Category Archives: Best Practices

Checking In With SendGrid Email Support

Posted on (0 Comments)

SendGrid sends billions of email every month for thousands of customers, so it’s no surprise that our amazing support staff handles a ton of questions. Whether it’s helping new customers integrate or informing customers of changes to DMARC policies, they handle it all. We picked a few common questions SendGrid Support received over the last month to highlight here along with their answers: Technical Email Issues Why isn’t my email-to-sms working? If you’re considering sending large numbers of SMS messages to customers from your SendGrid account, you may run into some problems. The bandwidth for SMTP-to-SMS is very narrow because

READ MORE »

Looking Back: The Top Email Posts From June

Posted on (0 Comments)

We strive to provide helpful, interesting, and informative content about all things email on the SendGrid blog. In June, we touched on some great topics, including email security, email templates, and webhooks. In case you missed them, below is a wrap-up of the blog posts that we think you’ll find most helpful to your email campaign: SendGrid and the Future of Email Security Our Chief Security Officer, David Campbell, announced that SendGrid is now utilizing opportunistic TLS encryption to make sure that the mail customers send through SendGrid is secure. SendGrid’s Template Engine Tutorial We provided an online tutorial to guide

READ MORE »

DIY Email: Where to Start

Posted on (0 Comments)

My family owns a granola business. Olde Man Granola is a relatively new company – about 5 years old. I’ve watched them work so hard for little personal gain. They do everything themselves, including small-scale marketing if/when they have the resources. Their focus is making delicious granola. Those involved have families, work multiple jobs, and one is a full time student. I often find myself brainstorming what the best way to help them would be. “Do It Yourself” Content Marketing A couple of weeks ago, I had the opportunity to attend the inaugural Denver Digital Summit. I was looking forward

READ MORE »

Marketing Email Inspiration: Short & Sweet From Of a Kind

Posted on (0 Comments)

As a resident email nerd here at SendGrid, I spend plenty of time sifting through (maybe even enjoying) our inbox. Unfortunately, not everyone shares my enthusiasm, and most recipients only spend a few seconds on each email… Seconds! When you’re given just a few seconds of time, it needs to really pack a punch! That’s exactly what Of a Kind did with today’s Email Inspiration. Of a Kind is a website that focuses on featuring new fashion designers that inspire the creators Claire Mazur and Erica Cerulo. I’ll take you through their email from the top to the bottom starting with the

READ MORE »

Why White Hat?

Posted on (0 Comments)

White hat senders experience better email deliverability. With 22% of wanted commercial email never making it to the inbox, being a white hat sender can help you beat the odds. So what does it mean to be white hat and why is it the only choice for your business? What Is White Hat? A white hat sender’s primary concern is permission. Ask yourself: do I have the recipient’s express permission to send them this email? If the answer to this question is anything other than a resounding “yes!”, a white hat sender will not send that email. The specifics of

READ MORE »

My Email is Sending Spam! Now what?

Posted on (0 Comments)

From Inbox to the Spam Folder My email is sending spam! It’s the bane of any email campaign. Whether you’ve just started to send email, or you’re sending millions of emails each month, it’s never a good thing for messages to end up in the spam folder. If you’ve noticed more and more instances where your email is being considered spam, it’s time to make some changes. Fortunately, we have a 3-Step System to getting your email back on track and delivered correctly. Step 1 – Learn About Spam If your email is sending spam, get familiar with the top

READ MORE »

End-to-End Email Encryption with S/MIME

Posted on (0 Comments)

In our last post, we provided an overview on the differences between transport layer and end-to-end encryption. We also provided some options for performing end-to-end email encryption, namely S/MIME and PGP/GPG. In this post, we will provide step-by-step instructions for configuring S/MIME on OSX’s Mail.app as well as the ubiquitous iOS that powers your iPhone, iPad, etc. S/MIME relies on the public PKI, so in order to use it we first need to request a certificate from a publicly trusted certificate authority. StartCom provides free (as in beer) certificates that can be used to vouch for the identity of a

READ MORE »