Warren is a Marketing Copywriter at SendGrid, specializing in email and content best practices.
Have you ever dealt with the frustration of working for hours on an email only to find out it looks completely different on one email client than it does on another? We understand how frustrating this can be, but we assure you, it’s not your fault! Every email client, like Gmail, Outlook, and Yahoo!, renders HTML and CSS differently. This means that you can create an email that looks perfect for your Gmail users, but looks different for Yahoo! users. In addition to email clients, many other things can affect how an email is displayed, including browsers, rendering engines, and…READ MORE »
If you want to improve your transactional and marketing emails, IP whitelabeling is a perfect tool. IP whitelabeling is a process that changes the domain name that appears in email headers and links. When you send an email to your customers or users through SendGrid, the email will often say “sent via SendGrid” instead of your domain name. Whitelabeling creates a few new domain name system (DNS) records that work together to display your chosen subdomain as the authenticated sender. Each record changed through the IP whitelabeling process affects something different. You’ll need to change: SPF Record – The Sender…READ MORE »