Category Archives: Best Practices

Your Top Email A/B Testing Questions, Answered

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We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. What’s a baseline for sample size, i.e., it should be a minimum of “x” knowing that the current customer base is small? A. When you are doing an A/B test on your website or on a landing page, you have the advantage

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Email Marketing 101: The Welcome Email

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Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an expert looking for a refresher, this deck will tell you everything you need to start off on the right foot. You can click through the deck below, or scroll down to skim a few of the main takeaways. Main Takeaways: What is a welcome email? Your

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Email Marketing We’re Geeking Out About

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After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan what I missed (hey, no judgement—it’s been almost a whole eight hours!) my inbox is my first destination. It takes a lot to make my heart go aflutter as I’m scrolling through, but the welcome email below from Airbnb did just that. This email delivers a thoughtful and pleasing

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Learning From Black Friday and Cyber Monday: Discounts in Your Subject Lines

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According to The Washington Post, email marketing drove 25% of all online sales on Black Friday. Meanwhile, PracticalEcommerce is reporting that email advertisements accounted for 22% of Cyber Monday orders. Even though Black Friday and Cyber Monday happened a couple months ago, SendGrid’s Data Scientist, Victor Amin, has been looking at the marketing email SendGrid delivered during the largest shopping days of 2015. By analyzing the subject lines and delivery metrics of the marketing email we sent, we’ve come up with some great insights for email marketers, regardless of the time of year. In this post, we’re looking into discounts

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5 CAN-SPAM Myths & Best Practices: From a Lawyer’s POV

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As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward conversation with “Well, actually…” I suspect the reason our employees misquote the CAN-SPAM Act at SendGrid is because the law is too lenient (sometimes referred to as the YOU CAN-SPAM law). SendGrid, and our customers’ success, however, depends on not

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2016 Email Marketing Tip: Your Subscribers Come First

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To celebrate the release of our new guide “A-Z of Email Marketing,” we’re spotlighting a few of our favorite letters. Today’s 2016 email marketing tip comes to you courtesy of the letter “Y.” For the full alphabet of tips (26 of them to be exact) download our guide! In my last post, 2016 Email Marketing Tip: “E” is for Engagement, I talked about the importance of engagement when it comes to the health and success of your email marketing program. Watching your engagement metrics teaches you a lot about your subscribers, but don’t let that be the only time you keep

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Your Top Email Calls To Action (CTAs) Questions, Answered

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A/B testing and CTAs are fundamental elements of any successful email marketing program, but there can be a lot of nuance when it comes to getting them right. In our recent webcast, Stellar Email Marketing: A/B Testing & CTAs, our Senior Director of Revenue Marketing, Carly Brantz, and I walked through a bunch of tips on how to do just that. We received a ton of great questions throughout the presentation, but weren’t able to get to all of them live. Since email calls to action and content are my sweet spot, I’ll answer questions on those topics in this post,

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