Category Archives: Best Practices

Email Marketing with the Birthday Email

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I love birthdays, even if it means growing older. I recently celebrated my birthday and because I am constantly encouraging segmentation based on subscriber information, I was looking forward to seeing which companies would use my demographic information to target me with a birthday email. Timing Matters Two weeks before my birthday, I received my first birthday email from Sephora with the subject line “Happy (early) birthday, Carly!”. I thought this was an excellent way to not only use my birthday information, but to use it early to cut through the clutter of other emails I would receive on my

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Email Marketing: How to Remedy Poor Expectation Setting

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In a perfect email relationship, both the sender and recipient are on the same page about what kind of email will be sent and how often because proper expectations were set at the point of sign up. Unfortunately, poor expectation setting usually means that your recipients are taken by surprise and unexpected messages are a leading cause of spam complaints (yikes!). Senders with good intentions can easily find themselves in this ugly situation, but we’ve got your back! From our latest webcast Great Expectations: Setting Your Email Marketing Up For Success our email deliverability consultant, Luke Martinez, shared some tips on what to

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Google Inbox: Tips For Email Marketers

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It’s been about six months since Google Inbox stepped out into the spotlight. Shortly after Google made its big announcement, it became clear that email marketers would need to pay close attention. Here are two Inbox features that email marketers should be aware of: Bundles – this allows users to group emails by category, and control when you receive a specific “bundle.” (i.e.: “send me my promotion bundle once a week”) Highlights – this is Google’s version of text preview, giving users the ability to see a flight status, reservation, or picture without opening an email. What this means for

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Blacklisted? Check These 7 Popular Blacklists To Keep Your Reputation Intact

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Earlier this spring, we shared 5 resources that can help you keep track of your sending reputation. Another good way to keep a check on your reputation is to find out if you are on any blacklists (a.k.a. blocklists). Blacklists contain lists of IPs or domains that pose a threat to consumer inboxes. Your email service provider may automatically alert you if you’re added to one, but it’s good to check for yourself. If you are on a blacklist, act quickly. Just a few spam complaints can add a legitimate sender to a blacklist. Here’s an example of what it

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TheLadders Have Found that SendGrid “Just Works”

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If you’ve ever searched for a job, there’s a strong chance you’ve used TheLadders. Beginning more than 11 years ago, TheLadders ventured into the job site market by providing job seekers with a place they could go to view positions that earned $100,000/year or more. Today, TheLadders aims to help job seekers of all types find the best position possible for them. More than 7 million people are using their site to look for new positions from over 86,000 employers and recruiters. As a result, TheLadders send more than 170 million emails every month, informing people of new jobs. Sending this volume

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5 Traits All Email Marketers Should Have

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Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility –

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Changing Your Email Marketing Platform? Remember These 3 Things…

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So you’ve decided on a new email marketing platform for your business. Congrats! Whether you found a new solution out of need or due diligence, navigating today’s landscape and picking one of many email service providers is a big part of the battle. But your job isn’t done…depending on the history with your previous service, there are several important pieces you’ll want to include in your transition to the new platform. Here are 3 things to keep in mind: 1. Your assets: Images When it comes to your email images and templates, starting fresh with a new platform gives you

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