Author Archives: Paul Kincaid-Smith

About Paul Kincaid-Smith

Paul Kincaid-Smith is SendGrid's VP of Delivery. He helps make email awesome by innovating with "the cool kids" in the technology community. Learn more on LinkedIn, and drop him a line on Twitter.

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Articles Posted by Paul


How To Safely Email User Generated Content

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Grow Your Service Via Content Sharing and Invitations — But Do It Safely Are you building systems that allow users to share information via email? Do you distribute “invite a friend” or “share with a friend” email messages? High-growth online services use creative approaches to tap their user base to increase community involvement and grow their brand. When done well, this can boost adoption and increase idea diffusion, but there’s also a downside risk that could seriously harm your brand. Well-intentioned sharing systems can be abused by spammers and fraud artists. You can limit your risk by building safeguards into

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Gmail’s Spam Feedback Loop: SendGrid’s First-hand Experience

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Dear Gmail Team, Gmail will be 10 years old next month. Congrats! I love the innovations you’ve made over the past decade. Thanks to you, my email is more useful and accessible than it ever was. I’m delighted by the Gmail feedback loop, one of those behind the scenes innovations that regular users won’t notice. Since I am responsible for keeping SendGrid’s email stream clean, I am especially grateful for the helpful data that’s now available to trustworthy email service providers. SendGrid’s anti-spam team has been making effective use of the spam feedback you share. It identifies spammers that other

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