When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator. Kate's responsible for content creation and social media management. Translation? She loves those #hashtags.
Okay, I totally get it. I’m a recent graduate from business school and my emphasis was in marketing. I know a big list of email addresses is great. And an even bigger list? Even better! But what’s the deciding factor between epic email program success (where clicks and opens rain down like confetti) and unengaged, sad recipients (who throw spam complaints at you like it’s their job)? How those email addresses were obtained. If you want a healthy email program, that little email address acquisition strategy could make or break your deliverability! Buying, sharing, or scraping lists is never a good…READ MORE »
The holidays are an exciting time! Between party planning, gift buying, and family time, it’s easy to get caught up in all that marvelous madness. SO we wanted to grab your attention before that marvelous madness sets in and your email program takes a back seat to hot cocoa drinking and hardcore sledding. Holidays are (and your inbox will verify this) a crazy time for email as well. And when you’re sending higher volume, it’s even more important to get your sending practices right. Join us for an original SendGrid webcast Holiday Sending Hacks on Tuesday, October 28th at 1 PM…READ MORE »
I love my music and I love great emails, so this Email Inspiration post was a no-brainer! Sometimes, an awesome radio station can be the thing that gets me through an 8 hour workday, and I know that I’m not the only one who feels this way. Looking around the office here at SendGrid, I estimate 90% of employees have headphones/earbuds in at any given time. What we’re actually listening to is a different conversation, but music is a staple around here. When I work with music on in the background, I sometimes don’t even pay attention to what’s playing on the…READ MORE »
We went back to school on Tuesday for our webcast ABCs of ISPs. Our presenters, Kristin Ferraro and Ryan Harris, not only shared some information on how to get delivered to the major internet service providers (ISPs), they also answered some great questions we were receiving live. Since everyone wasn’t able to see all those questions asked behind-the-scenes, we thought we’d pick a few of them to showcase below: What rate of spam could trigger Gmail to filter out messages? There are several factors that can go into Gmail taking the action to filter out messages. We believe it involves…READ MORE »
As email continues to evolve, it’s important to follow the best practices that will help your email reach the inbox. At SendGrid, we communicate with ISPs to help us stay on top of issues that affect our clients’ deliverability. In our webcast, The ABCs of ISPs, you’ll learn how to get you email delivered to major internet service providers (ISPs) like Gmail, Yahoo, and Hotmail. The ISPs are like the gatekeepers to the inbox. Now they aren’t the only thing that stand between you and your recipients, but they have a say in who makes it to the end user. Each…READ MORE »
When we hit our 5th birthday last month, we started to talk a lot about scale. As we’re scaling as a company, (from number of employees to the volume of email we’re sending) our customers are scaling their businesses too. Our mission is to make sure that our customers have access to the infrastructure, technology, and personal attention they need to successfully, and continuously build their businesses. We have key programs in place so that we can ensure scaling success–like our 24/7 support team who are available via phone, chat, and email, actionable email analytics, and our expert Technical Account Management team. We…READ MORE »
As we mentioned in the previous Q&A follow-up post, we received so many great questions during our webcast, Tips and Tricks to Stay Out of the Spam Folder, we had to wrap them up in two different blog posts. Even senders with the best intentions (sending wanted email) can end up in the spam folder. To finish off the Q&A, our presenter, and Senior Technical Account Manager, Melanie Rowe, took the second half of questions we received to answer: Q: Do you need all three authenticating practices (DKIM, SPF, and DMARC)? A: The two main methods of authentication that you should implement are…READ MORE »