Articles by Mark Moskovics

Mark Moskovics is a SendGrid Compliance Agent. His time is spent reviewing the activity of SendGrid email users to teach email best practices and protect recipients from spam and other unsafe content. When not fighting spam you'll find him being active playing lacrosse, or fighting a losing battle for couch space with his two dogs when relaxing.

Cart Abandonment Emails: Compliance 101

Best Practices
cart abandonment emails

Abandoned cart sending is the practice of sending strategic follow-up emails to users who have added an item to their shopping cart, but failed to complete the transaction. The intent of the emails is to regain the potential revenue opportunity that was left on the table when the user didn’t complete their transaction. Abandoned cart emails are an increasingly popular email marketing strategy, but to ensure that they’re effective, you need to make sure that you’re following email compliance best practices. Once you do, you open yourself up to some great opportunities to strengthen and grow your existing relationship with your subscribers. In this post, I’ll cover the biggest compliance issue facing cart abandonment emails (permission) and the biggest opportunity Read More ›

Using Facebook to Increase Your Email List

Best Practices

Social media sites like Facebook have become great tools for businesses to reach their customers. With Facebook’s ever-growing presence in the social lives of their consumers, it’s understandable for businesses to want to tap this resource. One of the ways businesses have recently been increasing the size of their recipient lists is by taking email addresses from Facebook profiles. Why using Facebook email addresses doesn’t always work. Unfortunately, for well-meaning businesses, mining Facebook profiles for email addresses has become the latest pitfall in delivery reputation. Taking addresses from Facebook profiles means that businesses are trusting that the user has a valid, current email address. After signing up, however, Facebook doesn’t verify email addresses again. This means businesses are left with old Read More ›