Category Archives: Best Practices

Cart Abandonment Emails: Compliance 101

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Abandoned cart sending is the practice of sending strategic follow-up emails to users who have added an item to their shopping cart, but failed to complete the transaction. The intent of the emails is to regain the potential revenue opportunity that was left on the table when the user didn’t complete their transaction. Abandoned cart emails are an increasingly popular email marketing strategy, but to ensure that they’re effective, you need to make sure that you’re following email compliance best practices. Once you do, you open yourself up to some great opportunities to strengthen and grow your existing relationship with

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Introducing SendGrid’s Thought Leadership Video Series: The Art and Science of Email Delivery

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Today, we’re excited to introduce the first video in our Art and Science of Email Delivery thought leadership series featuring SendGrid’s VP of Email Delivery, Paul Kincaid-Smith. Paul leads our Compliance and Delivery teams at SendGrid, who are dedicated to improving customers’ sending practices and delivering our customers’ wanted mail quickly and reliably. Paul’s teams protect customers and the external email ecosystem from email abuse and maintain trusted, collaborative relationships with mailbox providers including Gmail, Yahoo, and Microsoft. He ensures that SendGrid’s email delivery is best in class, and joins forces with M3AAWG (Messaging Malware Mobile Anti-Abuse Working Group) to

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SendGrid’s Updated Email API Guide

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In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API Guide. With their help, the updated guide has new information and use cases to help you best take advantage of our webhooks and APIs. SendGrid’s APIs Our APIs have been created to help SendGrid users quickly integrate with our platform,

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Email Marketing 101: Strategy

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There’s a lot to take into account when you’re trying to create an email marketing strategy. Whether you’ve just started out and want to create a strategy for the first time, or if you’re in the middle of a complicated email marketing program and need a gut check, our sending mantra that we share with all of our clients is a great place to start. The SendGrid mantra is that you need to… Send the right message, To the right person, At the right time, With the right frequency. Obviously those four qualifiers don’t cover every single aspect of an email

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3 Tips for Perfecting List Segmentation

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The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even affect the product design. Segmentation is the act of implementing and organizing the knowledge you have about your customers. And when it comes to choosing the right tools for the job, it’s difficult to deny the utility of the tried-and-true

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Expectation Setting and CASL

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These days, expectation setting also has legal implications. With the introduction of the Canadian Anti‑Spam Legislation (CASL) a little less than a year ago, expectation setting has a new level of importance. In the context of your email program, setting expectations means that when a user signs up to receive your newsletter or your mail stream, they have a good idea of what kind of mail they’re going to be receiving from you and how often they’ll be receiving it. The majority of spam complaints are the result of getting an unexpected email. This means that even though someone has signed

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Email Tools for Early Stage Startups

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Part of my role at SendGrid is to work with accelerator programmes across Europe and help out the teams with as much advice and support that we, as a company, can give them. Getting email right at the earliest stage of a new company is incredibly important, but spending time perfecting it often comes second to all the other demands that are placed on early stage founders. This usually results in teams asking me for tips on how to achieve certain email tasks. As a reference for them (and anyone else who happens across it) here are the email tools

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