Author Archives: Tim Falls

About Tim Falls

Director, Developer Relations at @SendGrid. Passionate about bringing people together around things they love. I tweet at @TimFalls.

Tim Falls on Twitter

Articles Posted by Tim


Protips to Discover the Inbox Unicorn

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This post is a narrative, a reflection, and a testimonial; but most importantly, it’s a self-service guide to composing better emails for your readers (complete with #protips!) Last night, I was perusing my “personal” inbox, as I do during most evenings. Much of my non-work stuff shows up in the “Social” tab of the Gmail inbox, and that’s where I found myself going through the Unread’s – you know, the daily/weekly digests, notifications/alerts, newsletters, etc. While many (if not most) regard these emails as useless, I actually (kinda, sometimes) enjoy them. Why? Because they require minimal action and almost zero brain power, unlike those

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Nine Principles to Communicating With Your Community

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Last week I received an email from Pinterest’s CEO, Ben Silbermann. So did millions of other people. After reading said email, I was inspired to write about it. I’m guessing millions of other people weren’t similarly inspired, so I’ll do my part in sharing what I think is a great example of communications, from which other companies can learn. First things first — here’s what Ben had to say… What’s so special about this email? It’s human — he leads off by introducing us to his family. It’s engaging — those links lead to his personal Pinterest account, where you find pics of his

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You Don’t Have to Write Code to Be Part of the Developer Community

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I meet a lot of people, from all over the planet. I’ve met an especially large and diverse group of people over the last 3+ years, within my role at SendGrid. Most people I meet are operating within a world similar to mine, professionally speaking: think startups, tech, [insert geeky buzzword here], etc. I’m not a developer, yet time and again people assume I am. And they assume that you have to be able, to code to be part of a developer community. Most conversations begin something like this: Other person: “What do you do?” Me: “I lead a team

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The Geeks Fly at Midnight

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Since 2011, SendGrid has been participating in amazing mini-adventures around the world, with some of the planet’s brightest techie travelers. This Saturday, we embark once again, with a group of fellow geeks, to explore the startup communities of Southeast Asia. Geeks on a Plane combines “Travel & Technology.” However, that is certainly an oversimplification of the franchise that our friends at 500 Startups have established over the past several years. #GOAP, as you’ll find it on the twitters, gathers a bunch of geeks –  entrepreneurs, investors, intrepid intrapreneurs of startups and large companies, journalists, etc. Once gathered, the geeks venture out to

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A warm welcome to The Family

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As highlighted on the blog last week, Martyn and I recently had the pleasure of spending some quality time with the Paris startup community. After spending our weekend at Music Hackday Paris, we had a full Monday to enjoy the city, so we did what we do in such a situation – we met some awesome people and discovered how we could help them be even more awesome… Just a week before our Parisian journey, Mr. Jim Franklin introduced me to the kind folks at an up and coming accelerator called The Family. “TheFamily is an accelerator for early-stage startups

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Hackpacking Around Europe: Music Hackday Paris and The Next Web Hack Battle

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This week, we’re hacking in some of the best cities of the EU – Paris and Amsterdam. Jealous? Well, you should be; and here’s why… Last Friday, I arrived in the City of Light, to meet my pal and SendGrid Developer Evangelist, Martyn Davies, for Music Hackday Paris. The geekery that has ensued since then has been nothing short of awesome. The best part: we’re not done yet! First, a little background: Martyn is Central Coordinator of Music Hackday, and one of the visionaries of the event, which provides an environment for “programmers, designers and artists to come together and

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How to Warm up an IP

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Updated and republished from 1/13/2011. For more information on warming up IP’s and setting up your email infrastructure, download SendGrid’s Ultimate Email Infrastructure Guide for free. The New Hotness (err…Warmness) – What, Why, and How of the IP Warm-up Process Whether you are new to the email game or an accomplished vet, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve delivery performance. Since we often find ourselves explaining the ins and outs of the IP warm-up process to current and prospective customers, we figured we would write a post to explain

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