Category Archives: Best Practices

Email Bounce Management: Soft Bounces vs. Hard Bounces

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We’re taking it back to the basics to define a term that is super important to email deliverability, but still seems to cause some mailers a bit of confusion: bounces. What’s the difference between a hard bounce and a soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft bounces more as blocks–or short term issues. These blocks shouldn’t be added to a suppression list. But, hard bounces (invalid email addresses and nondeliverables) should be. Read on for why. The Definition of an Email Bounce An email bounce signifies non-delivery of your email message.

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Everyone Needs a Superhero, Even Your Transactional Email Program

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Sometimes heroes come in unexpected shapes and sizes. Take Clark Kent…or Peter Parker…or your transactional email! Even those closest to them didn’t know the secret power they possessed. That’s exactly how most senders of transactional email are: unaware of the extent they could use that seemingly simple message. And they are missing out. A wanted, expected, anticipated email is powerful. A secret superhero at your disposal and you didn’t even know it. But how do you empower transactional email to be the superhero it was created to be? Say “hello” to optimized, personalized, and ROI-rich content. Our partner webcast How

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Get Smart-er About Your Email Copy

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I love emails that tell a story. Messages that weave every detail into a satisfying and entertaining read. Uncommon Goods is one of my favorite storytellers, and now online sharing, storage, and file management company, Hightail, is quickly becoming another. They’ve mastered providing a unique combination of compelling imagery and clever messaging. Their emails are so good, in fact, that I’ve saved all (yes ALL) of the emails I’ve received from them over the past several months so I can track their consistency. The verdict? They’re pretty darn consistent. So let’s take a look at one of my favorites from

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Answers to Your Burning IP Warm Up Questions

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We had a great turnout for our webcast ISPs Like It Hot: How to Warm Up an IP this past Tuesday! Our Senior Technical Account Managers, Katie and Aku led us through the benefits of IP warm up and the ugly consequences of not taking the time to do it. To start things off, check out our quick Webcast Byte that explains who needs to warm up their IP: We had a TON of questions and couldn’t quite get to them all- so here are the answers to a hand-picked bunch that we felt covered a variety of topics. Is there

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3 Musts…and 1 Must Not When Emailing Your Subscriber List

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When was the last time you gave your email list a top to bottom review? If you can’t remember (ah!) or it’s been a few months since you evaluated your list and your content offerings, now is a great time to do so. The best gift you can give your subscribers is to stay relevant and stay courteous, so keep these 3 quick musts and 1 must not in mind while you assess your list and your messaging. MUSTS Unsubscribe Links Unsubscribe links are a 100% MUST when sending marketing/promotional email. The CAN-SPAM Act requires it—no ifs, ands, or buts.

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IP Whitelabeling: How Does It Affect Your Email Deliverability?

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If you want to improve your transactional and marketing emails, IP whitelabeling is a perfect tool. IP whitelabeling is a process that changes the domain name that appears in email headers and links. When you send an email to your customers or users through SendGrid, the email will often say “sent via SendGrid” instead of your domain name. Whitelabeling creates a few new domain name system (DNS) records that work together to display your chosen subdomain as the authenticated sender. Each record changed through the IP whitelabeling process affects something different. You’ll need to change: SPF Record – The Sender

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5 Tips To Creating A Memorable Welcome Email

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Ah the trusted “Welcome” email! This simple message is one of the most important, yet overlooked, emails that you can ever send. Remember the old adage, “You never get a second chance to make a first impression?” It’s never been more true than with welcome emails. Your welcome email sets the tone for every subsequent email that you deliver to your subscriber…so make it a good one! Here are 5 tips to help make sure your welcome email is memorable and effective. Tip #1 – Make it personal. Establish a connection with your subscriber early by addressing them by name. During

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