Category Archives: Best Practices

Using Facebook to Increase Your Email List

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Social media sites like Facebook have become great tools for businesses to reach their customers. With Facebook’s ever-growing presence in the social lives of their consumers, it’s understandable for businesses to want to tap this resource. One of the ways businesses have recently been increasing the size of their recipient lists is by taking email addresses from Facebook profiles. Why using Facebook email addresses doesn’t always work. Unfortunately, for well-meaning businesses, mining Facebook profiles for email addresses has become the latest pitfall in delivery reputation. Taking addresses from Facebook profiles means that businesses are trusting that the user has a valid,

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30 Ways To Grow Your Email Subscriber List

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A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking shortcuts (like buying and renting lists) that could end up causing long-term damage to your email program? Fortunately, there are a lot of options available for senders to build their subscriber bases from the ground up. Taking the time to grow your list the right way will benefit your email program and your business in the long run. By carefully building your list, you’ll

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Checking In With SendGrid Email Support

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SendGrid sends billions of email every month for thousands of customers, so it’s no surprise that our amazing support staff handles a ton of questions. Whether it’s helping new customers integrate or informing customers of changes to DMARC policies, they handle it all. We picked a few common questions SendGrid Support received over the last month to highlight here along with their answers: Technical Email Issues Why isn’t my email-to-sms working? If you’re considering sending large numbers of SMS messages to customers from your SendGrid account, you may run into some problems. The bandwidth for SMTP-to-SMS is very narrow because

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Looking Back: The Top Email Posts From June

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We strive to provide helpful, interesting, and informative content about all things email on the SendGrid blog. In June, we touched on some great topics, including email security, email templates, and webhooks. In case you missed them, below is a wrap-up of the blog posts that we think you’ll find most helpful to your email campaign: SendGrid and the Future of Email Security Our Chief Security Officer, David Campbell, announced that SendGrid is now utilizing opportunistic TLS encryption to make sure that the mail customers send through SendGrid is secure. SendGrid’s Template Engine Tutorial We provided an online tutorial to guide

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DIY Email: Where to Start

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My family owns a granola business. Olde Man Granola is a relatively new company – about 5 years old. I’ve watched them work so hard for little personal gain. They do everything themselves, including small-scale marketing if/when they have the resources. Their focus is making delicious granola. Those involved have families, work multiple jobs, and one is a full time student. I often find myself brainstorming what the best way to help them would be. “Do It Yourself” Content Marketing A couple of weeks ago, I had the opportunity to attend the inaugural Denver Digital Summit. I was looking forward

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Marketing Email Inspiration: Short & Sweet From Of a Kind

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As a resident email nerd here at SendGrid, I spend plenty of time sifting through (maybe even enjoying) our inbox. Unfortunately, not everyone shares my enthusiasm, and most recipients only spend a few seconds on each email… Seconds! When you’re given just a few seconds of time, it needs to really pack a punch! That’s exactly what Of a Kind did with today’s Email Inspiration. Of a Kind is a website that focuses on featuring new fashion designers that inspire the creators Claire Mazur and Erica Cerulo. I’ll take you through their email from the top to the bottom starting with the

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Why White Hat?

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White hat senders experience better email deliverability. With 22% of wanted commercial email never making it to the inbox, being a white hat sender can help you beat the odds. So what does it mean to be white hat and why is it the only choice for your business? What Is White Hat? A white hat sender’s primary concern is permission. Ask yourself: do I have the recipient’s express permission to send them this email? If the answer to this question is anything other than a resounding “yes!”, a white hat sender will not send that email. The specifics of

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