Baligam Uses SendGrid to Send Over 18 Million Messages Each Month


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baligamFounded in 2010, Baligam is Israel’s top daily deal site. Every day, they provide their subscribers with thousands of deals they can take advantage of. In order to do this, Baligam uses a few different SendGrid functions.

Baligam’s primary emails consist of three different types of deal newsletters: daily, tourism, and flash sales. These newsletters are the source of Baligam’s customer communications and revenue.

In addition to these marketing email communications, Baligam also uses SendGrid for their transactional email needs. User registration, subscription confirmation, password change notification, and shipping and order confirmation emails are all automatically sent through our SMTP service.

The Choice

Even though Baligam had worked with SendGrid since starting their company in 2010, in 2013 they wanted to make sure they were using the right email service provider. They chose to evaluate three different options based on:

  • Scalability
  • Reliability
  • Pricing
  • Deliverability

Once they spoke to other reviewers and users, their Chief Technology Officer chose to continue using SendGrid.

The Implementation

Baligam has scaled using a few different SendGrid functions and features. The key aspects of their email program include:

  • SendGrid’s SMTP API is used to send their transactional email
  • The Event Webhook is used to track and record email events
  • Ruby Gem is used in conjunction with SendGrid APIs for further integration
  • SendGrid’s Account Manager tracks deliverability rates and statistics to ensure their program is running well

SendGrid has helped Baligam focus on their core business because they no longer have to spend time and resources managing their email. With SendGrid, the company can segment their email campaigns, their content team can build and deploy emails, and they can make sure their email is wanted and received by customers.

To learn more about how the company is using SendGrid to continue to grow, read the full Baligam Success Story.


Warren is a Marketing Copywriter at SendGrid, specializing in email and content best practices.

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