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Why Effective Email Marketing Is More Than A Big Subscriber List

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The following is a guest post from Josh Bland at TechnologyAdvice. Jillian Wohlfarth, Senior Manager of Content at SendGrid, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. She sat down to discuss major email marketing trends and challenges, including deliverability, spam reporting, choosing the right content, and using data as a compass for email strategy.   Below are a few highlights from our conversation:

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In-App Email Simplified with Appery.io & the New SendGrid Mail API Plugin

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The following is a guest post from Max Katz at Appery.io. Learn more about Max at the bottom of this post. SendGrid is one of those services that makes adding in-app email capability way too simple. SendGrid is a provider of a cloud-based email solution and provides an elegant and easy-to-use REST API to send emails from a mobile app. It is very likely that your app needs to send emails, such as registration confirmations, password reset emails, two-step verification emails, general notification emails, or any other type of email communication. SendGrid is the perfect solution. Appery.io, the most complete mobile and web

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3 Tips for Perfecting List Segmentation

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The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even affect the product design. Segmentation is the act of implementing and organizing the knowledge you have about your customers. And when it comes to choosing the right tools for the job, it’s difficult to deny the utility of the tried-and-true

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Ignite Engagement at a 1:1 Level with Boomtrain and SendGrid

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The following is a guest post from Shannon Johlic from Boomtrain. Read more about Boomtrain here and more about Shannon at the bottom of this post.  Seth Godin once said, “I don’t want to get email from anybody; I want to get ‘me-mail.’” With Boomtrain and SendGrid, it’s time to start giving your customers “me-mail.” Today, we are excited to announce a new partnership that enables you to make your emails hyper-relevant for each and every one of your subscribers through machine intelligence powered content recommendations automatically built into your SendGrid emails. In today’s 1:1 economy, where customers are demanding

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Appboy and SendGrid Advance Email and Mobile Marketing Automation Solutions With Expanded Relationship

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The following is a guest post from Matt McRoberts at Appboy. Learn more about Matt at the bottom of this post and learn more about Appboy at Appboy.com. Over the past few years, Appboy has worked closely with premier email provider, SendGrid, to establish a seamless integration between our industry-leading Mobile Marketing Automation solution and SendGrid’s email delivery platform, providing Appboy users with powerful email capabilities. Partnership Benefits Because we recognize the importance and benefit of tying in email to your mobile marketing efforts, we’re pleased to announce the growth of our ongoing relationship with SendGrid, the leading delivery platform for

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5 Traits All Email Marketers Should Have

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Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility –

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2015 Predictions for DevOps

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The following is a guest post from Matt Chesler, DevOps Architect for TheLadders, the premier mobile network for career driven professionals. We sat down with Matt to learn about what he thinks lies ahead for DevOps in 2015.  Q: How do you think adoption of DevOps practices (Agile, etc.) will change in 2015? A: DevOps practices aren’t going to change, they will continue to grow. If you look at current DevOps job listings and listen to what recruiters are looking for, DevOp engineers, etc. are becoming far more prevalent than they used to be. There’s recognition in the industry that this is

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