Category Archives: Best Practices

12 Days of Holiday Sending: Build Up Your Volume While Staying Relevant

Posted on (0 Comments)

Since we’ve talked about content the last two days with our posts on staying consistent with your branding and personalizing your messages, for day 3 of our 12 Days of Holiday Sending, we’re going to change gears and move on to our next topic, volume! We see a lot of our customers increase their sending volume over the holidays, which is great. We understand that during the holidays, you probably have more things to communicate to your customers. Whether it’s a sale over the weekend or a brand new product line that just screams “stocking stuffer,” the tricky part lies in keeping those

READ MORE »

Are You A/B Testing Your Emails?

Posted on (0 Comments)

Before you answer this question, let us clarify–are you testing your emails on an ongoing basis? There is no one and done methodology with email. Your customers are constantly evolving (and likely so is your product), so it’s imperative that you keep testing  different elements of your emails to ensure that you are sending the most optimized campaigns. Email Testing Categories When it comes to email testing, there are three main categories you need to cover – content, design and timing. Content consists of everything from subject lines, to headlines, to calls to action, and each have their own significance in driving response

READ MORE »

12 Days of Holiday Sending: Personalize Your Content

Posted on (0 Comments)

To kick off our “12 Days of Holiday Sending,” Kate discussed the importance of staying consistent with your branding (especially your “from” name) during the holidays. Now for Day 2 of our 12 days of tips, we’d like to share another content tip: remember to always (not just during the holidays!) personalize your content. There’s no excuse to not at least address your subscriber by name. But why not take it a step further—customize your messaging based on your subscriber’s past purchase behavior or past engagement behavior. Customize Your Message You should treat your most engaged users with different attention

READ MORE »

12 Days of Holiday Sending: Stay Consistent With Your Brand

Posted on (0 Comments)

To kick off our 12 Days of Holiday Sending mini-series, we’re starting with one of my favorite topics! Branding your email is a key component to delivering an awesome email experience. Traditionally, we recommend keeping the look and feel of your emails the same as the look and feel of your site. From opening the email, to clicking your CTA (call to action), to your actual website, your recipient should have a continuous experience. But that’s not always the most exciting approach, especially with the holidays. The holidays are an exciting time and your emails should reflect that! Changing your logo design completely to

READ MORE »

‘Tis the Season: Introducing Our 12 Days of Holiday Sending Mini-Series

Posted on (0 Comments)

Who has a lot of extra time around the holidays? Anyone? We know your time is precious and the holidays put an extra strain on all of you who are trying to attend every holiday party and ice every cookie, which is why we’re introducing our new mini-series 12 Days of Holiday Sending. Stop by our blog for a quick email tidbit on a best practice for holiday sending. We promise to be concise and get right to the point! These email best practices are easy to follow, you just need to keep them in mind. Our 12 days of sending will

READ MORE »

Great Expectations: Setting User Expectations Before Pressing “Send”

Posted on (0 Comments)

If you have read our blog on what it means to be a white hat sender, and why it’s good for your brand, some of this may be review for you. However, the topic of properly setting expectations for your email program at the point of sign-up is worth writing about. You might remember our slogan from the “Why White Hat?” article above–send the right message, to the right person, at the right time, with the right frequency. When all four of these criteria are met, we rarely see deliverability problems. So, how do you ensure that your email program

READ MORE »

What is the Objective of Your Email Call to Action?

Posted on (0 Comments)

In support of the release of our CTA Guide (How to Build a Strong Email Call to Action), we’ve been sharing some tips on how to create a CTA strategy. We started by talking about tips around where to place your CTAs (and how many CTAs should you include in an email) and today, we’ll cover the descriptive text in your CTAs. To begin, your CTA should meet two main objectives: CTA Objective #1: Tell the reader what to do. Rely on the main message of your email to showcase the benefit of your offer and leave the role of

READ MORE »