Category Archives: Best Practices

What is an SMTP Server?

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Just like our SMTP Service Crash Course, we’re revisiting one of the basic elements of email deliverability: the SMTP Server. Again, we teamed up with our own Nigel Dunetts, a SendGrid Support expert, to answer a few of the most common SMTP server questions. What is an SMTP server? Simply put, an SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address, or addresses, that can be set by the mail client or application that you are using, generally

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5 Resources to Help With Email Compliance

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Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts to help enhance your program. Below is a snapshot of a few of them. Think of these as extra tools for your email deliverability toolkit.  And if there are any other topics you’d like them to cover, please let us know in the comments. 1. Putting Engagement Data to Use—Sunset Policies We often say that “engagement is the bread and butter of email.” Understanding how your recipients are interacting with your

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Announcing the Getting Started Webcast Series

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We’re pumped to announce our new webcast series Getting Started With SendGrid: From Signup to Your First Send! Starting this next Wednesday, we will be hosting a bi-weekly “quickstart” webcast. Whether you’re thinking of signing up, or just need a little guidance on next steps to take, this webcast is for you! Setting up your transactional email campaign and hitting “send” on your first few emails can be pretty daunting! How do you land in the inbox? What will your email actually look like in your recipients’ inboxes? How do you stay in the good graces of internet service providers

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Tips and Tricks for a Beginner Developer Evangelist (Part 1)

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My onboarding as a Developer Evangelist at SendGrid was brief because I had been with the company for a year before I joined full-time. I started as an intern on the Ops team and when the summer ended, worked part-time remotely while finishing up my computer science degree at Rutgers University in New Jersey. The first thing I did when I started full-time was schedule 1-to-1 chats with everyone on my new team, Developer Relations, along with a few friends I’ve made in similar roles, without letting them know what we’d be talking about. At the start of the chat,

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Using Facebook to Increase Your Email List

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Social media sites like Facebook have become great tools for businesses to reach their customers. With Facebook’s ever-growing presence in the social lives of their consumers, it’s understandable for businesses to want to tap this resource. One of the ways businesses have recently been increasing the size of their recipient lists is by taking email addresses from Facebook profiles. Why using Facebook email addresses doesn’t always work. Unfortunately, for well-meaning businesses, mining Facebook profiles for email addresses has become the latest pitfall in delivery reputation. Taking addresses from Facebook profiles means that businesses are trusting that the user has a valid,

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30 Ways To Grow Your Email Subscriber List

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A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking shortcuts (like buying and renting lists) that could end up causing long-term damage to your email program? Fortunately, there are a lot of options available for senders to build their subscriber bases from the ground up. Taking the time to grow your list the right way will benefit your email program and your business in the long run. By carefully building your list, you’ll

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Checking In With SendGrid Email Support

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SendGrid sends billions of email every month for thousands of customers, so it’s no surprise that our amazing support staff handles a ton of questions. Whether it’s helping new customers integrate or informing customers of changes to DMARC policies, they handle it all. We picked a few common questions SendGrid Support received over the last month to highlight here along with their answers: Technical Email Issues Why isn’t my email-to-sms working? If you’re considering sending large numbers of SMS messages to customers from your SendGrid account, you may run into some problems. The bandwidth for SMTP-to-SMS is very narrow because

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