Author Archives: Warren Duff

About Warren Duff

Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

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Articles Posted by Warren


Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

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Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has seen incredible growth and adoption. Today, the company provides a communication platform to more than 69,000 communities in the US. “We’ve seen communities alert members of lost pets, dangerous animals, or witnessed crimes. With our partnerships with local public agencies, police forces have come to

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Marketing Email Tips from an Email Insider

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As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. They should be ingrained in your day-to-day efforts. Where are the applicable, useful things that can be applied today to make an impact on email marketing? Below, I’ve compiled some of the things we take into consideration when creating and deploying successful email marketing campaigns:

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SendGrid’s Updated Email API Guide

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In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API Guide. With their help, the updated guide has new information and use cases to help you best take advantage of our webhooks and APIs. SendGrid’s APIs Our APIs have been created to help SendGrid users quickly integrate with our platform,

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TheLadders Have Found that SendGrid “Just Works”

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If you’ve ever searched for a job, there’s a strong chance you’ve used TheLadders. Beginning more than 11 years ago, TheLadders ventured into the job site market by providing job seekers with a place they could go to view positions that earned $100,000/year or more. Today, TheLadders aims to help job seekers of all types find the best position possible for them. More than 7 million people are using their site to look for new positions from over 86,000 employers and recruiters. As a result, TheLadders send more than 170 million emails every month, informing people of new jobs. Sending this volume

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The Top 5 Code Challenge Posts from the 15 Day Code Challenge

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Toward the end of 2014, one of our great developer evangelists, Kunal Batra, took on the challenge of learning 15 new technologies and blogging about them in a Code Challenge series. The Code Challenge series was a great way for Kunal to experiment with new technologies and provide readers with some great new tools and introductions to software they may have been unaware of. Now that some time has passed since his last post in January, we’re looking back on the most popular Code Challenge blogs. Below are the top five posts based on number of visits: 5 – Learning

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Leveraging Local Communication Channels with Balihoo, SendGrid, and Twilio

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When it comes to helping national brands like Geico, New Balance, and Ace Hardware leverage the power of local marketing, Balihoo knows that local, targeted email and local phone numbers for people to call are the best tools to use. Balihoo is a local marketing automation company that helps national brands execute marketing campaigns. Their platform provides brands with local communication channels like local websites, search engine marketing, and direct mail. To help them drive email and local phone solutions, they’ve been using SendGrid and Twilio. SendGrid Balihoo is a Marketing Solutions Partner at SendGrid–they’ve integrated their marketing platform with SendGrid’s

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Marketing Email vs. Transactional Email: What’s the Difference?

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If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

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