Category Archives: Best Practices

Canadian Anti-Spam Law: What You Need to Know

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Do you send email to Canadian recipients? If so, new legislation called the Canadian Anti-Spam Law (CASL) affects you. CASL will go into effect on July 1, 2014 as a way to deter spammers from targeting Canadians and to provide law enforcement better ways for stopping those malicious senders. CASL requires senders to implement changes to any commercial electronic messages (CEMs) being sent, and how recipient email addresses are obtained. As email senders, we should all be well versed in the legislation and what steps need to be taken in order to be compliant. CEMs First, what is a CEM? According

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Turning Complicated Subjects Into Useful Posts

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I have a confession. I am not a subject matter expert. I’m not an engineer, developer evangelist (aka genius), programmer, or product manager, and the last time I used HTML was on my MySpace page 10 years ago. Not only that, but before coming to SendGrid, I had no idea what happened to an email after you hit the send button. So, how do I take technical subject matter and create content about it that is interesting or useful to a technical audience? Below, I’ve outlined my process for overcoming obstacles and getting content out: Step 1 – Admitting I’m

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Email Subject Lines: Mother’s Day Inspiration

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Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll

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Email Subject Lines: Word Count

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Email subject lines are arguably your first chance to make a good impression. If you say the right words, you’re more likely to get an email open and a click if your content follows suit. A recent study by Retention Science cracks the subject line code by analyzing over 260 million delivered emails. What they found is that subject lines with:   6 to 10 words yielded the highest open rates at 21%. 5 or fewer words yielded an open rate of 16% . 11 to 15 words had open rates of 14%. Incidentally, 52% of emails fell in the

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Responsive Templates: Make Sure Everyone Can Read Your Email

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Checking email on mobile devices is more popular than ever before. We recently discovered that almost half of all messages sent through SendGrid were engaged by a mobile phone or tablet. What does this mean for you? Whether it’s a phone, tablet, laptop, or desktop, you need to make sure your email message looks great on whatever device the recipient chooses to read it on. Like we’ve covered in the past with How to Keep Your Email Looking Great in Any Inbox, messages render differently with different browsers and email clients. The same goes for mobile devices and tablets. Depending

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SendGrid’s Parse Webhook Q&A

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This past Tuesday, our awesome Developer Communications Director, Adam DuVander, and Developer Evangelist, Kunal Batra, hosted our monthly webcast Be an Email Switch Hitter: Inside SendGrid’s Parse Webhook. We ran the bases starting with the basics on the differences between an API and a webhook, to actual use cases from customers and hackathon demos, to a live demo on how to actually integrate the Parse Webhook into your email program. A quick review for those of you who aren’t familiar, SendGrid’s Parse Webhook allows your web application to receive email. Why would that matter? Just imagine the last time you received

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Be an Email Switch Hitter: Inside SendGrid’s Parse Webhook

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Take your email game to the next level by setting up your application to receive email with our Parse Webhook! Join us for our free Parse Webhook webcast on Tuesday, April 29th at 1 PM EDT and become an email switch hitter. Don’t send messages without providing an opportunity for your recipients to respond! The Parse Webhook is an API created by our expert email developers to help you react to customer responses in real time. Run the bases with our Developer Communications Director, Adam DuVander, and our Developer Evangelist at-large, Kunal Batra as they present: Common use cases—social, support, and content

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