When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator.
It’s that time of year again! Where every night means a different party, the kids remember at 9 PM they signed up to bring 24 cupcakes to class the next day, the list of gifts to be bought is growing, and that holiday ham isn’t going to cook itself. Holidays are amazing, but they undeniably deliver an additional layer of stress that can push people to the edge. By giving your subscribers an option to down-subscribe over the holidays, you can keep them on your list the rest of the year! Our Deliverability Consultant Luke Martinez explains in our latest Webcast Byte…READ MORE »
We’ve officially made it through to our last topic in our 12 Days of Holiday Sending series and no offense to the first three, but I think we saved the best for last–metrics! I mean how else are you supposed to prove the astonishing success of your email program if you have no stats to back up your claims? So today we’re opening our metrics section by talking about testing. I’m sure you’ve all heard how important testing is, but in the off-chance you haven’t, let me explain. Testing is what takes your email program to the next level. By sending out virtually…READ MORE »
On our seventh day of 12 Days of Holiday Sending, we’re talking about the loaded question: Who are your VIP recipients? I have a few emails that come to my inbox that I open every single time I see them arrive, without fail, because I can’t wait to read them! Two specifically come to mind: a daily news digest for young professionals, and an email update to a daily deal pop-up shop I stalk. I open the email, I click through, and on a very regular basis (at least for the daily deal site) convert to a sale. For those…READ MORE »
For our sixth day of our 12 Days of Holiday Sending, we’re focusing on good list hygiene! If you’ve never heard of using good list hygiene, it means to clean your list of old and unengaged email addresses that you may be sending mail to. If you think of good hygiene practices you run through personally, like washing your hands and brushing your teeth, it’s daily maintenance to keep everything in working order. The equivalence of doing that for your list is to comb through and remove email addresses that aren’t benefiting your list in any way. These “bad” email addresses could…READ MORE »
On the fifth day of our 12 Days of Holiday Sending mini-series, we want to close out our volume section with a quick note on frequency. When I wrote on Monday that you need to build up your sending volume, those tips go hand in hand with your sending frequency. We understand you’ll most likely have more mail you’d like to send over the holidays, which results in a higher sending frequency, BUT you need to watch your metrics closely to make sure you’re not exhausting your recipients with too much mail. The holidays are awesome, but they also bring some additional stress for…READ MORE »
Since we’ve talked about content the last two days with our posts on staying consistent with your branding and personalizing your messages, for day 3 of our 12 Days of Holiday Sending, we’re going to change gears and move on to our next topic, volume! We see a lot of our customers increase their sending volume over the holidays, which is great. We understand that during the holidays, you probably have more things to communicate to your customers. Whether it’s a sale over the weekend or a brand new product line that just screams “stocking stuffer,” the tricky part lies in keeping those…READ MORE »
To kick off our 12 Days of Holiday Sending mini-series, we’re starting with one of my favorite topics! Branding your email is a key component to delivering an awesome email experience. Traditionally, we recommend keeping the look and feel of your emails the same as the look and feel of your site. From opening the email, to clicking your CTA (call to action), to your actual website, your recipient should have a continuous experience. But that’s not always the most exciting approach, especially with the holidays. The holidays are an exciting time and your emails should reflect that! Changing your logo design completely to…READ MORE »