Author Archives: Warren Duff

About Warren Duff

Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.


Articles Posted by Warren


The Top 5 Code Challenge Posts from the 15 Day Code Challenge

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Toward the end of 2014, one of our great developer evangelists, Kunal Batra, took on the challenge of learning 15 new technologies and blogging about them in a Code Challenge series. The Code Challenge series was a great way for Kunal to experiment with new technologies and provide readers with some great new tools and introductions to software they may have been unaware of. Now that some time has passed since his last post in January, we’re looking back on the most popular Code Challenge blogs. Below are the top five posts based on number of visits: 5 – Learning

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Leveraging Local Communication Channels with Balihoo, SendGrid, and Twilio

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When it comes to helping national brands like Geico, New Balance, and Ace Hardware leverage the power of local marketing, Balihoo knows that local, targeted email and local phone numbers for people to call are the best tools to use. Balihoo is a local marketing automation company that helps national brands execute marketing campaigns. Their platform provides brands with local communication channels like local websites, search engine marketing, and direct mail. To help them drive email and local phone solutions, they’ve been using SendGrid and Twilio. SendGrid Balihoo is a Marketing Solutions Partner at SendGrid–they’ve integrated their marketing platform with SendGrid’s

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Marketing Email vs. Transactional Email: What’s the Difference?

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If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

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The Top Tech Posts from October

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The SendGrid Blog is designed to be a resource for all the people out there sending email. Whether you’re the founder of a small business, a VP of Marketing at a large company, or a developer working on a project at a hackathon, we want to have content tailored to your needs. For the more technically-oriented readers, our tech posts are written by SendGrid’s fantastic developer evangelists. Whether they’re exploring new code or creating one-off apps, they’ve always got new stuff to show you. Below is a compilation of the most popular technical posts from October: Help Contribute to SendGrid’s

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October Recap – The Top 5 Email Best Practice Posts

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As an email sender, the best way to ensure your messages are delivered, opened, and engaged with, is to make sure you’re implementing the right email best practices. Below is a list of the top best practice posts from October. Whether it’s implementing great new calls to action (CTAs), tips on how to grow your recipient list, or examples of emails that work, we’ve got you covered: 6 Steps to Grow Your List Authentically Why it’s important to grow your recipient list the right way. In general, you never want to obtain a list, so growing it the right way

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Improve Your Email Program Instead of Focusing on Social

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Here’s the deal: email continues to outperform social media when it comes to customer engagement, and it doesn’t look like that’s going to stop anytime soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks with Instagram at 4.21%, followed by Facebook at .07%, and Twitter at .03%. Those numbers only represent interactions, and they don’t necessarily mean that viewers took the next step to visit their website. Email, on the other hand, gets much

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The Top 7 Tech Posts of August and September

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Our tech posts are written by our developer evangelists as a way to inform readers about some of the great things they are doing. Oftentimes, this means hacks they’re working on using SendGrid, events they’re attending, or how they’ve used SendGrid with another great piece of tech. Over the last couple months, we’ve tracked our most popular technical posts, and we’ve compiled them here. Check out what people have been reading and learning about: 1. The SendGrid Ruby Gem and My Mama! by Eddie Zaneski – This introduction to the new SendGrid Ruby library also features a hack that Eddie created

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