Category Archives: Best Practices

12 Days of Holiday Sending: Watch Your Sending Frequency

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On the fifth day of our 12 Days of Holiday Sending mini-series, we want to close out our volume section with a quick note on frequency. When I wrote on Monday that you need to build up your sending volume, those tips go hand in hand with your sending frequency. We understand you’ll most likely have more mail you’d like to send over the holidays, which results in a higher sending frequency, BUT you need to watch your metrics closely to make sure you’re not exhausting your recipients with too much mail. The holidays are awesome, but they also bring some additional stress for

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12 Days of Holiday Sending: Don’t Be Too Aggressive

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For our fourth day of holiday email sending tips, we want to talk a little more about monitoring your sending volume. Yesterday, Kate shared the importance of maintaining relevance in your emails as you ramp up your volume (not ramping up your sends just for the sake of staying top of mind). I want to take it a step further into today’s tip to make sure that your sending patterns don’t become erratic during the holidays. Sometimes, you can get so filled with the holiday spirit, that you get overly aggressive with your sending volumes—one day you send a discount opportunity

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12 Days of Holiday Sending: Build Up Your Volume While Staying Relevant

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Since we’ve talked about content the last two days with our posts on staying consistent with your branding and personalizing your messages, for day 3 of our 12 Days of Holiday Sending, we’re going to change gears and move on to our next topic, volume! We see a lot of our customers increase their sending volume over the holidays, which is great. We understand that during the holidays, you probably have more things to communicate to your customers. Whether it’s a sale over the weekend or a brand new product line that just screams “stocking stuffer,” the tricky part lies in keeping those

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Are You A/B Testing Your Emails?

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Before you answer this question, let us clarify–are you testing your emails on an ongoing basis? There is no one and done methodology with email. Your customers are constantly evolving (and likely so is your product), so it’s imperative that you keep testing  different elements of your emails to ensure that you are sending the most optimized campaigns. Email Testing Categories When it comes to email testing, there are three main categories you need to cover – content, design and timing. Content consists of everything from subject lines, to headlines, to calls to action, and each have their own significance in driving response

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12 Days of Holiday Sending: Personalize Your Content

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To kick off our “12 Days of Holiday Sending,” Kate discussed the importance of staying consistent with your branding (especially your “from” name) during the holidays. Now for Day 2 of our 12 days of tips, we’d like to share another content tip: remember to always (not just during the holidays!) personalize your content. There’s no excuse to not at least address your subscriber by name. But why not take it a step further—customize your messaging based on your subscriber’s past purchase behavior or past engagement behavior. Customize Your Message You should treat your most engaged users with different attention

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12 Days of Holiday Sending: Stay Consistent With Your Brand

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To kick off our 12 Days of Holiday Sending mini-series, we’re starting with one of my favorite topics! Branding your email is a key component to delivering an awesome email experience. Traditionally, we recommend keeping the look and feel of your emails the same as the look and feel of your site. From opening the email, to clicking your CTA (call to action), to your actual website, your recipient should have a continuous experience. But that’s not always the most exciting approach, especially with the holidays. The holidays are an exciting time and your emails should reflect that! Changing your logo design completely to

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‘Tis the Season: Introducing Our 12 Days of Holiday Sending Mini-Series

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Who has a lot of extra time around the holidays? Anyone? We know your time is precious and the holidays put an extra strain on all of you who are trying to attend every holiday party and ice every cookie, which is why we’re introducing our new mini-series 12 Days of Holiday Sending. Stop by our blog for a quick email tidbit on a best practice for holiday sending. We promise to be concise and get right to the point! These email best practices are easy to follow, you just need to keep them in mind. Our 12 days of sending will

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