Warren is a Marketing Copywriter at SendGrid, specializing in email and content best practices.
If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we…READ MORE »
The SendGrid Blog is designed to be a resource for all the people out there sending email. Whether you’re the founder of a small business, a VP of Marketing at a large company, or a developer working on a project at a hackathon, we want to have content tailored to your needs. For the more technically-oriented readers, our tech posts are written by SendGrid’s fantastic developer evangelists. Whether they’re exploring new code or creating one-off apps, they’ve always got new stuff to show you. Below is a compilation of the most popular technical posts from October: Help Contribute to SendGrid’s…READ MORE »
As an email sender, the best way to ensure your messages are delivered, opened, and engaged with, is to make sure you’re implementing the right email best practices. Below is a list of the top best practice posts from October. Whether it’s implementing great new calls to action (CTAs), tips on how to grow your recipient list, or examples of emails that work, we’ve got you covered: 6 Steps to Grow Your List Authentically Why it’s important to grow your recipient list the right way. In general, you never want to obtain a list, so growing it the right way…READ MORE »
Here’s the deal: email continues to outperform social media when it comes to customer engagement, and it doesn’t look like that’s going to stop anytime soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks with Instagram at 4.21%, followed by Facebook at .07%, and Twitter at .03%. Those numbers only represent interactions, and they don’t necessarily mean that viewers took the next step to visit their website. Email, on the other hand, gets much…READ MORE »
Our tech posts are written by our developer evangelists as a way to inform readers about some of the great things they are doing. Oftentimes, this means hacks they’re working on using SendGrid, events they’re attending, or how they’ve used SendGrid with another great piece of tech. Over the last couple months, we’ve tracked our most popular technical posts, and we’ve compiled them here. Check out what people have been reading and learning about: 1. The SendGrid Ruby Gem and My Mama! by Eddie Zaneski – This introduction to the new SendGrid Ruby library also features a hack that Eddie created…READ MORE »
As you continue to innovate your app, it’s easy to want to reach out and update your customers about your innovations as much as possible. Unfortunately, this can be a mistake. When you communicate too often with your recipient list, you can dilute the importance of your messages and annoy your recipients because you’re flooding their inboxes with information that may not be relevant to them. This frustration from over communication often leads to recipients re-thinking their subscription or even flagging you as a spammer. While you may only want to inform your list, recipients may not want all those emails.…READ MORE »
SendGrid is committed to customer success. One important element of that is our Technical Account Management team. So what are Technical Account Managers (or TAMs) doing for our customers? In addition to helping with the technical integration of the world’s largest cloud-based email platform, TAMs proactively monitor accounts for sending reputation and deliverability rates, they’re updated on all the latest ISP protocols, and they work directly with clients to make sure any issues are resolved as soon as possible. Reaching Out The SendGrid TAMs work with some of our highest-level clients to ensure their email programs are successful. One of the ways…READ MORE »