Articles by Tim Falls

Director, Developer Relations at @SendGrid. Passionate about bringing people together around things they love. I tweet at @TimFalls.

Hackpacking Around Europe: Music Hackday Paris and The Next Web Hack Battle


This week, we’re hacking in some of the best cities of the EU – Paris and Amsterdam. Jealous? Well, you should be; and here’s why… Last Friday, I arrived in the City of Light, to meet my pal and SendGrid Developer Evangelist, Martyn Davies, for Music Hackday Paris. The geekery that has ensued since then has been nothing short of awesome. The best part: we’re not done yet! First, a little background: Martyn is Central Coordinator of Music Hackday, and one of the visionaries of the event, which provides an environment for “programmers, designers and artists to come together and conceptualize, build and demo the future of music.” The event in Paris this weekend was the 33rd Music Hackday to Read More ›

How to Warm Up an IP

Best Practices

Updated and republished from 1/13/2011.

For more information on warming up IPs and setting up your email infrastructure, download SendGrid’s Ultimate Email Infrastructure Guide for free.

The New Hotness (err…Warmness) – What, Why, and How of the IP Warm-up Process

Whether you are new to the email game or an accomplished vet, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve delivery performance. Since we often find ourselves explaining the ins and outs of the IP warm-up process to current and prospective customers, we figured we would write a post to explain the basics. Below, we ask and answer four basic questions to explore and explain the topic.

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Colorado: Entrepreneurial by Nature

Entrepreneurial by Nature

In the spirit and excitement of Denver Startup Week, we’d like to bring your attention to a grassroots effort that is building within the state we call home (or at least one of our homes!). As we’ve personally experienced since coming to Colorado in 2009, entrepreneurship has become a huge part of the Colorado business ecosystem. Entrepreneurial by Nature has a goal of encouraging entrepreneurs and businesses to rally around their shared love of our state and our entrepreneurial culture. If you’re interested in learning more head on over to their website or this post, by Seth Levine, one of the driving forces behind the initiative. If you want to really get involved and show your support, download the logo badge (see above), add it Read More ›

API Hackday To Make Denver Debut

Company, Events

API Hackday is a series of hackathons that began in the fall of 2010 and has now visited over 15 cities across the globe. Next Saturday, October 27, API Hackday is making its Denver debut, as part of the city’s inaugural Startup Week. API Hackday was created and is organized by three of the most active API-driven, developer-focused companies in the world – Mashery, SendGrid and Twilio. In each city we visit, events are orchestrated by seasoned developer evangelists (at least one from each company) that bring a ton of knowledge and experience (based on hundreds of hackathons attended) to the show. We combine our passion for hacking and helping with complementary strengths of like-minded, local companies and mix in plenty Read More ›

Making Money With Lifecycle Emails

Guest Post
Money in Mailbox

Patrick McKenzie, founder of Kalzumeus Software, has been a happy SendGrid customer since 2010. We invited him to blog about some advanced techniques for using email, which he developed to sell his software and that of his consulting clients. Newsletters get all the press in email marketing, but lifecycle emails are where much of the money gets made.  Rather than blasting out an email to 50,000 people whose only commonality is that they are on your mailing list, lifecycle emails target individual customers with messages customized to exactly fit where they are in their relationship with you.  Sadly, despite having oodles of engineering talent and copious data available about our customers to make decisions with, the SaaS industry largely misses Read More ›

Application Developers Alliance Comes to Boulder to Talk Privacy


Earlier this year, we met the folks at the Application Developers Alliance, and we were immediately stoked about their mission: “We are a non-profit industry group founded to serve developers, the people who power and expand the world through software. We work to ensure that developers have the tools, network, and policy environment they need to innovate. We champion the work that developers do through every channel open to us.“ So stoked, we were, that we decided to partner up with them and do our part to help them achieve this goal, by offering our services to their members at a discounted price. It should come as no surprise that we’re super excited to welcome them to our home town of Boulder, Read More ›

Young Rewired State: Coding a Better WORLD

hackers gonna hack

As I wrote last week, I spent the week in England, witnessing something very special that’s been happening there for one week a year, for the past four years. That “something” is different and awe inspiring, and it is called Young Rewired State. If you didn’t catch my post from last week, here’s your chance to catch up and learn a bit more about YRS. At the time that post went to press, I was en route to the grand finale – the Festival of Code – in Birmingham, UK. As expected, it was a spectacular end to what had already been an exceedingly fulfilling week. About 500 people were in attendance, which included: hackers – young developers (400+, <19 yrs of Read More ›

Young Rewired State: Empowering Young Minds To Do Great Things

Young Rewired State - Manchester Centre, The MadLab

Young Rewired State is awesome. I’ll back up that statement below, but I encourage you to learn more for yourself about what creates said awesomeness: check out Rewired State, the organization that put “Young” in front of its name and decided to do more for the youngsters – technical geniuses under the age of 19 years; peruse the Young Rewired State 2012 website; and read through the Information Pack that was distributed to all the participants. Be sure to scroll to the bottom or click “What is YRS?” at the top of the Info Pack, for a quick synopsis of the true spirit of this important initiative. I’ve spent the last three days (Tuesday, Wednesday, Thursday GMT) visiting a few of Read More ›

London Hackers Bring Home the Gold at API Hackday

Hackday API Demos Kick off the day

As Adria forecasted in a post last week, the API Hackday crew brought our hackety fun to the UK for the first time…and the London developer community did not disappoint! A large group of excited hackers showed up bright and early on Saturday morning, ready for a full day of mashing APIs. It was an incredibly talented group of DOers, and the fruits of their labors were quite impressive. You can see a [mostly] complete list of the apps that were demoed on the HackerLeague page for the event, but a few projects came down to the wire and didn’t have time to submit to the official site. So here’s a list, with links to their specific HackerLeague project page and a Read More ›

We’re Geeks…and We Love Planes.

Geeks on a Plane [illustration by]


Geeks on a Plane [illustration by]

A few months ago, I gladly took advantage of a rare opportunity to participate in a special adventure called Geeks on a Plane – thanks to our dear friends at 500 Startups!  #GOAP, as it’s fondly referred to on the twitters, is a brilliantly devised plan to take America’s most intrepid startup enthusiasts to various regions around the world, with the goal of facilitating the exploration of the many unique startup communities planet Earth has to offer. Read More ›

Why Legitimate App Email is Mistaken For Spam

Best Practices, Product

Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business?

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Supporting Veterans in Entrepreneurship

Company, Events
Association of Veteran Entrepreneurs

Association of Veteran Entrepreneurs

SendGrid is proud to partner with the Association of Veteran Entrepreneurs for a special event titled “Why are Veterans Excellent Entrepreneurs?” This dinner and networking event will bring together business owners, leaders, entrepreneurs, and media, along with special guest speakers to spark conversation on the valuable contributions Veterans bring to the entrepreneurial community. The event is next week, so sign up today!

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