Category Archives: Best Practices

Embedding Images in Your Emails. The Facts.

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It’s nice to spice up your transactional emails with a few images from time to time. Even if it’s just a logo, you’ll find it helps to add a touch of legitimacy to what you’re sending out. However, there’s no one way to do this. Do you link out to the image on a CDN? Do you embed it and reference it via a CID tag? Maybe as a linked image? Which one should you choose? In this post, we’ll look at the options available and address a few pros and cons of using them, as well as how you

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The First Impression Email

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So the term “first impression email” may not be official or accepted industry-wide, BUT it is exactly what it sounds like! The first impression email is your first point of contact with your customer and it matters a lot. Your subscriber took the time to engage with you and should be rewarded with a thoughtful and inviting, warm welcome to your brand. Don’t make them regret giving you their email address in the first place! (And by the way, make sure they actually gave you that address–see our list hygiene recommendations.) Take the next 53 seconds to hear what Jillian, SendGrid’s

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Superhero Webcast Hack: 8 Tips That Will Give Your Transactional Email a Boost

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WEBCASTS. ARE. AWESOME. You are given a ton of valuable information in an hour or less (usually for the sweet price of free-ninety-nine) and finish feeling empowered  and inspired with all the newfound knowledge you’ve gained. The only downside? Sometimes you just don’t have a full hour to commit, let alone fifteen minutes. And trying to multi-task while listening in? Forget about it. We totally understand, so we came up with a solution. Our webcast hack! If you missed out on our latest kickass partner webcast with sendwithus, Make Transactional Email Your Superhero: Keys to Optimization and Testing Success, we created a

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Supercharged Answers to Your Transactional Email Questions

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Matt and I really enjoyed reading through the questions we received throughout the Make Transactional Email Your Superhero webcast on Tuesday. We hope the discussion got you fired up to supercharge your email program and that it provided you with the optimization and testing tools you need to take your transactional email to the next level! Matt and I have broken up your questions into two posts–mine below, and Matt’s, found here on the sendwithusblog blog. We’ve combined questions that have centered around the same themes, so hopefully we’ve covered them all. If for some reason your question hasn’t been

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Why You Need an Email Preference Center

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An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages. What might motivate you to set up a preference center? Let’s start by taking a look at this survey from HubSpot that explains the main reasons why users unsubscribe from your list. It may come as no surprise that 54% of respondents said that they were receiving emails from a sender too

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5 Email Basics To Keep Your Subscribers Happy

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Happy email subscribers equal happy and healthy email programs. For us, happiness begins with solid permission marketing techniques (thank you Seth Godin), low bounces rates, solid content, and… a smile. Get started with the 5 tips below… your customers will thank you. 1. Ask Permission, Host a Preference Center Watch out for email fatigue. Sending too much email to your subscribers can drive high unsubscribe and/or complaint rates. Offer a preference center so users can choose what updates they’d like to receive from you and how often they would like to receive them. Here’s a great example from everyday design

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How to Keep Your Email Looking Great in Any Inbox

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Have you ever dealt with the frustration of working for hours on an email only to find out it looks completely different on one email client than it does on another? We understand how frustrating this can be, but we assure you, it’s not your fault! Every email client, like Gmail, Outlook, and Yahoo!, renders HTML and CSS differently. This means that you can create an email that looks perfect for your Gmail users, but looks different for Yahoo! users. In addition to email clients, many other things can affect how an email is displayed, including browsers, rendering engines, and

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