Category Archives: Best Practices

How to Write an Email Call To Action (CTA)

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You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are one of the most important pieces of copy you write, but can sometimes be the most neglected. Instead of redesigning your entire email strategy, why not add to it? Re-examine your CTA to see if a few tweaks can give you the desired lift. We share several tips in our new guide How to Build a Strong Email CTA, but here some tips

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Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

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As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails.

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ABCs of ISPs Questions Answered!

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We went back to school on Tuesday for our webcast ABCs of ISPs. Our presenters, Kristin Ferraro and Ryan Harris, not only shared some information on how to get delivered to the major internet service providers (ISPs), they also answered some great questions we were receiving live. Since everyone wasn’t able to see all those questions asked behind-the-scenes, we thought we’d pick a few of them to showcase below: What rate of spam could trigger Gmail to filter out messages? There are several factors that can go into Gmail taking the action to filter out messages. We believe it involves

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Email Delivery Failure: What Causes It?

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Email delivery can be a frustrating business. You work hard to create emails that will capture your customers’ attention, and sometimes all of that hard work goes to waste. And despite your customers having asked to receive these emails, Internet Service Providers (ISPs—like Gmail, Yahoo, and AOL) and other filters can make can make 22% of them go undelivered. What’s a sender to do? First of all, it’s important to understand that it’s not personal. ISPs are just trying to sift through over 100 billion emails that are sent daily. This volume of spam makes it extremely difficult for ISPs to

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Grow Your Email List by Developing Valuable Content

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We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how to promote your email list and how to optimize your opt-in pages. Now, I want to talk a little bit about the content of your emails, because no one will want to sign up for your list if you don’t have anything interesting to say, right? So, here are a few things to keep in mind when you’re crafting your next email. 1.

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SendGrid TAMs Reach Out to Customers to Improve Their Email

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SendGrid is committed to customer success. One important element of that is our Technical Account Management team. So what are Technical Account Managers (or TAMs) doing for our customers? In addition to helping with the technical integration of the world’s largest cloud-based email platform, TAMs proactively monitor accounts for sending reputation and deliverability rates, they’re updated on all the latest ISP protocols, and they work directly with clients to make sure any issues are resolved as soon as possible. Reaching Out The SendGrid TAMs work with some of our highest-level clients to ensure their email programs are successful. One of the ways

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4 Email Subject Lines To Learn From

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Subject lines can make or break the open rates for your email. Therefore, it’s imperative to continuously test the content, tone, and length of your subject lines to see which ones work better. Often the results of your tests will surprise you and your gut instincts will be proven wrong. It is important to having data to back up your decision-making. It’s also helpful to learn from other senders. Recently, we’ve seen some subject lines that missed the mark for being too ambiguous, too forward, or too generic. So let’s take a look to learn from them: Curious What’s Inside?

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