Author Archives: Paul Kincaid-Smith

About Paul Kincaid-Smith

Paul Kincaid-Smith is SendGrid's VP of Delivery. He helps make email awesome by innovating with "the cool kids" in the technology community. Learn more on LinkedIn, and drop him a line on Twitter.

Paul Kincaid-Smith on Twitter Paul Kincaid-Smith on Google+

Articles Posted by Paul


Dear Gmail: Our Google Postmaster Tools Wish List

Posted on (0 Comments)

Dear Gmail Team, ‘Tis the season for sharing and giving thanks, and SendGrid’s anti-spam team extends a heart-felt “thank you” for the data you share with us via Google’s Spam Feedback Loop (FBL) and the Google Postmaster Tools. The data is actionable and helps us identify unwanted mail that other spam detection systems miss. Your feedback and reputation metrics help our customers improve the quality of their email. Gmail has become a center of gravity in the email universe, and so we appreciate the insights your machine learning systems share with us. This synergistic data sharing is especially important considering

READ MORE »

How To Safely Email User Generated Content

Posted on (0 Comments)

Grow Your Service Via Content Sharing and Invitations — But Do It Safely Are you building systems that allow users to share information via email? Do you distribute “invite a friend” or “share with a friend” email messages? High-growth online services use creative approaches to tap their user base to increase community involvement and grow their brand. When done well, this can boost adoption and increase idea diffusion, but there’s also a downside risk that could seriously harm your brand. Well-intentioned sharing systems can be abused by spammers and fraud artists. You can limit your risk by building safeguards into

READ MORE »

Gmail’s Spam Feedback Loop: SendGrid’s First-hand Experience

Posted on (0 Comments)

Dear Gmail Team, Gmail will be 10 years old next month. Congrats! I love the innovations you’ve made over the past decade. Thanks to you, my email is more useful and accessible than it ever was. I’m delighted by the Gmail feedback loop, one of those behind the scenes innovations that regular users won’t notice. Since I am responsible for keeping SendGrid’s email stream clean, I am especially grateful for the helpful data that’s now available to trustworthy email service providers. SendGrid’s anti-spam team has been making effective use of the spam feedback you share. It identifies spammers that other

READ MORE »