Articles by Daniel Randa


As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.

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3 Tips to Re-Engage Your Subscribers

Best Practices
Business People #44

Engagement – it’s the holy grail of email. You’ve got to get these subscribers to take action. Unfortunately, there is always a segment that just refuses to click on anything you send. It’s maddening because they opted in for your list, and effectively promised to engage with you. But they don’t. Worse – they won’t even unsubscribe. Instead, they linger there – lurking at your emails, taunting you with their silence. You’ve tried everything to force them to click. You segmented, targeted, wrote endless copy that you knew would compel them to make a move – but they just continue to aggravate you and mess with your metrics. To end your misery, here are three tips to help force their


Webcast: Build or Buy? Moving Your Email to the Cloud

Best Practices, Events
Stumble Upon Logo

This webinar was recorded on December 13th, 2012. Access the recording here. Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon. Presenters: Carly Brantz Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers. She manages the Inbound Marketing group at SendGrid that is responsible for creating demand through innovative marketing programs and developing engaging content. Outside of work, Carly is a mom to two little girls,


SendGrid and Twilio Team Up to Provide Enterprise Messaging Platform

Partnerships, Product
twilio - sg

We are excited to announce that we have teamed with Twilio, the leader in cloud telecommunication tools, to provide our  enterprise customers with a complete messaging platform. Now our enterprise customers will be able to send SMS, voicemails, and push notifications as well as transactional and marketing emails. This is certainly not the first time we have worked closely with Twilio.  Together we have sponsored countless hackdays and organized over a dozen API HackDays along with Mashery and Spotify over the past two years. Recently, we teamed with them to sponsor the “Doer Express” to help developers in the New York City area travel to Montreal’s Startup Festival. We are confident that Twilio shares our dedication to make the lives


Best of Both Worlds: Q&A with SendGrid’s Founder and CEO

Company, Events
Q&A

In early 2011, SendGrid’s founder Isaac Saldana stepped aside as CEO to make way for Jim Franklin to assume the role. Since then, the two leaders have found success by working together to combine technical and business expertise. They have managed to reduce conflict, promote common values, and worked to bring out the best in their employees. On October 31st, they sat down to answer questions about teamwork, entrepreneurship, and leadership. To hear the complete conversation, access the webcast recording here. What made you realize you needed to bring on a CEO? Did you come to that realization on your own or did you have input from other trusted mentors? Isaac Saldana: Initially I was the developer and the CEO


Webcast: If Your Product Emails Your Users, Good Luck!

Events, Product
engine-yard-logo-long

Incorporating transactional email into your product is never as easy as you might think. The amount of time it can take to follow best practices, properly authenticate, and monitor your email performance is likely to steal too much time away from building really cool products. Join SendGrid’s Developer Evangelist Adria Richards and Engine Yard’s Jacob Lehrbaum at 1PM EST on November 28th as they discuss the cost, complexity, and massive headaches caused by trying to run your own email server. This webcast will cover: Headaches and complexities of running your own email server Best practices for email deliverability: saving time, resources and money Getting started with SendGrid: deliverability, analytics and flexible APIs By the end of the webcast, you’ll have


You Can’t Ignore the Haters (and Complainers)

Best Practices, Product
Man Ignoring Megaphone

You know the old saying, “The customer is always right.”  Agree or disagree but in the world of email deliverability this is the reality.  Here’s how it works.  People sign up for your emails and then for various reasons end up reporting your email as spam by clicking the junk mail button on their email reader. The top priority for ISPs is keeping spam and other malicious email from reaching their customers’ inboxes.  Regardless of the reason, from the perspective of the ISP, the complainer (AKA their customer) is always right.   And these complaint reports can have a devastating affect on your email reputation and result in deliverability failures. Your email reputation is based on several factors including the state


SendGrid Goes Mobile with StackMob

Partnerships
StackMob Icon

SendGrid is pleased to announce its participation in StackMob’s new developer-ready mobile marketplace. Through the StackMob marketplace, developers and enterprises can now easily install and integrate SendGrid into their mobile applications with a simple mobile API interface. The StackMob marketplace makes mobile development easy by extending the core functionality of their apps with best-in-class solutions from vendors like SendGrid that they know and trust.  Developers can easily integrate functionality from trusted, third-party providers like SendGrid into their mobile applications. By helping developers get to market faster with fewer development resources, the StackMob Marketplace offers an invaluable resource. SendGrid is very excited to join StackMob in making the mobile development process more efficient and successful for developers.


SendGrid Leads March of Startups to Denver

Company, Events
Jim Franklin on Stairs

Two weeks ago, SendGrid opened a new office in Denver just in time for the first annual Denver Startup Week. In the wake of the successful celebration of Denver’s entrepreneurs, people are beginning to ask, could Denver become the next Silicon Valley? With hot start-ups like Uber, Full Contact, iTriage, Pivotal Labs, and ReadyTalk having already set up shop in Denver, SendGrid arrives at a time where the startup community is reaching critical mass. “It’s that density that makes places in San Francisco, Silicon Valley, or Boulder or Cambridge work,” said SendGrid CEO Jim Franklin. “With Denver, we’d love to see more people come downtown.” New co-working spaces like Uncubed and Galvanize are making it easier for tiny startups to


5 Tips to Avoid Holiday Email Stress

Best Practices
Girl Screaming in Santa Hat

The holidays are just a couple months away and retailers will be actively vying for consumer dollars. Email marketing will be a huge part of the marketing equation resulting in a huge uptick in email deployments. Email volume in Q4 2011 increased by 41.5% when compared to Q4 2010, according to the Q4 2011 Email Trends and Benchmarks by Epsilon and the Email Experience Council, so you should expect a similar increase this year. So how can you earn your fair share of consumer dollars when the competition is literally turning up the email volume to gain a larger share of voice? Don’t stress, just focus on the inbox! Most marketers tend to fixate on messaging when a lot of


Learning to Scale an Email-based App: Building for Today with an Eye on Tomorrow

Guest Post, Product
iDoneThis Logo

The following post is a guest post by Mike Sun, the Senior Engineer at the team management tool iDoneThis. Learn more about Mike at the bottom of the post. iDoneThis is a simple management application that emails your team at the end of every day to ask, “What’d you get done today?” Just reply with a few lines of what you got done. The following morning everyone on your team gets a digest with what the team accomplished the previous day to keep everyone in the loop and kickstart another awesome day. From our launch in January of 2011, we’ve gone from sending out a few hundred emails per day to delivering 1,000,000+ emails and processing over 200,000 incoming emails


Need a Response From the Non-Responders?

Best Practices
Man Ignoring

Non-responders are those pesky people who simply refuse to click on any links in your emails. It’s rude isn’t it? After you spend so much time and energy creating the perfect email, this core group of people simply chooses to ignore it. Unfortunately, you can’t force them to do what they don’t want to, and continually blasting them won’t work – no matter how hard you try. So what can you do to win these people over? Ask them! Send an email campaign asking them to tell you what happened. You may just get some responses that you can take action on.  For instance, a customer may have moved from Colorado to Miami where bikinis have replaced winter coats and


SendGrid Sponsors Denver Startup Week

Events
Denver Startup Week

SendGrid has deep ties in the start-up community and works with various programs and events that encourage entrepreneurship. We are a title sponsor of this year’s Denver Start Up week and will be involved in a number of sessions and events throughout the week including the grand opening of our new Denver office during the Startup Crawl. We encourage you to find some of the folks from SendGrid throughout the week and tap into our knowledge of the entrepreneurial community at any of the events below: Startup Job Fair Denver Startup Crawl 2-6pm SendGrid Denver Office Grand Opening DEMOGala: SendGrid CEO, Jim Franklin will be speaking Fireside Chat: Unlikely Starts Culture and Values: SendGrid Sr. Manager of People, Josh Ashton will