Articles by Tanya Plaza


Tanya is SendGrid's Email Deliverability Consultant.

Email Feedback Loops 101

Best Practices
feedback loops

Recently, we’ve gone back to the basics to shed some light on email terms and frameworks, like SPF and DKIM, that are essential to email delivery. Today, we’d like to highlight one of the most important tools you have in your email delivery toolkit: feedback loops. We’ll give a brief overview of what email feedback loops are, how you should … Read more ›


What You Need to Know About List-Unsubscribe

Best Practices
Unsubscribe

Whenever we see changes in the world of deliverability and compliance, we want to make sure people are aware of it. Recently, some changes were made to List-Unsubscribe features, and we thought it was a great opportunity to re-visit the subject. List-unsubscribe is an x-header that allows end-recipients the ability to be removed from a mailing list without clicking the … Read more ›


DIY Email: Where to Start

Best Practices
DIY email

My family owns a granola business. Olde Man Granola is a relatively new company – about 5 years old. I’ve watched them work so hard for little personal gain. They do everything themselves, including small-scale marketing if/when they have the resources. Their focus is making delicious granola. Those involved have families, work multiple jobs, and one is a full time … Read more ›


Is Gmail’s “Easy Unsubscribe” a Business Killer for Marketers?

Best Practices
Unsubscribe

In March, SendGrid’s VP of Delivery, Paul Kincaid-Smith, wrote an open letter to the Gmail team regarding the spam feedback loop they recently launched. Another feature Gmail has rolled out is their “easy unsubscribe” option. What this means is, if an email is sent from a sender with a good reputation that implements a List-Unsubscribe header, Gmail will automatically display … Read more ›