Articles by Daniel Randa


As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.

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3 Tips to Re-Engage Your Subscribers

Best Practices
Business People #44

Engagement – it’s the holy grail of email. You’ve got to get these subscribers to take action. Unfortunately, there is always a segment that just refuses to click on anything you send. It’s maddening because they opted in for your list, and effectively promised to engage with you. But they don’t. Worse – they won’t even unsubscribe. Instead, they linger … Read more ›


Webcast: Build or Buy? Moving Your Email to the Cloud

Best Practices, Events
Stumble Upon Logo

This webinar was recorded on December 13th, 2012. Access the recording here. Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud … Read more ›


SendGrid and Twilio Team Up to Provide Enterprise Messaging Platform

Partnerships, Product
twilio - sg

We are excited to announce that we have teamed with Twilio, the leader in cloud telecommunication tools, to provide our  enterprise customers with a complete messaging platform. Now our enterprise customers will be able to send SMS, voicemails, and push notifications as well as transactional and marketing emails. This is certainly not the first time we have worked closely with … Read more ›


Webcast: If Your Product Emails Your Users, Good Luck!

Events, Product
engine-yard-logo-long

Incorporating transactional email into your product is never as easy as you might think. The amount of time it can take to follow best practices, properly authenticate, and monitor your email performance is likely to steal too much time away from building really cool products. Join SendGrid’s Developer Evangelist Adria Richards and Engine Yard’s Jacob Lehrbaum at 1PM EST on … Read more ›


SendGrid Goes Mobile with StackMob

Partnerships
StackMob Icon

SendGrid is pleased to announce its participation in StackMob’s new developer-ready mobile marketplace. Through the StackMob marketplace, developers and enterprises can now easily install and integrate SendGrid into their mobile applications with a simple mobile API interface. The StackMob marketplace makes mobile development easy by extending the core functionality of their apps with best-in-class solutions from vendors like SendGrid that … Read more ›


SendGrid Leads March of Startups to Denver

Company, Events
Jim Franklin on Stairs

Two weeks ago, SendGrid opened a new office in Denver just in time for the first annual Denver Startup Week. In the wake of the successful celebration of Denver’s entrepreneurs, people are beginning to ask, could Denver become the next Silicon Valley? With hot start-ups like Uber, Full Contact, iTriage, Pivotal Labs, and ReadyTalk having already set up shop in … Read more ›


5 Tips to Avoid Holiday Email Stress

Best Practices
Girl Screaming in Santa Hat

The holidays are just a couple months away and retailers will be actively vying for consumer dollars. Email marketing will be a huge part of the marketing equation resulting in a huge uptick in email deployments. Email volume in Q4 2011 increased by 41.5% when compared to Q4 2010, according to the Q4 2011 Email Trends and Benchmarks by Epsilon … Read more ›


Need a Response From the Non-Responders?

Best Practices
Man Ignoring

Non-responders are those pesky people who simply refuse to click on any links in your emails. It’s rude isn’t it? After you spend so much time and energy creating the perfect email, this core group of people simply chooses to ignore it. Unfortunately, you can’t force them to do what they don’t want to, and continually blasting them won’t work … Read more ›


SendGrid Sponsors Denver Startup Week

Events
Denver Startup Week

SendGrid has deep ties in the start-up community and works with various programs and events that encourage entrepreneurship. We are a title sponsor of this year’s Denver Start Up week and will be involved in a number of sessions and events throughout the week including the grand opening of our new Denver office during the Startup Crawl. We encourage you … Read more ›