Category Archives: Best Practices

What is Domain Reputation and Why is It Important?

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Did you know that your sending domain carries a reputation just like your IP address does? It’s true. Domain reputation is becoming a more and more important part of how mailbox providers decide whether or not your email lands in the spam folder, or the inbox. What does this mean for senders? You might already know that it’s a good idea to send your marketing email from different IPs than your transactional email. This will always be a best practice. However, if mailbox providers are assigning a reputation to your domain, does that dilute the effectiveness of IP segmentation? To

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Canada’s Anti-Spam Legislation (CASL): FAQ

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If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place for your email program to be compliant. We received a ton of great questions that we summarized and submitted to Shaun for a quick webcast recap–check out Shaun’s answers below! CONSENT CLARIFICATION Is there a similar nation or state law

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4 Factors that Affect Email Deliverability

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The following is part of a series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. So far, we’ve learned about the history of Simple Mail Transfer Protocol (SMTP) and examined various definitions for when an email is considered “delivered.” In this final post from Windows IT Pro, they examine 4 key factors that affect email deliverability. Many factors can affect deliverability, including having a good sending reputation, properly authenticating your mail through SPF and DKIM, and having strong permission practices. But four factors really stand out: The health of the messaging infrastructure What’s in the

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5 Common Email Misconceptions…Demystified

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Email lives in a fluid environment–what may have been completely taboo yesterday could be preached as a best practice today. Because of this, it’s easy to buy into some bad information. We grabbed one of our, Delivery Consultants, Jacob Hansen to clear up 5 common email misconceptions he encounters on the front lines when he’s working with our customers! Plug in your headphones and press play for 6 wonderful minutes of email myth busting with Jacob, or scroll down to get straight to business with a quick misconception recap. 5 Common Email Misconceptions (with video timestamps) #1. The bigger the list,

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A Q&A With SendGrid’s Delivery Experts

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I love working in email because there’s always something new to learn. But sometimes with all of the protocols, stats, and new laws and regulations (like CASL and the Russian Data Localization Law) it can all feel a little technical. Recently, I’ve seen a lot of delivery and inboxing stats shared in the industry that haven’t had a lot of context or explanation as to what they mean and why they’re important to customers. So I thought that I’d sit down with some members of our delivery team, especially our Delivery Consultant, Luke Martinez, to help me demystify what some of

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Exceptions to Canada’s Anti-Spam Legislation (CASL)

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Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

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5 Reasons Why Your Subscribers Aren’t Reading Your Email

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From deciding on the subject line, to the template, to scheduling, it can take time to pull a great email marketing campaign together. When you invest that type of time and effort into a project, you anticipate a worthy return, so when your campaign falls flatter than a pancake, it’s incredibly disheartening. So, why aren’t your subscribers reading your email? We put together a quick SlideShare with 5 potential problems you could be experiencing along with tips on how to troubleshoot them. Click through the deck below or scroll down for a quick recap…or do both!  1. They Never Opted In This

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