Articles by Warren Duff


Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

The Best Marketing Email I’ve Received in 2016

Email Marketing
email marketing

Spoiler alert: The best marketing email I’ve received in 2016 is not even a marketing email…and it went to my “Updates” tab in Gmail. So how does that happen? How does an email that’s technically a receipt, end up adding more value to me than a promotion or discount? How does a company drive more revenue simply by telling you about the money you just gave them? Jacob Hansen recently wrote What Makes an Email Transactional or Promotional. This post will explore the idea of adding value to your transactional messages. Some Background Last Sunday, it snowed here in Denver and I was left with the choice of going out for a cold bike ride or heading to a new spin


SendGrid is Now Available in Google Cloud Launcher

Community, Partnerships
2015_SG_2nd_Small_RGB

SendGrid is happy to announce its availability in Google Cloud Launcher, a marketplace that enables Google Cloud Platform users to explore, launch, and manage powerful solutions and services. Google Cloud Platform offers computing, storage, and application services for your web, mobile, and backend solutions. Google Cloud Platform and SendGrid have collaborated for a number of years, but this update provides customers with easier access to leverage SendGrid. Why Join Google Cloud Launcher Email continues to be one of the most effective ways for organizations to communicate with their users or customers. From an ROI perspective, each $1 invested in email returns an average of $38 in revenue. We’re happy to provide an easy email integration for Google Cloud Platform users.


What Should Be Your #1 Focus To Achieve Great Email Deliverability? Our Experts Weigh In.

Best Practices
email deliverability

Last week, we published our post 5 Deliverability Tips from SendGrid Experts. Today, we have a continuation of that post, and a few more takeaways from Luke Martinez, Deliverability Consultant, and Taylor Ferguson, Associate Delivery Consultant. Below, Luke and Taylor talk about what they think companies should focus on when it comes to email deliverability, and some of the changes coming to email in the future. SendGrid views great deliverability as a holistic thing that’s achieved by implementing a lot of different tactics. BUT, if a company had to choose, what should it focus on first and foremost? Luke Martinez – I’m going to cheat and give you two things: address collection and list management. Address collection When you add an address


5 Email Deliverability Tips from SendGrid Experts

Best Practices
email deliverability
We recently published SendGrid’s 2016 Email Deliverability Guide that was written by two of our in-house Delivery Consultants: Luke Martinez and Taylor Ferguson. If you haven’t read it yet, make sure you check it out. In this post, they’ve answered a few questions about common email misconceptions and what they look at when evaluating customer email programs: Read More ›