Category Archives: Best Practices

Your Email Call to Action: 4 Quick Placement Tips

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Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017, over 100 billion business emails are sent and received every day. To cut through the clutter, marketers need to focus their efforts on content, but more specifically on a strong call to action (CTA). CTAs are a prime email engagement tool–they help to determine if your email drives a response. Whether it be to make a purchase, download a whitepaper, or share your content, your CTA has one responsibility—to generate a

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Improve Your Email Program Instead of Focusing on Social

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Here’s the deal: email continues to outperform social media when it comes to customer engagement, and it doesn’t look like that’s going to stop anytime soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks with Instagram at 4.21%, followed by Facebook at .07%, and Twitter at .03%. Those numbers only represent interactions, and they don’t necessarily mean that viewers took the next step to visit their website. Email, on the other hand, gets much

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5 Questions to Ask When Troubleshooting Email Delivery Problems

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Yikes! Your delivery rates are low and you don’t know what to do. Before you panic, remember that email deliverability is a tricky business. Accept the fact that there is always a chance that one of your campaigns will fall victim to the spam folder. Even the best senders meet with a delivery failure or two every now and then. To help, here are the 5 questions you need to ask yourself when troubleshooting email delivery problems. #1: Do you know your email sending reputation? You know this already, but it’s worth repeating. ISPs make filtering decisions based on your sending

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Email Reputation 101: IP Reputation vs. Domain Reputation

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Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending reputation is how ISPs identify you as a legitimate sender. Every time you deploy an email campaign, you are providing them with valuable data that says whether or not you follow proper sending practices. There are two types of email reputation—IP reputation and domain reputation. Let’s take a look at the difference between the two and why paying attention to both is important. IP Reputation Email is sent from IP addresses,

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Personalized Music Metrics from Pandora

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I love my music and I love great emails, so this Email Inspiration post was a no-brainer! Sometimes, an awesome radio station can be the thing that gets me through an 8 hour workday, and I know that I’m not the only one who feels this way. Looking around the office here at SendGrid, I estimate 90% of employees have headphones/earbuds in at any given time. What we’re actually listening to is a different conversation, but music is a staple around here. When I work with music on in the background, I sometimes don’t even pay attention to what’s playing on the

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How to Write an Email Call To Action (CTA)

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You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are one of the most important pieces of copy you write, but can sometimes be the most neglected. Instead of redesigning your entire email strategy, why not add to it? Re-examine your CTA to see if a few tweaks can give you the desired lift. We share several tips in our new guide How to Build a Strong Email CTA, but here some tips

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Spam as Overcommunication: Preventing Unsubscribes and False Spam Reports

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As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails.

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