Author Archives: Tim Falls

About Tim Falls

Director, Developer Relations at @SendGrid. Passionate about bringing people together around things they love. I tweet at @TimFalls.

Tim Falls on Twitter

Articles Posted by Tim


How You Can Prepare for a Hackathon

Posted on (0 Comments)

Just showing up at a hackathon and hoping for the best can work out fine. It can also be unfulfilling because you might not get everything out of it that you’d want. That’s where preparing just a little bit ahead of time can make a big difference. This post covers some areas you might not consider, such as adjusting your mindset, setting some goals and understanding which hackathon archetype best describes you. Get Yo’ Mind Right That is, put yourself into the hacker mindset and prime your brain for thinking creatively, efficiently, and adaptively. What’s that mean? Some things are

READ MORE »

Snow Monkeys and SendGrid: A Match Made in Japan

Posted on (0 Comments)

In December, we launched our partnership with Kozo Keikaku Engineering in Japan. In February, Brandon and I ventured back across the Pacific to visit our friends and jumpstart our involvement with the Tokyo developer community. It was such an amazing experience, I deemed it worthy of some real estate on the blog. Hopefully you’ll find the story as enjoyable as our trip. Hacking across Tokyo Music Hackday Tokyo Once again we joined the MHD crew for a weekend of hacking, which is always music to our ears. It was a packed house with around 200 people in attendance for the

READ MORE »

AirPair Helps Developers Help Other Developers

Posted on (0 Comments)

Upon meeting with the founders of AirPair last week at the Pivotal SF offices, I was immediately excited to work with them. Today, we’re happy to announce our inclusion in the launch of their Trusted Partner Community. What is AirPair? AirPair is an online platform that delivers pay-as-you-go remote assistance from leading software engineers via video chat and screen sharing. AirPair gets requests for help ranging from technology startups needing instant programming expertise for building apps, to businesses who want to call on external insights for help with their own internal IT implementations. The leading experts in AirPair’s network can be located anywhere in the

READ MORE »

Every Startup Needs Its Historian

Posted on (0 Comments)

A great band once said, “Every Rose Has Its Thorn”…And now, a not-so-great, self-proclaimed startup guy is saying — well, you get the point. [this blast from the past, brought to you by a true 80's baby] And “To: All” a Good Day… Each of us has received it—the email to: all_company@company.com. It’s oftentimes an unwelcomed one. Sometimes it’s an outage report, sometimes it’s a new hire, and sometimes its relevance to the entire company is absurdly questionable. In some cases, it sets off a flurry of reply-all‘s, each of which begs the same question around mass relevance. However, every

READ MORE »

WHY is a Hackathon?

Posted on (2 Comments)

A question often asked: What is a Hackathon? Google’s definition (above) is more or less accurate. Wikipedia says it is an “event in which computer programmers and others…including graphic designers, interface designers and project managers, collaborate intensively on software projects. Occasionally, there is a hardware component as well.” Also fairly well stated. Nick was able to explain hackathons to his parents in a pretty easy to understand way. And our friend Jon at Twilio educated us on their history and evolution. “What,” to me, is not the best way to ask the question. Inquiring Outside the Box Rather than explain a hackathon in terms of “what?” it may be better explained by answering “why?”

READ MORE »

Developer Relations in 2013: Expanded Team and Presence

Posted on (2 Comments)

’Tis the season to remember. When we all reminisce about the year gone by, celebrate the wins, and appreciate and (most importantly) learn from the losses. We experienced a bit of everything in 2013. In case you missed any of the fun, here’s a recap. People First Developer Relations at SendGrid was born in April 2011, when I delivered a proposal to our executive team and received their blessing to build a team. We ended 2011 with three team members. In 2012, we added three more and doubled in size. We opened 2013 with a team of six and will

READ MORE »

Marketing to Developers: Relationships Over Leads

Posted on (0 Comments)

I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know what you think, by commenting below or tweeting me @TimFalls. My Thesis As entrepreneurs, I believe our time is better spent building relationships rather than “generating leads.” A handshake is worth more than a click. A personal connection will create more opportunities than a cold

READ MORE »