Category Archives: Best Practices

Why White Hat?

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White hat senders experience better email deliverability. With 22% of wanted commercial email never making it to the inbox, being a white hat sender can help you beat the odds. So what does it mean to be white hat and why is it the only choice for your business? What Is White Hat? A white hat sender’s primary concern is permission. Ask yourself: do I have the recipient’s express permission to send them this email? If the answer to this question is anything other than a resounding “yes!”, a white hat sender will not send that email. The specifics of

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My Email is Sending Spam! Now what?

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From Inbox to the Spam Folder My email is sending spam! It’s the bane of any email campaign. Whether you’ve just started to send email, or you’re sending millions of emails each month, it’s never a good thing for messages to end up in the spam folder. If you’ve noticed more and more instances where your email is being considered spam, it’s time to make some changes. Fortunately, we have a 3-Step System to getting your email back on track and delivered correctly. Step 1 – Learn About Spam If your email is sending spam, get familiar with the top

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End-to-End Email Encryption with S/MIME

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In our last post, we provided an overview on the differences between transport layer and end-to-end encryption. We also provided some options for performing end-to-end email encryption, namely S/MIME and PGP/GPG. In this post, we will provide step-by-step instructions for configuring S/MIME on OSX’s Mail.app as well as the ubiquitous iOS that powers your iPhone, iPad, etc. S/MIME relies on the public PKI, so in order to use it we first need to request a certificate from a publicly trusted certificate authority. StartCom provides free (as in beer) certificates that can be used to vouch for the identity of a

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Email Deliverability 101 Webcast – Q&A Part 2

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You asked and we answered. Literally. We have the second half of questions our Deliverability expert Kurt Diver took to answer from our Email Deliverability 101: Best Practices to Master the Inbox webcast last week! Take a gander at the remaining Q&A below and check out the first half of the questions answered by Erik Ault last Friday. Gmail Feedback Loop– How is this implemented? Who has access to it? SendGrid adds a second DKIM record for all emails sent to Gmail.com. This DKIM record tells Gmail to send all spam complaints for this particular sender back to SendGrid. Gmail’s

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Email Deliverability 101 Webcast – Q&A Part 1

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We had an amazing audience for our Email Deliverability 101: Best Practices to Master the Inbox this past Wednesday and had a ton of awesome questions that followed our presentation. So many in fact, that we not only couldn’t get to them all, but we have to split up the answers into two different posts. Below, you’ll find the first portion of questions that our presenter Erik Ault took to answer. Kurt Diver’s portion of the Q&A will be posted next week, so stay tuned! What if I don’t have a preference center? Are there other techniques I can use or other data

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Paranoid Email: End-to-End Crypto Primer

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SendGrid recently announced support for TLS encryption for all the email we send as part of #ResetTheNet. While this is a huge step forward for stopping bulk surveillance (spying on everybody), it does little to stop targeted surveillance (spying on a particular person of interest). Bulk Targeted vs. Targeted Surveillance SMTP with TLS protects “data in motion,” meaning that when you submit email to SendGrid using TLS, it is encrypted from your mail server to our mail servers. We then process your message, and send it onward to its recipients. If your recipients’ mail server supports TLS, we will send the message

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CAN-SPAM Compliance: Breaking it Down

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Some of the most common questions we hear from customers are “What is CAN-SPAM Compliance?” or “What is the CAN-SPAM law?”. Fortunately, as experts in email deliverability, we’re here to help! We’ve put together an easy CAN-SPAM FAQ, and the steps you can take to make sure your email campaign is CAN-SPAM compliant. What is CAN-SPAM? CAN-SPAM is short for the CAN-SPAM Act of 2003, which is a law that was signed into effect to set rules for commercial electronic messages and provide recipients with the right to request that messages stop getting sent to them. Why should I care

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