notes version of what each of

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