Author Archives: Kate Schmeisser

About Kate Schmeisser

When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Content Marketing Coordinator. Kate's responsible for content creation and social media management. Translation? She loves those #hashtags.


Articles Posted by Kate


Can’t Stay Out of the Spam Folder?

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There is nothing more frustrating than being accused of something you’re not. So if you’re not sending spam, but keep ending up in the spam folder, we hear your pain and want to help! Even the smartest, best-intentioned senders can get caught in a dreadful spam trap or forget to whitelabel, so don’t beat yourself up. It happens. The good news is, we’ve created a webcast Tips and Tricks to Stay Out of the Spam Folder focused entirely on staying out of the spam folder and getting in the inbox. (Because we all know at the end of the day,

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Announcing the Getting Started Webcast Series

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We’re pumped to announce our new webcast series Getting Started With SendGrid: From Signup to Your First Send! Starting this next Wednesday, we will be hosting a bi-weekly “quickstart” webcast. Whether you’re thinking of signing up, or just need a little guidance on next steps to take, this webcast is for you! Setting up your transactional email campaign and hitting “send” on your first few emails can be pretty daunting! How do you land in the inbox? What will your email actually look like in your recipients’ inboxes? How do you stay in the good graces of internet service providers

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Marketing Email Inspiration: Short & Sweet From Of a Kind

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As a resident email nerd here at SendGrid, I spend plenty of time sifting through (maybe even enjoying) our inbox. Unfortunately, not everyone shares my enthusiasm, and most recipients only spend a few seconds on each email… Seconds! When you’re given just a few seconds of time, it needs to really pack a punch! That’s exactly what Of a Kind did with today’s Email Inspiration. Of a Kind is a website that focuses on featuring new fashion designers that inspire the creators Claire Mazur and Erica Cerulo. I’ll take you through their email from the top to the bottom starting with the

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Template Engine Demo – Q&A

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With the announcement of one of our latest releases, the SendGrid Template Engine, we thought it would only be fitting to host a demo for our current and potential customers. Our demo provided a firsthand experience of what the new app is capable of, and showed exactly how to implement it. Within our demo, we had a lot of great questions asked during our live Q&A, and we figured you may benefit from hearing the answers as well! Our host John Vajda, SendGrid Product Manager, took some time to answer the following questions: Do I have to use the body and

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Email Deliverability 101 Webcast – Q&A Part 1

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We had an amazing audience for our Email Deliverability 101: Best Practices to Master the Inbox this past Wednesday and had a ton of awesome questions that followed our presentation. So many in fact, that we not only couldn’t get to them all, but we have to split up the answers into two different posts. Below, you’ll find the first portion of questions that our presenter Erik Ault took to answer. Kurt Diver’s portion of the Q&A will be posted next week, so stay tuned! What if I don’t have a preference center? Are there other techniques I can use or other data

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Email Deliverability 101: Best Practices to Master the Inbox

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Twenty-two percent of email never makes it to the inbox. That’s a pretty staggering statistic considering how often we use email everyday. Imagine a messaging conversation but one fourth of the words are removed or every fourth message isn’t delivered… It would make communicating beyond frustrating right? We feel your pain, but the good news is — you can do something about it and we are here to help! We are excited to introduce a 2014 refresh of our classic webcast series: Ask an Expert! Getting Started with Email Deliverability. Join our email experts Kurt Diver, Deliverability Analyst, and Erik Ault, Senior

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Implement the Inbound Parse Webhook in Under 10 Minutes

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We say it all the time. Remove the no-reply in your email from-address and give recipients the chance to communicate with you! But what happens when you remove that no-reply and you actually start getting just what your asked for– replies? It can be a little intimidating, but that’s where our Parse Webhook comes into play! SendGrid’s Inbound Parse Webhook will receive those incoming messages for your app and parse out the content as you see fit by adjusting the parameters. If you didn’t catch our latest webcast Be an Email Switch Hitter: Inside SendGrid’s Parse Webhook you missed our

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