Author Archives: Daniel Randa

About Daniel Randa

Danny Randa has been working in digital marketing since the launch of Nickelodeon's virtual world Nicktropolis in 2006. After three years of managing interactive marketing campaigns for Nickelodeon's game, he completed an MBA in Entrepreneurship and Marketing at the Leeds School of Business in Boulder, CO. He now works at SendGrid helping developers solve their email infrastructure challenges.

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Articles Posted by Daniel


Codecademy Launches New Lessons for SendGrid APIs

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Today, Codecademy launched a partnership with SendGrid and nine other companies to help novice developers learn how to leverage APIs to create new projects, sites, and apps. SendGrid has always been dedicated to making developers’ lives easier with flexible, well-documented APIs. With the launch of Codecademy’s API lessons, learning to integrate with SendGrid has become even easier. Now, new developers can get a step by step tutorial on how to send email with SendGrid without having to just rely on our documentation. Codecademy has been an amazing resource for people to learn the basics of programming, and the addition of

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6 Mistakes Organizations Continue to Make When Sending Email

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It’s 2013 and senders are still making common mistakes that are hindering the success of their email program. We understand that some of things aren’t that easy, but by not paying attention to them, you are actually creating more work for yourself. It’s time to turn over a new leaf. Here are the top mistakes senders make when sending email that you should stop doing starting today!       Lack of personalization. Almost all email service providers give you the ability to at least add your user’s name to every email you send. Get to know your ESP and

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Email – More Than Just a Digital Envelope

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Email has traditionally been linked with its paper counterpart. It is actually one of the oldest recognizable features of internet communication (the use of the “@” symbol dates all the way back to 1972!) and from the start was a way for people to message inter-personally across an organization or across the world. Many have predicted that with the rise of text messages and the rise of social media email would start to go the way of snail-mail. However, the trends show that this is not the case. What is to explain this? Here are several reasons. Email as an

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Should I Build or Should I Buy? Understanding Email Infrastructure in the Cloud

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The one question that we hear often at SendGrid is “Should I build my own infrastructure or should I outsource it to a third party?” We understand why this question is asked and appreciate that businesses need to explore all options before deciding which direction to take. Therefore, we created a new resource to help you along. Our new whitepaper, Should I Build or Should I Buy? Understanding Email Infrastructure in the Cloud provides a comprehensive overview of the challenges facing developers today along with key strategies on how to make the right choice for your business. In short, we’ve

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3 Tips to Re-Engage Your Subscribers

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Engagement – it’s the holy grail of email. You’ve got to get these subscribers to take action. Unfortunately, there is always a segment that just refuses to click on anything you send. It’s maddening because they opted in for your list, and effectively promised to engage with you. But they don’t. Worse – they won’t even unsubscribe. Instead, they linger there – lurking at your emails, taunting you with their silence. You’ve tried everything to force them to click. You segmented, targeted, wrote endless copy that you knew would compel them to make a move – but they just continue

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Webcast: Build or Buy? Moving Your Email to the Cloud

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This webinar was recorded on December 13th, 2012. Access the recording here. Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon. Presenters: Carly Brantz Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers. She manages the Inbound Marketing group at SendGrid that is responsible for creating

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SendGrid and Twilio Team Up to Provide Enterprise Messaging Platform

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We are excited to announce that we have teamed with Twilio, the leader in cloud telecommunication tools, to provide our  enterprise customers with a complete messaging platform. Now our enterprise customers will be able to send SMS, voicemails, and push notifications as well as transactional and marketing emails. This is certainly not the first time we have worked closely with Twilio.  Together we have sponsored countless hackdays and organized over a dozen API HackDays along with Mashery and Spotify over the past two years. Recently, we teamed with them to sponsor the “Doer Express” to help developers in the New

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