Category Archives: Best Practices

CAN-SPAM Compliance: Breaking it Down

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Some of the most common questions we hear from customers are “What is CAN-SPAM Compliance?” or “What is the CAN-SPAM law?”. Fortunately, as experts in email deliverability, we’re here to help! We’ve put together an easy CAN-SPAM FAQ, and the steps you can take to make sure your email campaign is CAN-SPAM compliant. What is CAN-SPAM? CAN-SPAM is short for the CAN-SPAM Act of 2003, which is a law that was signed into effect to set rules for commercial electronic messages and provide recipients with the right to request that messages stop getting sent to them. Why should I care

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Putting Engagement Data to Use–Sunset Policies

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SendGrid has a number of great features available for our users, and some of our favorites include click tracking, open tracking, and event notifications. You may have seen the data generated from these on display in your account statistics dashboard, but did you know you can put this data to use for more than just generating some infographic eye-candy? For example,  you can boost your email deliverability by ensuring you’re only sending your mail to recipients who want to see it. Less is More Being more selective about to whom you send email, or even no longer sending to someone

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Send Me to Greece

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I often write about how important it is to segment your lists and the many ways you can do that whether it is by demographics and purchase behavior, or by email stream or type. Today, there is absolutely no reason why you should be sending one, generic message to your entire list.  If you want to maximize ROI and response to your email, you need to segment and speak to your subscribers in a genuine, personalized, way. We say it all the time, but by sending the right message, to the right person, at the right time, you will reach optimum

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Canadian Anti-Spam Law: What You Need to Know

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Do you send email to Canadian recipients? If so, new legislation called the Canadian Anti-Spam Law (CASL) affects you. CASL will go into effect on July 1, 2014 as a way to deter spammers from targeting Canadians and to provide law enforcement better ways for stopping those malicious senders. CASL requires senders to implement changes to any commercial electronic messages (CEMs) being sent, and how recipient email addresses are obtained. As email senders, we should all be well versed in the legislation and what steps need to be taken in order to be compliant. CEMs First, what is a CEM? According

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Turning Complicated Subjects Into Useful Posts

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I have a confession. I am not a subject matter expert. I’m not an engineer, developer evangelist (aka genius), programmer, or product manager, and the last time I used HTML was on my MySpace page 10 years ago. Not only that, but before coming to SendGrid, I had no idea what happened to an email after you hit the send button. So, how do I take technical subject matter and create content about it that is interesting or useful to a technical audience? Below, I’ve outlined my process for overcoming obstacles and getting content out: Step 1 – Admitting I’m

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Email Subject Lines: Mother’s Day Inspiration

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Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll

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Email Subject Lines: Word Count

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Email subject lines are arguably your first chance to make a good impression. If you say the right words, you’re more likely to get an email open and a click if your content follows suit. A recent study by Retention Science cracks the subject line code by analyzing over 260 million delivered emails. What they found is that subject lines with:   6 to 10 words yielded the highest open rates at 21%. 5 or fewer words yielded an open rate of 16% . 11 to 15 words had open rates of 14%. Incidentally, 52% of emails fell in the

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