Articles by Jesse McCabe

Jesse McCabe has over 13 years experience working with emerging internet, security, and email technologies. As the Director of Product Marketing at SendGrid, Jesse is responsible for defining, positioning, and driving market adoption of SendGrid’s industry leading email deliverability products. Prior to joining SendGrid, Jesse was Director of Product Marketing at Return Path where he led the go-to-market effort for Return Path’s suite of anti-phishing and email authentication solutions. Jesse has a BS in Business Administration from the University of Colorado at Boulder and an MBA from the University of Denver, Daniels College of Business.

Improve Email Deliverability and Drive Business Value With SendGrid’s Expert Services

email delivery services
Sending large volumes of transactional and marketing email that is not only engaging, but that also reaches the inbox is hard. Many things can go wrong based on the complex email ecosystem puzzle. (Here is a handy infographic that highlights the complexity of the email ecosystem). To better address our customers’ unique sending needs, today we are proud to announce our new SendGrid Expert Service offerings to help our customers optimize their email sending practices and drive their business. As email volumes grow and as businesses mature, we realize that every customer’s email strategy is unique. Read More ›

Staying True to Your Customers at the Scale of 1 Billion Emails Per Day


In light of SendGrid reaching the milestone of sending 1 billion emails per day, I’ve been reflecting on what it means to build a successful, customer-first email service provider. Scaling a business is hard, but there are a few things that I believe have allowed SendGrid to continue to be successful. They include: Remaining true to our core customer base Continuing to drive value for customers from the services we deliver Running our business based on a strong set of core values Remaining true to our core customer base SendGrid was founded almost 7 years ago by 3 developers who were acutely aware of the challenge to manage and maintain an in-house email delivery infrastructure. As innovative developers, they set

Pipe Your SendGrid Data in a Data Warehouse


Today, we are happy to announce a new partnership with Segment, a customer data platform that makes collecting and sending data really easy. Known for connecting mobile, web, and server data to third-party tools for analysis and marketing, Segment has expanded its product portfolio to include a new addition, called Sources. The Benefits of Partnership With Segment Sources and SendGrid, you can get a more holistic view into your customers’ journey. With just a few clicks, you can sync all of your SendGrid email data into a data warehouse for advanced analysis. And, you can combine your SendGrid email opened and delivered events, with all of your customer touch points including CRM, helpdesk, payments, SMS, in-app data and more to get

New SendGrid Pricing and Plans. New Plan Names, More Functionality, Same Low Price.

SendGrid pricing

It’s been almost 4 years since we launched our current pricing structure and while it has become the industry standard model for simplicity and cost-effectiveness, in order to make it even easier for our customers to scale, we have decided to make a couple of adjustments. We’re excited to announce that effective today, we are rolling out the exciting new changes outlined below. For current customers, don’t worry, our current plan pricing hasn’t changed (up or down) and there is no action you are required to take. So what are the changes we’ve made? Plan Names: We removed reference to the precious metal plans (Bronze, Silver, Gold, Platinum) and have introduced our new Essentials and Pro plan structure, followed by the number

SendGrid Announces New Feature: IP Pooling


The software engineers at SendGrid have been very busy recently, as evidenced by the host of new features that have been added to our market-leading email delivery platform, including improvements to our security, deliverability, and email sending capabilities. While 2014 is coming to a close, and many out there are slowing down and getting into the holiday spirit by giving gifts, going to parties, and taking vacation, our team is still cranking! I’m pleased to announce yet another update to our platform: Automated IP Pooling.  Our new IP Pooling API endpoints will allow you to create unique IP Pools and associate your dedicated IPs with those IP Pools. Once configured, SendGrid will automatically segment your email traffic through those IP

Introducing the Next Generation of SendGrid and Unsubscribe Groups


Over the last few months, we’ve been hard at work innovating how our customers engage and work with their SendGrid accounts. Today, we’re happy to announce that a new generation of the SendGrid Customer Portal is available for customers to try in beta. This optional, early-stage version of the new SendGrid Customer Portal provides SendGrid users with an improved user experience and interface consistency.   Moving forward, this new SendGrid environment will be the place to find new products, features, and enhancements. Log into the beta to find announcements every few weeks! To try the SendGrid Customer Portal beta, log into SendGrid and click on the banner at the top of the page. Once in beta, click on the “BETA”

Announcing New SendGrid Features and Functionality


As the world’s largest email infrastructure as a service, we’re constantly improving the SendGrid experience and functionality for our customers. Today, we’re happy to announce the release of 4 new features: Email Scheduling Parameters IP Warm Up 2-Factor Authentication SSL-Enabled Click and Open Tracking. These new features are available right now and are completely free to use depending on your plan. Below, you’ll find a brief description of each of the new SendGrid features and how they’ll benefit your email program. For additional information, as well as directions on how to implement them, please click on the links to each of their Documentation pages. Email Scheduling Parameters With SendGrid’s Email Scheduling Parameters you can send large volumes of email in

SendGrid is Providing the Event Webhook to All Customers with Bronze Accounts and Higher


SendGrid is proud to announce that we’re now providing access to our powerful Event Webhook to all of our customers who have a Bronze-level account or higher! We want to help everyone send great email, and one of the best ways to do that is to learn what happens to messages AFTER you hit send. By seeing if the message is delivered, bounced, opened, or clicked on, you can make changes and improve your email campaign. The Event Webhook addition to Bronze accounts allows you to monitor your email activity in real time. The Event Webhook provides notification of events that occur to email, including: Processed Events Dropped Events Deferred Events Delivered Events Bounced Events Clicked Events Opened Events Unsubscribes

What would you do with some extra marketing $$$?

Best Practices, Company, Product

In case you missed it, on Wednesday we announced public availability of the SendGrid Marketing Email Service. Here at SendGrid, we have built a business based on delivering transactional email for our customers. We deliver over 8 billion emails per month and have sent approximately 120 billion emails over our 4 year history. To date, our focus has been on providing developers with scalable, reliable, and cost effective email solutions that are easy to use. I guess we did a pretty good job living up to these value propositions as many of our developers have come back to us to ask, “Hey, can you guys also help my marketing team create and send marketing email?” So, for all our developer customers who

Buffalo Studios Uses SendGrid’s Marketing Email Service to Scale to Over 20 Million Emails a Month

Best Practices, Company, Product

“When looking for an email solution for our growing business, we compared SendGrid against all of the well-known email providers, and in the end found that SendGrid was the optimal solution for a high-growth start-up like ours. We have found SendGrid to be easy, scalable, cost-effective, and flexible.” — Salim Mitha, VP Marketing & Business Development, Buffalo Studios With the release of our Marketing Email Service this week, we’re happy to share a success story from one of our valued customers, Buffalo Studios. Buffalo Studios is a social gaming company whose goal is to provide social networks with games that help friends build relationships through interactive entertainment. When Buffalo Studios realized that their growth necessitated that they move from their