Articles by Paul Kincaid-Smith

Paul Kincaid-Smith

Paul Kincaid-Smith is SendGrid's VP of Industry Relations. He helps make email awesome by innovating with "the cool kids" in the technology community. Learn more on LinkedIn, and drop him a line on Twitter.

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Gmail’s TLS Encryption Padlock: What It Means for Senders and Recipients

Paul Kincaid-Smith Technical

On Tuesday, February 9, as part of Safer Internet Day, Gmail announced a new TLS encryption padlock in messages sent and received in Gmail. Our Chief Security Officer, David Campbell, and I collaborated to share our thoughts on the update, below. Google’s Gmail team has been using their effective spam filtering as a product differentiator, and it’s a winning strategy. They’re now … Read more ›

Dear Gmail: Our Google Postmaster Tools Wish List

Paul Kincaid-Smith Best Practices
Mail Icon

Dear Gmail Team, ‘Tis the season for sharing and giving thanks, and SendGrid’s anti-spam team extends a heart-felt “thank you” for the data you share with us via Google’s Spam Feedback Loop (FBL) and the Google Postmaster Tools. The data is actionable and helps us identify unwanted mail that other spam detection systems miss. Your feedback and reputation metrics help … Read more ›

How To Safely Email User Generated Content

Paul Kincaid-Smith Best Practices
invite a friend emails

Grow Your Service Via Content Sharing and Invitations — But Do It Safely Are you building systems that allow users to share information via email? Do you distribute “invite a friend” or “share with a friend” email messages? High-growth online services use creative approaches to tap their user base to increase community involvement and grow their brand. When done well, … Read more ›