Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator. Kate's responsible for content creation and social media management. Translation? She loves those #hashtags.


Articles Posted by Kate


Your Holiday Email Questions – Answered!

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Our Deliverability Consultant, Luke Martinez, took some time to sit down with me to answer the questions we received during our last webcast Holiday Sending Hacks. The goals of your holiday email can be a bit different than your traditional email program, but the deliverability basics stay the same! Below you’ll find our holiday sending thoughts and recommendations from unengaged users to unsubscribes. What do you consider “unengaged” users? For example, people who don’t open or click in 90 days? Unfortunately, there’s not a specific time we recommend (like X number of days or months of un-engagement), because it really depends on

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How Will You Grow Your Email Program in 2015?

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As you look to planning for the new year, what does your email strategy look like? If it involves increasing the reach of your email program, you’re in the right place! Growing your mailing list can be pretty complicated. There are plenty of “shortcuts” available to businesses that want to send more email to more people including lists for purchase on the Internet, partners you could potentially share with, services that scrape the internet for email addresses, and more. Unfortunately, those are short-term plays in a long-term game. The key to a successful email program is engagement, and if those

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7 Holiday Email Sending Hacks

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We had a great time sharing some best practices around holiday email programs last Tuesday with our webcast Holiday Sending Hacks. These 7 hacks will definitely come in handy for your holiday planning, so we didn’t want to restrict it to only webcast registrants! Below you’ll find a quick recap of the hacks that we shared; keep them in mind as you prepare your seasonal campaigns. 7 Holiday Sending Hacks 1. Maximize Seasonal Subscribers – Pay special attention to recipients who engage consistently over the holidays. If they make a purchase, become active in a certain group, buy holiday cards, or listen to

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6 Steps to Grow Your Email List (Authentically!)

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Okay, I totally get it. I’m a recent graduate from business school and my emphasis was in marketing. I know a big list of email addresses is great. And an even bigger list? Even better! But what’s the deciding factor between epic email program success (where clicks and opens rain down like confetti) and unengaged, sad recipients (who throw spam complaints at you like it’s their job)? How those email addresses were obtained.  If you want a healthy email program, that little email address acquisition strategy could make or break your deliverability! Buying, sharing, or scraping lists is never a good

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Holiday Sending Hacks

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The holidays are an exciting time! Between party planning, gift buying, and family time, it’s easy to get caught up in all that marvelous madness. SO we wanted to grab your attention before that marvelous madness sets in and your email program takes a back seat to hot cocoa drinking and hardcore sledding. Holidays are (and your inbox will verify this) a crazy time for email as well. And when you’re sending higher volume, it’s even more important to get your sending practices right. Join us for an original SendGrid webcast Holiday Sending Hacks on Tuesday, October 28th at 1 PM

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Personalized Music Metrics from Pandora

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I love my music and I love great emails, so this Email Inspiration post was a no-brainer! Sometimes, an awesome radio station can be the thing that gets me through an 8 hour workday, and I know that I’m not the only one who feels this way. Looking around the office here at SendGrid, I estimate 90% of employees have headphones/earbuds in at any given time. What we’re actually listening to is a different conversation, but music is a staple around here. When I work with music on in the background, I sometimes don’t even pay attention to what’s playing on the

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ABCs of ISPs Questions Answered!

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We went back to school on Tuesday for our webcast ABCs of ISPs. Our presenters, Kristin Ferraro and Ryan Harris, not only shared some information on how to get delivered to the major internet service providers (ISPs), they also answered some great questions we were receiving live. Since everyone wasn’t able to see all those questions asked behind-the-scenes, we thought we’d pick a few of them to showcase below: What rate of spam could trigger Gmail to filter out messages? There are several factors that can go into Gmail taking the action to filter out messages. We believe it involves

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