Category Archives: Best Practices

CASL Checklists: Are You Abiding By the Law?

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Over the past few years, the email community has kept up with the progress of the Canadian Anti-Spam Legislation (CASL). Since CASL went into effect (just over a year ago on July 1, 2014), the Canadian Radio-television and Telecommunications Commission (CRTC) has been able to prosecute any companies not abiding by the requirements of the legislation. Starting on July 1, 2017, the law will also allow individual email recipients to pursue damages directly from senders for not complying with CASL laws. With the knowledge of this impending right-of-action, and the fact that the CRTC has already pursued a few companies for CASL

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What Is and What Isn’t an IP Warm Up?

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As an email marketer, you’re most likely not a stranger to the term “IP warm up.” In this blog I’ll explain exactly what IP warm up is for those who are unfamiliar with the term, and I’ll explain exactly what it isn’t for those who are. Why do we warm up IPs? Unfortunately, the need to warm up IP addresses is mostly the result of a tremendous number of bad actors who abuse the medium of email to send recipients content and messages they didn’t agree to receive. The result of this is that inbox providers inherently (and necessarily) distrust unfamiliar senders. Because

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Two New Email Segmentation Techniques

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If you’re an email marketer and you haven’t adopted some sort of address list segmentation strategy, you’re way behind the times. Just a few years ago, list segmentation simply meant splitting your mailing list into a few parts based on demographics: women get these messages, men get these messages, east-coasters get these messages and west-coasters get these messages, etc. These days, recipients still expect personalized content that caters to their interests, but there are two segmentation strategies that take the concept of targeted sending up a notch: Target your openers first… As an expert email marketer, you should know which

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200 Billion Emails. A Billion Recipients. Introducing, “The Data Science of Email.”

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Big data continues to change the way marketers engage their customers and email plays a critical role in the evolving big data landscape. Email marketing in particular can be significantly more effective when big data sets are analyzed under the trained, critical eye of a data scientist. Today we’re excited to introduce a thought leadership video series that is spearheaded by our very own senior data scientist and the head of our big data team, Dr. Aaron Beach. Beach spends his days at SendGrid in the data trenches—and he’s uncovered some key insights related to email engagement. He’s decided to

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Gmail Postmaster Tools: What You Need to Know

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Our friends at Gmail recently announced Google’s new Postmaster Tools dashboard. (Thank you, Google!) Like the release of their Spam Feedback Loop a year ago, it eliminates a blind spot in the email ecosystem. It gives qualified high volume senders visibility into key metrics that help them improve the quality of their email campaigns and troubleshoot deliverability hiccups. SendGrid has been using Google’s Postmaster Tools for a while now and the data is incredibly valuable. It helps our delivery consulting team quickly identify root causes of deliverability difficulties, and our anti-spam team uses it to identify customers that sent unwanted

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What Your Business Needs to Know About Canada’s Anti-Spam Legislation (CASL)

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Since Canada’s Anti-Spam Legislation (CASL) was introduced last year, we’ve received a lot of questions from people that are confused and intimidated by the law. We hear you and we want to help! To assist with sorting through the legal jargon (and help prevent you from incurring any large fines), we’ve brought in an expert to provide the most up to date information about the law and to answer your questions. Join us on July 14th for our live webcast CASL Compliance 101: What Your Business Needs to Know About Canada’s Anti-Spam Legislation. Our legal expert Shaun Brown will guide our guests

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Marketing Email Tips from an Email Insider

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As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. They should be ingrained in your day-to-day efforts. Where are the applicable, useful things that can be applied today to make an impact on email marketing? Below, I’ve compiled some of the things we take into consideration when creating and deploying successful email marketing campaigns:

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