Category Archives: Best Practices

An Update On Yahoo’s DMARC Policy

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A recent change in Yahoo’s DMARC validation policy may be preventing your messages from being delivered. Recently, Yahoo made a significant change in their Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy. DMARC is a system for implementing Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) validation and authentication. With a DMARC policy in place, if an email address does not match the domain server/service it originated from, it is bounced or blocked. This is a great security measure for preventing emails from companies spoofing mail domains from reaching the inbox. Yahoo has introduced a DMARC record that

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8 Email Marketing Tactics That Need to Be Part of Your Email Program

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Sometimes the “same old, same old” can be a good thing. We’re not saying not to try new and innovative ways to engage your users, but sometimes the phrase “if it ain’t broke, don’t fix it” has a bit more validity when you want surefire results. Our suggestion is to keep searching for fresh, new ways to increase response rates, but don’t forget the key tactics that have consistently worked for you in the first place. Here are 8 tactics that should always be included in your email program’s toolkit. Create relevant content:  You’ve heard this a million times before,

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SMTP Service Crash Course

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When you start working with email every day, you take a lot of the basics for granted. Today, we’re re-visiting what an SMTP service is with a quick Q&A with Nigel Dunetts, a member of SendGrid’s amazing Email Support team. 1. What is an SMTP service? On the most basic level, an SMTP service functions as a method to send emails from one server (or mail client) to another across the Internet. For a more in-depth guide to email and SMTP, I usually point people to the following resources: SMTP Server Relay Basics via SendGrid’s blog How Email Works via HowStuffWorks.com

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Always and Forever: HTTPS Encryption for Gmail

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No love has been lost for the National Security Agency after it was revealed that they were intercepting data between servers and computers. And it had yielded a strong response from Google. On March 20th, Google posted that they will always use an encrypted HTTPS connection whenever users check their mail. This move ensures that no one, not even the NSA, can listen in or read user messages as they move through Gmail’s servers. HTTPs encryption was offered by Google since Gmail launched and was enabled by default in 2010. However, users had the ability to disable it. Today, “always

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Trimming Unsubscribers From Your Recipient List

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Maintaining your subscriber list is an essential part of any email marketing strategy because it allows you to trim away addresses in your list who don’t wish to receive your messages. Continuing to send to these messages can leave you open to being reported as spam, which can hurt your reputation and deliverability. SendGrid provides customers with two different ways to manage their marketing email subscribers: Email Reports – By enabling the Subscription Tracking App from the “Apps” section of your account, a footer will be placed at the bottom of all transactional SMTP and Web API emails. This footer

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SPOILER ALERT: Cloudmark’s 2013 Global Messaging Threat Report Findings About SMS Spam

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While your email program is humming along, spammers are still hard at work trying to devise ways to send malicious messages to your customers. Mobile is now the new frontier for these elusive thieves, allowing them to be even more creative in their approach, and according to Cloudmark’s 2013 Global Messaging Threat Report, they are making good progress. It’s important to stay on top of trends with spammers in all channels, so we’ve provided some highlights of the report here: Phishing tops the list. In 2013, phishing accounted for 20% of SMS spam in the U.S. with 67% of those SMS

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Embedding Images in Your Emails. The Facts.

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It’s nice to spice up your transactional emails with a few images from time to time. Even if it’s just a logo, you’ll find it helps to add a touch of legitimacy to what you’re sending out. However, there’s no one way to do this. Do you link out to the image on a CDN? Do you embed it and reference it via a CID tag? Maybe as a linked image? Which one should you choose? In this post, we’ll look at the options available and address a few pros and cons of using them, as well as how you

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