Category Archives: Best Practices

Email Marketing Can’t Be One Size Fits All

Posted on (0 Comments)

I was recently asked about what role data plays in email marketing. Here, I’ll share some insights about how marketing teams use data and analytics to design, manage, and review email marketing campaigns. Q: How much of the marketing effort now relies on data? A: Most of the marketing strategies we see today don’t rely on data. As we analyze email marketing campaigns we see that while senders could be looking at their open rates, only 1-5% of the more advanced companies actually use their data to directly drive their sending behavior. Ultimately, email and marketing data should be used ahead of sending

READ MORE »

How To Safely Email User Generated Content

Posted on (0 Comments)

Grow Your Service Via Content Sharing and Invitations — But Do It Safely Are you building systems that allow users to share information via email? Do you distribute “invite a friend” or “share with a friend” email messages? High-growth online services use creative approaches to tap their user base to increase community involvement and grow their brand. When done well, this can boost adoption and increase idea diffusion, but there’s also a downside risk that could seriously harm your brand. Well-intentioned sharing systems can be abused by spammers and fraud artists. You can limit your risk by building safeguards into

READ MORE »

Email Marketers: We Dedicate This Month to You!

Posted on (0 Comments)

Now that we’ve all had a month to recover from the holiday cheer, it’s time to get down to business. In a previous blog, we introduced our 12 Moment Marketing New Year’s Resolutions, where we dedicated twelve days to delivering tips to email marketers who want to capitalize on moment marketing opportunities in 2015. This time around, we’re dedicating the month of February to you, the email marketers who plan to push the envelope on their email programs in 2015. As you might imagine, email is top of mind here at SendGrid. We have teams dedicated to improving every element of

READ MORE »

Google Inbox: Insights and Predictions

Posted on (0 Comments)

At the close of the year we sat down with Paul Kincaid-Smith, SendGrid’s VP of Email Delivery, to get his take on Google Inbox. With Google just releasing usage stats for Inbox, we thought we’d share what he had to say: 1. How does Google Inbox increase productivity? Google Inbox cuts through email clutter. We receive more email than ever before. According to the Radicati Group, almost 200 billion are sent every day–about twice as much as only five years ago. Much of it we have asked for and want, but may not want to read right away. Google Inbox helps

READ MORE »

Stretch Your Email Marketing Budget in 2015

Posted on (0 Comments)

Despite predictions of its impending doom, email is here to stay. Not only are companies expanding their transactional email programs to further engage their users, but 61% plan to increase their marketing email spend in 2015. There is a lot of incredible new technology giving you more control over your email marketing than ever before. But is it worth it to pay a premium to have access to all these features, or is it better to go for a no-frills solution to stretch your budget as far as it can go? In my experience, most companies don’t have time to utilize

READ MORE »

Re-thinking the Re-engagement Email

Posted on (0 Comments)

My New Year’s resolution is to show the email world a better way to manage their recipient engagement. The main focus of my engagement argument is around re-engagement campaigns. These campaigns are traditionally sent to subscribers who do not engage with your email—those you want to “win-back” to being engaged with your product or service. Re-engagement Emails are Broken But, the data tells us that re-engagement campaigns are a broken concept. In fact, we have data that shows reengagement campaigns can send an otherwise good sender directly to the spam folder. Re-engagement campaigns target only the least engaged recipients and then

READ MORE »

Happy New (Email) Year! – Q&A

Posted on (0 Comments)

Last Tuesday we hosted our original webcast Happy New (Email) Year! and received a plethora of great questions. To share the wealth, and further assist you in keeping those email resolutions you made, our presenters Brian Albers and Bryan Hammerquist took some time to answer your questions below: 1. Are the CAN-SPAM requirements mainly for marketing emails, or do they apply to simple transactional emails? For example, a notification which we send as no-reply? CAN-SPAM covers all commercial electronic messages, which are defined as “any electronic message with the primary purpose of commercial advertisement or promotion of a commercial product or service.”

READ MORE »