Category Archives: Best Practices

Tips and Tricks to Stay Out of the Spam Folder – Q&A

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We had a crazy number of great questions during our webcast Tips and Tricks to Stay Out of the Spam Folder last week. So many that we couldn’t get to them all! Our kickass presenters Melanie Rowe and Rob Piers put their heads together to answer some remaining questions we didn’t have time to get to during the presentation. For today, we have Rob’s round of questions he decided to tackle: Q: Do you recommend Litmus for email testing? A: We do recommend ensuring your emails are optimized from a display perspective before sending them out in order to maximize readability

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5 Tips to Optimize Your Opt-In Pages

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Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating that the channel is one of the strongest available to marketers. But email acquisition has benefits beyond acquiring new customers. It also helps you reduce churn and retain and nurture your existing customers. The first step to growing your list is making sure your opt-in pages are optimized, so it’s as easy as ever for potential subscribers to sign up. Here are 5 tips that should help: 1.) Make Your Opt-in Form Visible: Email sign-up forms are

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What is an SMTP Server?

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Just like our SMTP Service Crash Course, we’re revisiting one of the basic elements of email deliverability: the SMTP Server. Again, we teamed up with our own Nigel Dunetts, a SendGrid Support expert, to answer a few of the most common SMTP server questions. What is an SMTP server? Simply put, an SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address, or addresses, that can be set by the mail client or application that you are using, generally

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5 Resources to Help With Email Compliance

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Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts to help enhance your program. Below is a snapshot of a few of them. Think of these as extra tools for your email deliverability toolkit.  And if there are any other topics you’d like them to cover, please let us know in the comments. 1. Putting Engagement Data to Use—Sunset Policies We often say that “engagement is the bread and butter of email.” Understanding how your recipients are interacting with your

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Announcing the Getting Started Webcast Series

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We’re pumped to announce our new webcast series Getting Started With SendGrid: From Signup to Your First Send! Starting this next Wednesday, we will be hosting a bi-weekly “quickstart” webcast. Whether you’re thinking of signing up, or just need a little guidance on next steps to take, this webcast is for you! Setting up your transactional email campaign and hitting “send” on your first few emails can be pretty daunting! How do you land in the inbox? What will your email actually look like in your recipients’ inboxes? How do you stay in the good graces of internet service providers

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Tips and Tricks for a Beginner Developer Evangelist (Part 1)

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My onboarding as a Developer Evangelist at SendGrid was brief because I had been with the company for a year before I joined full-time. I started as an intern on the Ops team and when the summer ended, worked part-time remotely while finishing up my computer science degree at Rutgers University in New Jersey. The first thing I did when I started full-time was schedule 1-to-1 chats with everyone on my new team, Developer Relations, along with a few friends I’ve made in similar roles, without letting them know what we’d be talking about. At the start of the chat,

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Using Facebook to Increase Your Email List

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Social media sites like Facebook have become great tools for businesses to reach their customers. With Facebook’s ever-growing presence in the social lives of their consumers, it’s understandable for businesses to want to tap this resource. One of the ways businesses have recently been increasing the size of their recipient lists is by taking email addresses from Facebook profiles. Why using Facebook email addresses doesn’t always work. Unfortunately, for well-meaning businesses, mining Facebook profiles for email addresses has become the latest pitfall in delivery reputation. Taking addresses from Facebook profiles means that businesses are trusting that the user has a valid,

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