Articles by Daniel Randa


As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.

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3 Tips to Re-Engage Your Subscribers

Best Practices

Engagement – it’s the holy grail of email. You’ve got to get these subscribers to take action. Unfortunately, there is always a segment that just refuses to click on anything you send. It’s maddening because they opted in for your list, and effectively promised to engage with you. But they don’t. Worse – they won’t […]


Webcast: Build or Buy? Moving Your Email to the Cloud

Best Practices, Events
Stumble Upon Logo

This webinar was recorded on December 13th, 2012. Access the recording here. Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of […]


Best of Both Worlds: Q&A with SendGrid’s Founder and CEO

Company, Events
Q&A

In early 2011, SendGrid’s founder Isaac Saldana stepped aside as CEO to make way for Jim Franklin to assume the role. Since then, the two leaders have found success by working together to combine technical and business expertise. They have managed to reduce conflict, promote common values, and worked to bring out the best in […]


Webcast: If Your Product Emails Your Users, Good Luck!

Events, Product

Incorporating transactional email into your product is never as easy as you might think. The amount of time it can take to follow best practices, properly authenticate, and monitor your email performance is likely to steal too much time away from building really cool products. Join SendGrid’s Developer Evangelist Adria Richards and Engine Yard’s Jacob […]


You Can’t Ignore the Haters (and Complainers)

Best Practices, Product
Man Ignoring Megaphone

You know the old saying, “The customer is always right.”  Agree or disagree but in the world of email deliverability this is the reality.  Here’s how it works.  People sign up for your emails and then for various reasons end up reporting your email as spam by clicking the junk mail button on their email […]


SendGrid Goes Mobile with StackMob

Partnerships
StackMob Icon

SendGrid is pleased to announce its participation in StackMob’s new developer-ready mobile marketplace. Through the StackMob marketplace, developers and enterprises can now easily install and integrate SendGrid into their mobile applications with a simple mobile API interface. The StackMob marketplace makes mobile development easy by extending the core functionality of their apps with best-in-class solutions […]


SendGrid Leads March of Startups to Denver

Company, Events
Jim Franklin on Stairs

Two weeks ago, SendGrid opened a new office in Denver just in time for the first annual Denver Startup Week. In the wake of the successful celebration of Denver’s entrepreneurs, people are beginning to ask, could Denver become the next Silicon Valley? With hot start-ups like Uber, Full Contact, iTriage, Pivotal Labs, and ReadyTalk having […]


5 Tips to Avoid Holiday Email Stress

Best Practices
Girl Screaming in Santa Hat

The holidays are just a couple months away and retailers will be actively vying for consumer dollars. Email marketing will be a huge part of the marketing equation resulting in a huge uptick in email deployments. Email volume in Q4 2011 increased by 41.5% when compared to Q4 2010, according to the Q4 2011 Email […]


Need a Response From the Non-Responders?

Best Practices
Man Ignoring

Non-responders are those pesky people who simply refuse to click on any links in your emails. It’s rude isn’t it? After you spend so much time and energy creating the perfect email, this core group of people simply chooses to ignore it. Unfortunately, you can’t force them to do what they don’t want to, and […]


SendGrid Sponsors Denver Startup Week

Events
Denver Startup Week

SendGrid has deep ties in the start-up community and works with various programs and events that encourage entrepreneurship. We are a title sponsor of this year’s Denver Start Up week and will be involved in a number of sessions and events throughout the week including the grand opening of our new Denver office during the […]