Articles by Erika Berkland

Erika Berkland is the Partner Marketing Manager at SendGrid. Her background is in both emerging technology and global corporations where she thrives in working with partners to deliver impactful and measurable marketing programs. Outside of SendGrid, Erika enjoys spending time outdoors with all the great activities Colorado has to offer.

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SendGrid Joins Google Cloud Platform Partner Program


Today, we are announcing that SendGrid has joined the Google Cloud Platform Partner Program as a Technology Partner. SendGrid is the first non-native email solution available to Google App Engine customers as part of the partner program, giving developers a trusted third-party option for adding transactional email management and delivery to their applications. This collaboration brings SendGrid’s leading email deliverability service to more than 300,000 unique monthly Google Cloud Platform developers to easily build, maintain, and scale as their apps grow. Google’s Cloud Platform products enable customers to implement: Cloud app solutions, such as mobile apps, social apps, business process apps, and websites, using Google App Engine and Google Cloud SQL. Cloud storage solutions, such as high-end backup and recovery,

Using SendGrid’s Inbound Parse API to Power an iOS Application on Windows Azure


SendGrid is excited to participate in Microsoft’s //build/ Conference in San Francisco at the Moscone Center, June 26 – 28.  As one of the first ten companies selected by Microsoft for inclusion in its Windows Azure Store, we are pleased to have the opportunity to support Microsoft’s Windows Azure Mobile Services general availability and showcase a new sample app as a part of the Partner Expo. The Windows Azure cloud platform is widely used to build and deliver innovative web applications to customers. Many of these applications rely on transactional email to confirm registrations, process order purchases or send friend or follower requests.  The Windows Azure Store allows any developer building web applications on Windows Azure to quickly and seamlessly

Monitoring the Metrics that Matter: Introducing the New Relic Platform


As a developer, you understand just how complex your application stack can be. Depending on its environment, there can be hundreds of critical components that make up your app, and each piece is vital to its performance and reliability. To monitor each component, you might use multiple, non-integrated tools to gain visibility into your stack. And that makes troubleshooting app performance issues a challenging endeavor. Our partner New Relic has always strived to make the lives of its customers easier with its SaaS-based Application Performance Management (APM) tool. Now they’ve made a good thing even better with the release of the New Relic Platform – a seamless new way to monitor the performance of any technology through the intuitive and

SendGrid and matchist Deliver Seamless Event API Integration


The following is a guest post from Bill Reader, Corporate Marketing Director at NTH Consultants, Ltd. Bill is a SendGrid customer who utilized matchist to help him hire a freelance developer to implement SendGrid’s Event API. Matchist is a valued SendGrid partner that focuses on matching entrepreneurs to the right freelance developers to complete projects like API integrations. How We Use Email NTH Consultants, Ltd. is a consulting company based in Detroit specializing in geotechnical, environmental, and facilities engineering. Over the past two years, I’ve been putting together technical webinars for our company to help demonstrate our staff’s expertise and industry knowledge. I usually engage two of our engineers to present their best material, and we’re very cognizant not to

Join SendGrid This Week at Microsoft’s TechEd Event


This week, we’ll be joining Microsoft in New Orleans as a sponsor of the 2013 TechEd Event. With over 7,000 IT professionals and developers planned to attend the show, we are excited to engage and collaborate with Microsoft innovators, third-party experts, and thousands of our peers. As an exhibitor at the TechExpo, we’ll have a booth (#229) and will also be featured during a Windows Azure session on Wednesday, June 5. During the session, Elmer Thomas, Developer Evangelist at SendGrid and Chris Shaw, Program Manager at Microsoft, will take you through a lively demonstration with a sample app utilizing the Windows Azure platform and SendGrid to queue and play emailed songs via an API. This is an interactive session you

SendGrid Now Featured on Pantheon’s Drupal Platform


Coinciding with DrupalCon in Portland, Oregon, this week, SendGrid is excited to announce a partnership with Pantheon to provide developers building websites on Pantheon’s breakthrough Drupal platform the ability to access SendGrid as an integrated offering for scalable, reliable delivery of transactional email. Pantheon’s all-in-one Drupal platform cuts the ties that bind developers to physical servers and provides everything they need to build, launch, and run solid websites. Based on a modern Web scale infrastructure, Pantheon’s solutions deliver on the promise of “smooth scaling in software,” with no architectural changes, eliminating the hidden risks and costs of traditional hosting models. Drupal, the world’s fastest growing CMS, powers more than 1.5 million websites globally. SendGrid and Pantheon share the goal of

Webcast Tutorial: Accepting Incoming Email to Rails Apps via SendGrid’s Parse API

Events, Product

If you missed Tuesday’s live webcast, Accepting Incoming Email to Rails Apps via SendGrid’s Parse API with Swift and Caleb Thompson and Joel Oliveira from thoughtbot, don’t worry; you can now access the free on demand version here. Swift, Caleb, and Joel will walk you through step-by-step demos so you’ll be receiving email in your Rails app like a pro in no time. For more on SendGrid’s Parse API, check out this post from SendGrid’s Co-founder and CTO, Tim Jenkins, that explains new updates and feature highlights of the API. And for more on thoughtbot, Griddler, and Ruby, check out these additional resources:

Learn How to Accept Incoming Email to Rails Apps via SendGrid’s Parse API

Events, Product

For all the likes, shares, tweets, pokes, follows, and friends, there’s a fundamental core to the internet that will never go away–email. Ruby on Rails makes it easy to send email using ActionMailer, but receiving and parsing email in your app can still be a huge pain. Enter Griddler–a Rails engine by thoughtbot that makes it super simple to receive email in your application using SendGrid’s Inbound Parse Webhook. Tomorrow, Tuesday May 7th at 3pm EDT join SendGrid Developer Evangelist, Swift, and thoughtbot developer, Caleb Thompson for a free webcast that will: Show you how to set up Griddler in your Rails app Explain the Inbound Parse Webhook Answer all your burning questions about incoming email. By the time the workshop

SendGrid Powers Email on FeedHenry’s Enterprise-Grade mBaaS Platform


We are excited to announce a partnership with FeedHenry, a leading enterprise-grade mobile-backend-as-a-service (mBaaS) platform. Based in Dublin, Ireland, FeedHenry’s cloud-based Mobile Application Development Platform includes key features for developers and enterprises to develop, integrate, deploy and manage mobile applications. FeedHenry helps enterprises create mobile apps that receive and send data to multiple enterprise backend systems, enabling the enterprise to offer secure mobile data access for their customers, partners and employees. Developers can securely connect to multiple backend systems and deploy server-side code to private, public or hybrid cloud environments. From the FeedHenry platform, developers and enterprises can now easily install and integrate email into their mobile applications with SendGrid’s simple API interface. With their open architecture based on Node.js and a variety

Conga Composer Empowers Email Deliverability for Salesforce Users with SendGrid


Conga, the developers of the Conga Suite, which includes Conga Composer, is the most popular document generation and reporting solution for Salesforce. Since 2006, Conga has been helping customers fully leverage their Salesforce data and as a result, has rapidly built a fan base of more than 75,000 users, in over 35 countries, across all industries. Conga Composer was launched on the Salesforce AppExchange in 2006. This powerful document generation solution allows Salesforce users to easily merge documents that can be attached to HTML email templates and automatically sent to predefined recipients. With the continued market adoption of Conga Composer, Conga was faced with finding a cost effective solution that would provide consistent, reliable email delivery and tracking for

Catch SendGrid and an Arduino Workshop at Heroku’s Waza Event


This week, we’ll be joining our partner, Heroku, in their second annual developer gathering, Waza. This unique celebration focused on the craft and creative process of software development will include a workshop by two of SendGrid’s Developer Evangelists, Swift and Brandon West. During their session, Swift and Brandon will take you through a lively Arduino demonstration utilizing the Heroku platform and SendGrid’s email. You won’t want to miss it. In addition to the interactive artistic happenings (origami, bookbinding, quilting, etc.), the agenda includes an afternoon of amazing keynote speakers, technical sessions, food trucks!, happy hour, and an afterparty to follow. The event takes place this Thursday, February 28 beginning at 11:00am, at the Concourse in San Francisco. If you haven’t

Partner Webcast: Best Practices of Incorporating Email into your App Using SendGrid and Parse


Following the launch of the SendGrid Cloud Module on the Parse platform, Elmer Thomas, Developer Evangelist with SendGrid joined Ilya Sukhar, Parse CEO, to host a joint webcast illustrating best practices using transactional email in mobile apps. For those who attended the webcast, we would like to thank you for your participation. If you were unable to attend the live session, or would like to revisit any specific information again, you can still view the on demand version here. This session includes an overview of SendGrid and Parse, insightful customer success stories, a detailed review of SendGrid’s Inbound Parse and Event APIs and a demo showing how to send transactional emails from the Parse-powered AnyPic using SendGrid’s powerful API. For more information, please consult