Articles by Erika Berkland

Erika Berkland is the Partner Marketing Manager at SendGrid. Her background is in both emerging technology and global corporations where she thrives in working with partners to deliver impactful and measurable marketing programs. Outside of SendGrid, Erika enjoys spending time outdoors with all the great activities Colorado has to offer.

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SendGrid Partners with matchist to Provide Customers with API Integration Expertise


In an effort to extend support and resources to our customers, SendGrid is pleased to announce a partnership with matchist. Matchist, a curator of technical experts, focuses on matching entrepreneurs to the right freelance developers to complete projects such as API integrations—and matchist brings first-hand experience using SendGrid to deliver and track thousands of their emails. Developers on the matchist platform are vetted for skill, experience, and ability to communicate clearly with non technical customers. They’re passionate about working with new technologies to help entrepreneurs build amazing web and mobile apps. With this partnership, matchist brings their experience using SendGrid’s email infrastructure to non-technical customers to make sure that the customers’ ideas for using SendGrid APIs can get set up quickly Read More ›

SendGrid Featured on OpenShift’s Application Platform

OpenShift logo

We are enthusiastic to announce a partnership with OpenShift, Red Hat’s open source Platform as a Service (PaaS). OpenShift is a cloud-based application platform where developers and teams can build, test, deploy, and run their applications. And depending on the needs of your organization, OpenShift can be used as a public or private PaaS. OpenShift takes a No-Lock-In approach to PaaS by providing built-in support for Java, Ruby, Node.js, PHP, Perl, and Python along with many popular developer tools like Eclipse and Jenkins. In addition, OpenShift provides a customizable cartridge functionality that allows enterprising developers to add any other language they wish. SendGrid and OpenShift are now aligned to take care of the infrastructure, middleware, and management that allow developers to focus Read More ›

Webcast with StackMob: Creating Compelling User Experiences with Your Mobile App

Best Practices, Events
Image of mobile app

Elmer Thomas, a Developer Evangelist here at SendGrid, recently had the opportunity to work with the StackMob Team—Sid Maestre, Developer Evangelist and Steve Gershik, VP of Marketing—to co-present the webcast: Creating Compelling User Experiences with Your Mobile App. If you missed the live webcast, you can still join the on-demand version to learn how to: Uncover the 7 secrets to a remarkable mobile app user experience Get your app to market faster than your competition Gain actionable insight from your in-app transactional email At the end of the session, you’ll have a solid understanding of how to create outstanding user experiences with your apps and will be able to fully leverage SendGrid’s cloud-based SMTP email infrastructure via the StackMob platform. To learn Read More ›

SendGrid’s Integration with Keen IO Gives Developers Access to Powerful Analytics APIs


With our mission to establish relationships with those innovating in the cloud services ecosystem, we’re excited to announce today our integration with Keen IO. Keen IO gives developers the tools they need to get up and running with a comprehensive analytics solution in minutes. Their REST APIs and cloud backend make it easy to collect, analyze, visualize, and share how customers are using your app. Through our integration we have made it simple to send all of your SendGrid email events right into your Keen IO project alongside the rest of your app’s event data. All you have to do is enable SendGrid event notification and paste in your Keen IO project ID & key. You can find all the Read More ›

Free Bronze Plan for Windows Azure Customers


With our recent announcement that SendGrid is a featured launch partner selected by Microsoft for inclusion in its Windows Azure Store, we have an exciting promotion to share with Microsoft Windows Azure customers. Windows Azure customers can unlock two months of SendGrid’s Bronze Plan for free by entering the promo code ‘freesendgridbronze.’ This will give you 40,000 free emails per month and all the bronze features free of charge for the first two months. SendGrid’s inclusion as part of the Windows Azure Store empowers developers to use SendGrid directly from their Windows Azure environment with unified billing and custom documentation libraries, making transactional email management simple and easy for Windows Azure developers. If you are a Microsoft Windows Azure customer, Read More ›

Webcast Recording: If Your Product Emails Your Users, Good Luck!

Best Practices, Events

Adria Richards, a Developer Evangelist here at SendGrid, had the opportunity to work with Jacob Lehrbaum, Engine Yard’s host, to craft and present this webcast If Your Product Emails Your Users, Good Luck!, focused on what developers want – increased free time and fewer hassles with technology. If you missed the live webcast, you can still join Adria as she takes attendees through the three important aspects of email delivery: Reputation, Relevance, and Infrastructure and covers Best Practices To Increase Deliverability With Your Own Email Server Some additional resources new customers will find helpful: Warming up your IP with Sendgrid Test your API calls with SendGrid’s API Workshop Support If you have questions about using SendGrid, access the support area for Read More ›

SendGrid Goes Mobile for App Developers

Partnerships, Product
Mobile Devices

As reported by GigaOm yesterday, we announced our latest integrations with leading mobile-backend-as-a-service (MBaaS) platforms Parse, StackMob and Windows Azure Mobile Services. These integrations will now make it easier for more mobile developers to build email delivery and alerts into their applications without having to worry about the details of their infrastructure. Last week, we also announced tie ins to the popular Twilio APIs that enable SMS text and voice integration into mobile apps. Our MBaaS integrations are part of our ongoing strategy to make our service broadly available, easy to access and simple to deploy, regardless of what cloud services development teams are building with. Mobile developers are increasingly looking to MBaaS platforms to quickly access and integrate core Read More ›

SendGrid Now Available as a Parse Cloud Module

Parse Logo

SendGrid is excited to announce today its integration with Parse’s mobile-backend-as-a-service (MBaaS) platform. Through the SendGrid Cloud Module, developers are now empowered with a simple and easy way to add transactional email capabilities to their Parse mobile applications. Cloud Modules are the easiest way to integrate your Parse app with third-party services like SendGrid. They work just like the JavaScript modules you can create yourself but they are readily available to everyone. You just add require(‘cloudModuleName’) to your Cloud Code and you are ready to go! Mobile developers are increasingly looking to MBaaS platforms like Parse to reduce development time spent on building and integrating back ends for their apps. The SendGrid Cloud Module lets Parse developers quickly equip their Read More ›