Best Practices


The Benefits of Email Marketing in 2016

benefits of email marketing

At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email … Read more ›

5 Ways Email Marketing is Like Reality TV

reality tv and email marketing

You heard it here first…we all have something to learn from reality TV. Hard to believe, but it’s true. When first brainstorming this blog post, I was hesitant to so publicly admit my obsession with reality TV. Will readers take me seriously after I admit that I watch every episode of every Real Housewives franchise (including Real Housewives of Cheshire) and … Read more ›

2016 Email Marketing Tip: “E” is for Engagement

E is for Engagement

To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “E.” For the full alphabet of tips (26 of them to be exact) download our guide! I predict that 2016 is going to be the year of engagement in … Read more ›

Dear Gmail: Our Google Postmaster Tools Wish List

Mail Icon

Dear Gmail Team, ‘Tis the season for sharing and giving thanks, and SendGrid’s anti-spam team extends a heart-felt “thank you” for the data you share with us via Google’s Spam Feedback Loop (FBL) and the Google Postmaster Tools. The data is actionable and helps us identify unwanted mail that other spam detection systems miss. Your feedback and reputation metrics help … Read more ›

Driving Brand Value Via Email

email branding

At SendGrid, we literally send BILLIONS of emails every day as businesses connect with their customers via receipts, confirmations, promotions, announcements, you name it. All that email amounts to an amazing opportunity for engaging recipients with your brand. As engagement strategies continue to become more and more complex, it becomes more and more important to seize every opportunity to reinforce … Read more ›

Sales Operations – From Startup to Scale

Businessman showing a diagram on a financial report using a pen

No matter the size of your business, a great sales operations team is both strategic and tactical. The best timing for building a sales operations function depends on the nature of your sales process and the value you place on effective and efficient selling. My time in sales operations has helped me connect the dots between startup and scale. I … Read more ›